American Business Media: b2b Ad Dollars and Pages Up for 2000 Spending Exceeds $10 Billion.Business Editors NEW YORK--(BUSINESS WIRE)--April 16, 2001 The December 2000 Business Information Network (BIN) Report showed full-year ad pages up 3.8% and spending up 10.1%, over 1999 inspite of the softening of the economy. The top five ad page categories showing increases vs. 1999 are: Finance, Business & Advertising (31.0%); Telecommunications (21.3%); Manufacturing & Electrical Equipment A piece of electrical equipment is a machine, powered by electricity and usually consists of an enclosure, a variety of electrical components and often a power switch. Examples of Electrical Equipment
n. pl. toi·let·ries An article, such as toothpaste or a hairbrush, used in personal grooming or dressing. toiletries npl → artículos mpl de aseo (= (1.5%). Full-year 2000 top five ad spending categories showing a positive change were: Finance, Business & Advertising (42.8%); Manufacturing & Electrical Equipment, Mat's & Components (12.8%); Software (8.3%); Services, Direct Response, Classified (5.1%); and Drugs & Toiletries (3.8%). Gordon T. Hughes II, President/CEO, American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 said, "b2b magazines had an excellent year. Ad page billings broke $10 billion for the first time. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
ABM - Asynchronous Balanced Mode will now begin to track both e-centric and trade show advertising along with ad pages, and we will benchmark them on a yearly basis." DECEMBER December BIN figures were mixed, with b2b ad pages down 9.6% vs. December '99, with two categories up, and ad spending down 4.6% vs. December '99, with five categories up. AD PAGES On the upside Upside The potential dollar amount by which the market or a stock could rise. Notes: This is basically an educated guess on how high a stock could go in the near future. See also: Bull, Downside for December, Telecommunications increased 19.0% vs. year ago, while Finance, Business & Advertising also increased, 0.52%. The remaining 10 mega categories showed losses for December, including: Manufacturing & Elec. Equip., Mat's & Components, down 1.3%; Home & Building, down 4.7%; and Retail, down 5.4%. Computers were down 12.1%. Horticulture horticulture [Lat. hortus=garden], science and art of gardening and of cultivating fruits, vegetables, flowers, and ornamental plants. Horticulture generally refers to small-scale gardening, and agriculture to the growing of field crops, usually on a large & Farming continued to slide, down 44.1%. AD SPENDING In December, overall ad spending saw signs of a rebound in five of the mega categories, including: Telecommunications, up 36.5%; Retail, up 6.8%; Software, up 3.1%; Finance, Business & Advertising, up 1.5%; and Manufacturing & Elec. Equip., up 1.3%. The Business Information Network (BIN), is a joint venture between American Business Media (ABM) and Competitive Media Reporting (CMR CMR Crude mortality rate, see there ). Founded in 1907, American Business Media is the b2b industry association for global information providers that produce magazines, Web sites, trade shows, conferences, newsletters, and other media. These member companies reach an audience of more than 88.9 million professionals and generate more than $19 billion in industry revenues. |
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