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American Airlines Executive Elected to Board of Directors of LA INC. The Convention and Visitors Bureau.

LOS ANGELES -- LA INC. The Convention and Visitors Bureau, the city of Los Angeles' official tourism marketing agency, today announced the election of American Airlines executive Cathy Bradley Berg to the LA INC. Board of Directors. Berg, Managing Director of Passenger Sales, Western Division and Canada, for American Airlines, will assume the board position, effective immediately. Berg, who is based in Los Angeles, was elected at LA INC.'s recent meeting of the Board Oct. 7, and will serve a term which includes the remainder of the current fiscal year ending June 30, 2005, and two successive one-year terms, ending June 30, 2007. She joins a 21-member volunteer board comprised of local business and community leaders responsible for the strategic direction of the Convention and Visitors Bureau.

"American Airlines has been an important partner in the Bureau's domestic and international marketing," said Irene Hirano, Chairman of LA INC. and President and Chief Executive Officer of the Japanese American National Museum. "Most recently, with Cathy's leadership, American Airlines has further expanded its participation in the Bureau's work. As an accomplished airline executive, Cathy will provide invaluable expertise to the Board and we are delighted and honored to have her join us."

"I am looking forward to serving on the LA INC. board," said Berg. "In recent years it has become increasingly clear that what is good for the Los Angeles visitor economy is fundamentally good for American Airlines. I am looking forward to working with the LA INC. board and staff to continue to help energize that economy."

Cathy Bradley Berg has served as American Airlines Managing Director of Passenger Sales for the Western Division and Canada since March 2004. In her role, she oversees an agency and corporate sales team in a 14-state region covering the West Coast, Pacific Northwest, Hawaii, Alaska and Canada. Previously, Berg was American's Managing Director of Premium Services. She was responsible for overseeing the airline's 43 Admirals Clubs, Flagship Lounges, Executive Centers, and other services for premium customers. She has been with American Airlines since 1979.

Berg is a graduate of the University of Texas. She serves as Chairman of Flagship Charities, American Airlines' local fundraiser benefiting Los Angeles children's charities. In addition, she is affiliated with the Susan G. Komen Foundation, and serves as Event Vice Chair for the Dream Halloween Event benefiting the Children Affected by AIDS Foundation.

Cathy is a native of the Dallas-Forth Worth area, and resides with her family in Manhattan Beach, Calif.

LA INC. The Convention and Visitors Bureau is a private, not-for-profit business association whose primary mission is to market the city of Los Angeles as the premier destination for conventions, meetings and leisure travel. Though not part of city government, LA INC. is recognized as the city's official tourism marketing organization. For more information, please visit www.seemyla.com.
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Publication:Business Wire
Date:Oct 25, 2004
Words:472
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