American Business Media: December Ad Spending Shows B-to-B is Back On Track; 2002 Spending Fell 13.9% From 2001, But December was Up 3.1%.Business Editors NEW YORK--(BUSINESS WIRE)--Feb. 19, 2003 Business-to-business print advertising is experiencing a long-awaited turnaround. Figures released today by American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 indicate that although 2002 was a tough year, it ended on a promising note. Ad dollars were up 3.1% compared to December 2001, while pages were down 2.2%. Total 2002 spending, at $7.23 billion, was down 13.9% from 2001. Ad pages were down 15% for the year. "If the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. avoids war, we are predicting a 3% growth in ad revenues in the first quarter of 2003, and the December numbers support that projection," said Gordon Hughes, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of American Business Media. "If war occurs, we project a delay in increased b-to-b activity until the second half of 2003." Ad Spending Eight of the 12 categories showed improvement in ad spending in December compared to the same period the year before. The Travel sector led the way, with a 37.4% jump in ad dollars, followed by Drugs & Toiletries toi·let·ry n. pl. toi·let·ries An article, such as toothpaste or a hairbrush, used in personal grooming or dressing. toiletries npl → artículos mpl de aseo (= , which were up 29.8%. Computers, in a show of strength not seen in years, rose 20.5%. Automotive was up 17.7%; Horticulture horticulture [Lat. hortus=garden], science and art of gardening and of cultivating fruits, vegetables, flowers, and ornamental plants. Horticulture generally refers to small-scale gardening, and agriculture to the growing of field crops, usually on a large & Farming up 16.9%; Home & Building up 8.9%; Software up 1.9%; and Services, Direct Response & Classified up 1%. The remaining categories were down: Telecommunications by 23.4%; Manufacturing & Electrical Equipment A piece of electrical equipment is a machine, powered by electricity and usually consists of an enclosure, a variety of electrical components and often a power switch. Examples of Electrical Equipment
Ad Pages Leading the field in ad pages in December was the Travel category, up 25%. Drugs & Toiletries were up 22.5%; Computers up 11.5%; Automotive up 4.7%; and Home & Building up 2.6%. Telecommunications continued to be the hardest-hit, with a 29.9% decline. Manufacturing fell by 26.3%; Finance, Business & Advertising by 14.8%. Retail was down 10.8%; Software down 9.3%; Services, Direct Response & Classified down 8.2%; and Horticulture & Farming down 2.8%. The Business Information Network (BIN), which tracks b-to-b print ad spending and pages, is a joint venture between American Business Media and CMR CMR Crude mortality rate, see there . Founded in 1906, American Business Media is the industry association for b-to-b information providers. Its member companies reach an audience of more than 90 million professionals and represent over 2,500 print and online titles. To view the full BIN report for December 2002, click on the following link: http://www.americanbusinessmedia.com/images/02decpages_dollars.PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. |
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