American Ammunition Attends 29th Annual Shot Show.

MIAMI -- American Ammunition, Inc. (OTCBB:AAMU) announced today that its personnel recently returned from the 29th Annual Shot Show in Orlando, Florida. The Shot Show is an annual industry event for distributors and manufacturers of products relating to shooting, hunting, and other outdoor trades (shot). AAMU personnel were among more than 1,870 exhibitors, and 43,000 attendees at the show. AAMU personnel have attended the Shot Show for more than 12 years. The event affords AAMU the opportunity to display and offer its new products and to make direct contact with existing and potential customers attending the event. AAMU personnel concluded that its new products, including its efforts to expand its rifle caliber lines, was the direction for AAMU to have taken. Feedback from the event also supported its decision to increase its self-defense hollow point line. Its cowboy action calibers were also well received.

"The feedback from the 29th Annual Shot Show validates our marketing decisions to provide new rifle and other calibers at affordable pricing. The show also confirmed through dealer feedback the need for these products and that AAMU is accepted in the market as a reliable manufacturer and distributor of industry products. We will continue our production and sales of these product lines and continue to examine the market to fill any voids. We are excited with our domestic market acceptance of these additional products and look forward to an exciting 2007," said Andres Fernandez, President and CEO of American Ammunition, Inc.

About American Ammunition, Inc.- AAMU is an autonomous manufacturer of ammunition, with the technology and equipment to take advantage of the growing market. It has an excellent reputation within the industry. The ammunition industry has experienced a 28% average increase in revenues annually between 1991 through 1998, and the trend is expected to continue through the year 2006 and beyond. For further product information, please call 1-305-835-7400 or visit the website at: www.a-merc.com For Investor Relations information, please call: 1-561-514-0194.

This release contains statements that constitute forward-looking statements. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company's financing plans; (ii) trends affecting the Company's financial condition or results of operations; (iii) the Company's growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend," and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.