American Association of Advertising Agencies Adds MobileWord Communications To Affinity Program.NEW YORK--(BUSINESS WIRE)--July 13, 1998-- Members Now Can Save Time & Money Using Innovative TalkText Service MobileWord Communications, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control http://www.mobileword.com has been named the eighth Affinity Program member by the American Association of Advertising Agencies The American Association of Advertising Agencies (AAAA) is an American advertising trade association. Founded in 1917, their website states that AAAA membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide. (AAAA AAAA American Association of Advertising Agencies AAAA American Association for Affirmative Action AAAA Army Aviation Association of America AAAA Battery Size AAAA American Association of Amateur Astronomers ) http://www.commercepark.com/AAAA/index.html . The new relationship offers AAAA member agencies a five percent discount for its pioneering TalkText "talk-processing" service. In becoming a partner in the AAAA Affinity Program, which provides AAAA members with a variety of discounted business services, MobileWord joins a select group of affiliated companies Affiliated Companies A situation that occurs when one company owns a minority interest (less than 50%) in another company. Also refers to companies that are related to each other in some way. Notes: An affiliated company is sometimes referred to as a subsidiary. , including AT&T, Hertz and UPS. TalkText converts spoken word to text and delivers the composed files over the Internet, enabling users to compose documents over the phone and have the file available for download via the Internet. MobileWord takes the spoken word and converts it into a digital sound file to be processed by a live transcriptionist. Thecomposed and processed document is then returned via MobileWord's secure and password-protected web site, using the latest versions of Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web. , Communicator or Microsoft's Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software. . MobileWord was the first company to offer such a service via the Internet. Uses of TalkText by department include: - Account Management - TalkText provides a fast and easy way to produce conference reports, proposals, memos and letters and general correspondence tailored to the agency's format. - Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. TalkText and its sister service, TapeText offer an easy way to secure transcripts of traditional and telephone-based focus groups and one-on-one interviews, and to produce top line reports, research proposals, discussion guides, etc. - Creative teams can utilize TalkText for copy writing, brainstorming sessions, recaps, and concept development. "Advertising agencies are paying their account management, planning and creative teams to think and execute big ideas, not to type them up," said Robert A. Cox, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MobileWord. "With TalkText in use, their time becomes creative and management focused and less administrative. We are thrilled that the AAAA's shares our visions about creating an easier way to work in the digital age." About the American Association of Advertising Agencies The AAAA is the national trade organization of the advertising agency business. Founded in 1917, the AAAA is management-oriented and offers its members in-depth, proprietary information concerning the operation of advertising and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agencies. Members have access to an extensive information resource center, and can participate in educational seminars, programs and national conferences. Election to the AAAA is the highest professional recognition an agency can receive. In evaluating an agency for membership, the AAAA conducts a thorough examination of the prospective firm's professional, creative and technical skills, financial integrity and achievements. Of the 13,000 ad agencies in America, only six percent are elected to AAAA membership. AAAA membership comprises 560 advertising agencies with more than 1,225 offices throughout the United States and 1,800 in 123 other countries. AAAA member agencies create and place approximately 75 percent of all national advertising, and substantial amounts of local and regional advertising. About MobileWord MobileWord Communications, LLC, is a venture capital backed company that develops and markets easy-to-use solutions for the digital age workforce to save time and money. Its cross section of clients includes Reuters, DuPont, Societe Generale, TBWA/Chiat-Day, Young & Rubicam, Viacom's Showtime Championship Boxing Showtime Championship Boxing is a television boxing program airing on Showtime. Debuting in March of 1986, it is broadcast live on the first Saturday of every month. , Carey International, Prospect Associates, Market Navigation, as well as individual customers in the SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. (small-office/home-office) and "road warriors" who require "Talk Processing," simplified file transfer and other office support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . The New Rochelle, NY based company was established in 1996 to provide Internet enabled companies and individuals with high-tech solutions to low tech, time consuming tasks, through its proprietary integration of new technology. For more information on MobileWord, visit the MobileWord Web site at www.mobileword.com or call 914/235-7500. MobileWord, Talk Processing, FileTransport and TalkText are trademarks of MobileWord Communications, LLC.
CONTACT: John Totaro
212/626-6845
jtotaro@mobileword.com
or
Andy Abramson
760/212-4200
aabramson@mobileword.com
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