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American Bridal.com Named Regional Minority Retail Firm of the Year by the U.S. Department of Commerce.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- American Bridal.com, the wedding favors Wedding favors are small gifts given as a gesture of appreciation or gratitude to guests from the bride and groom during a wedding ceremony or a wedding reception.

The tradition of distributing wedding favors is a very old one.
 and bridal party gifts online retailer announced today that it has been awarded 2007 Regional Minority Retail Firm of the Year by the U.S. Department of Commerce's Minority Business Development Agency (MBDA MBDA Minority Business Development Agency (US Department of Commerce)
MBDA Michigan Broadband Development Authority
MBDA Minnesota Band Directors Association
MBDA Matra BAE Dynamics Alenia
MBDA Magnolia Ballroom Dancers' Association
). American Bridal was selected among the "best of the best" candidates from eight western states.

The U.S. Department of Commerce Minority Business Development Agency (MBDA) honors outstanding minority entrepreneurs that have contributed to the economy as well as to acknowledge individuals whose efforts have advanced minority business development throughout the country. MBDA is the only federal agency created specifically to foster the establishment and growth of minority-owned business in America.

The company was recognized for its continuous growth and its business model of providing extensive personalization of its wedding products. As American Bridal's founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Shirley Tan, explains, "We make a bride's wedding as unique as she is by offering thousands of products and ways of customizing those products. With engraving, embroidery, label and tag printing, and monogramming, our brides can create the wedding of their dreams."

Under Tan's leadership, AmericanBridal.com has grown from a five person operation to twenty-eight employees in three years. She is a self-taught expert on search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , the art/science of adjusting a website to be more readily found by search engines such as Google and Yahoo when particular key words are searched. Her internet marketing See Internet advertising.  strategy allowed American Bridal to move up to the top of search engines for "wedding favors," "bridesmaid gifts" and other key terms. Tan is passionate and committed to create values to her lifetime customers by continuously providing new products that meet American Bridal's customer's needs in their different life stages.
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Publication:Business Wire
Date:Aug 29, 2007
Words:286
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