American Boardsports Signs Licensing Agreement to Produce Snowboards and Skateboards for the Christian Retail Market Under the Real F8th Brand Name.

Business/Sports Editors & Retail Writers

SAN DIEGO--(BUSINESS WIRE)--Dec. 20, 2001

ABCI Holdings Inc./American Boardsports Company (OTCBB:ABCI), the innovative producer of snowboard, wakeboard and skateboard products, today announced a licensing and product development agreement with Z Strategies, a San Diego-based licensing agency specializing in matching large manufacturers with niche market opportunities.

Under the agreement, American Boardsports will produce a new line of skateboards, snowboards and related accessories under the "Real F8th" brand. The products, which appeal to everyone with 'faith,' will be sold through U.S. specialty department stores, Christian stores and online.

"Leveraging the 'extreme' sports trend in combination with a message of faith allows Real F8th to fill a void of the inspirational market," said Kimberly Sullivan, president of Z Strategies. "The Real F8th brand will bring the feel of a 'Skate Shop' to stores everywhere. Our Real F8th Board Shop freestanding displays will sell popular action sports products and will be a magnet for teens and adults shopping for teens. The Board Shop will feature the trendiest products including Real F8th branded skateboards, snowboards, board accessories, backpacks and apparel. As of today there is no dominant faith brand in the extreme sports market."

"There is a tremendous market opportunity to sell top of the line action sports products in a market longing for a message of faith," said Thomas Carter, chairman of ABCI Holdings/American Boardsports. "The Christian retail market is immense and growing. Since the September 11th tragedy, there has been a significant resurgence in sales of all products with a patriotic or inspirational message."

Recent industry reports published in Chain Store Age Executive, define the U.S. Religious Retailing sector as a $3 billion a year market comprising approximately 88 million consumers and 3,500 retail outlets.

About Real F8th

Real F8th is a dynamic inspirational brand that uses the extreme image to spread the gospel to youth. It instills the belief that "You can accomplish anything with faith." Real F8th is a registered brand and has dedicated itself over the past 5 years to spreading the gospel though extreme-related products and strategic partnerships. Real F8th provides its customers with popular, extreme images, which carry "cool," faith-based messages in a market that has no alternatives to offer.

About ABCI Holdings/American Boardsports Company

Founded in 1993, ABCI Holdings Inc./American Boardsports Company (OTCBB:ABCI) is a sporting goods manufacturer that designs and produces branded consumer products for the rapidly growing outdoor action sports sector. Products include snowboards, wakeboards, skateboards along with related accessories and apparel. ABCI has manufacturing facilities in Vancouver, B.C. and is known for innovation and technology in action sports products. ABCI's brand names include "Thruster(TM)" wakeboards, "REVelation(TM)" "Rev(TM)" snowboards, "Human(TM)" skateboards, "Republic(TM)" skateboards, "Competition Brand(TM)" and the "Freedom Groove(TM)."

ABCI's proprietary "Freedom Groove" technology is an innovative binding system that allows infinite positioning to achieve the desired stance for both snowboards and wakeboards. The company has marketed and developed its brands over eight years and now plans an aggressive sales and acquisition strategy to build market share. The action sports lifestyle appeals to the generation "X", "Y" and "I" consumers, which are demographic groups between the ages of 8 to 35. More information is available at the company Web site www.americanboards.com.

Except for the historical information contained herein, this press release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. In addition to the factors discussed in the filings with the Securities and Exchange Commission, among the other factors that could cause actual results to differ materially are the following: adverse changes in the business conditions and the general economy; competitive factors, such as rival companies' pricing and marketing efforts; availability of third-party material products at reasonable prices; the financial condition of the customer; risks of obsolescence due to shifts in market demand; and litigation involving product liabilities and consumer issues. ABCI Holdings Inc. cautions readers not to place undue reliance upon any such forward looking statements, which speak only as of the date made. ABCI expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any such statements to reflect any change in the Company's expectations or any change in events, conditions or circumstances on which any such statement is based.