American Airlines To Sponsor Ms. Rio Competition And Actfit.com Website.TORONTO--(BUSINESS WIRE)--April 27, 1999-- LaserMedia Communica(CANADIAN DEALING NETWORK Canadian Dealing Network (CDN) The organized OTC market of Canada. Formerly known as the Canadian Over-the-Counter Automated Trading System (COATS), the CDN became a subsidiary of the Toronto Stock Exchange in 1991. :LMCD.) (OTC Bulletin Board OTC Bulletin Board An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system. :LZMCF) American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the (http://www.aa.com/, ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors : AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12. on NYSE NYSE See: New York Stock Exchange ), one of the largest passenger airlines in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , will be the Official Airline of the Ms. Rio Competition and LaserMedia Inc.'s actfit.com website (http://www.actfit.com/). LaserMedia CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Richard Hue announced the airline's participation today. LaserMedia is co-ordinating the Ms. Rio event's promotion and staging, in co-operation with the Rio Suite Hotel & Casino in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , a division of Harrah's Entertainment Inc. (ticker symbol: HET on NYSE), one of the world's largest gaming companies. Scheduled for April 30, May 1 and 2 at the Rio Suite Hotel & Casino, The Ms. Rio Competition will bring together 100 of America's most accomplished female fitness champions in an event with a top prize of $10,000. A select group of the Rio Suite's clientele, as well as sports and entertainment celebrities, will judge the competition, which has attracted other major sponsors such as Banana Boat. The event will be broadcast on the actfit.com site using streaming video provided by broadcast.com (http://www.broadcast.com/). In addition, actfit.com spokesperson Ms. Fitness America, Sherry Goggin, will be Master of Ceremonies at the competition. Ms. Goggin is an accomplished fitness writer, personal trainer and television personality, and is America's best-known female fitness champion. "We're proud to have American Airlines come on board with us as the official provider of air transportation," said Mr. Hue. "American was chosen 'America's most admired airline' by Fortune magazine, and we certainly appreciate the value of their involvement. In return, we will be able to place the American name in front of a coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. market segment, both at the Competition and on an ongoing basis on our site." American will receive prime advertising space at the show, significant presence in the Rio's VIP Lounge, complimentary hotel and VIP services at the Rio Suite for American Airlines representatives, and other promotional considerations. In addition, the online audience for the broadcast of the Ms. Rio Competition is estimated at a potential one million people. The securing of American Airlines' participation is a result of both LaserMedia's aggressive pursing of major advertisers, and the phenomenal growth of the actfit.com network. In existence only since January of this year, the network has already surpassed the benchmark of one million page impressions per month. LaserMedia anticipates that by the end of the third quarter of 1999, on-site advertising will account for a significant portion of its revenues. Actfit.com is the Internet's only fully-interactive health and fitness website. Log on to http://www.actfit.com for all your interactive health and fitness needs! American Airlines (http://www.aa.com/), The Rio Suites Hotel & Casino (http://www.playrio.com/), and broadcast.com (http://www.broadcast.com/) are independent companies and not part of LaserMedia Inc. Forward-looking statements and comments in this press release are made pursuant to the safe-harbor provisions of Section 21E of the Securities Exchange Act of 1934. Such statements relating to, among other things, the prospects for the company to increase the level of sales, complete future web sites or complete future acquisitions are necessarily subject to risks and uncertainties, some of which are significant in scope and nature, including, but not limited to, the risks related to the demand for the company's products and/or services, competition, and availability of capital. The information herein has not been approved or disapproved by regulatory authorities. |
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