American Advertising Federation Forms AAF Center on Multiculturalism.Business Editors WASHINGTON, D.C.--(BUSINESS WIRE)--July 19, 2001 Awards Program, Trade Show to Promote Better Multicultural Advertising Practices The American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. (AAF AAF abbr. Army Air Forces ) announced today the formation of the AAF Center on Multiculturalism to address the growing need for corporate and industry support with multicultural advertising, marketing and diversity. This marks the first such unit to be developed by a mainstream trade association and consolidates long-standing AAF efforts to help companies prosper by leveraging America's increasing diversity. A main focus of the center is continuation of AAF's outreach and advocacy efforts to shape policies and foster an inclusive business An inclusive business is a sustainable business that benefits low-income communities. Large corporations traditionally target consumers in the middle and high-income segments of society, and established suppliers and service providers from the formal economy. culture for the entire advertising industry. Two of the initial programs to be launched by the AAF Center on Multiculturalism will be the inaugural Mosaic Awards and Multicultural Resources Expo on September 28, 2001, which will coincide with Congressional Black Caucus Congressional Black Caucus, organization of African-American members of the U.S. House of Representatives. Founded in 1970, it addresses legislative concerns of African Americans and other minority citizens, such as employment, welfare reform, minority business (CBC (1) (Cell Broadcast Center) See cell broadcast. (2) (Cipher Block Chaining) In cryptography, a mode of operation that combines the ciphertext of one block with the plaintext of the next block. ) Legislative Week and Hispanic Heritage Month. U.S. Representatives Carolyn Cheeks Kilpatrick Carolyn Cheeks Kilpatrick (born June 25, 1945, Detroit, Michigan) is an American politician. She has been a Democratic member of the U.S. House of Representatives since 1997. (D-MI) and Robert Menendez (D-NJ) are honorary co-chairs of these events. The Mosaic Awards will celebrate extraordinary achievements in diversity and multicultural marketing. The awards will honor companies and individuals that demonstrate the spirit of the AAF's Principles and Recommended Practices for Effective Advertising in the American Multicultural Marketplace. Renowned actor and Verizon spokesperson James Earl Jones is expected to participate in the ceremonies. The Multicultural Resources Expo will promote new networking opportunities and business alliances for advertising. The expo will facilitate ad industry access to a diverse supplier base. Exhibitors will include minority-owned companies, national corporations, mainstream ad agencies, media companies and federal government agencies. "Now is a time of intense opportunity as our nation's makeup continues to diversify," said AAF Chairman David A. Park, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of DDB DDB - device independent bitmap Group/Los Angeles. "This new center will become the `one-stop shop' that our industry needs in order for companies to remain competitive." AAF president and CEO Wallace S. Snyder added, "It is important to applaud those individuals and organizations that employ business practices that are consistent with the Principles. By providing new avenues to bring together minority-owned businesses with agencies, clients and media, we will encourage others to examine these outstanding methods." The AAF Center on Multiculturalism is led by Heide L. Gardner, vice president - diversity and strategic programs. The center and its events are possible due to the financial contributions of principal underwriter Verizon Communications, The New York Community Trust New York Community Trust was founded in 1924 by a group of New York bankers. It is one of the oldest and largest community foundations in the United States with 2006 assets of over $1.9 billion. - David Bell Fund and other corporate sponsors. The AAF is the unifying voice for advertising. With headquarters in Washington and a Western region office in San Francisco, AAF is the advertising trade association that represents the ad industry in its entirety. AAF's 130 corporate members are advertisers, agencies and media companies that comprise the nation's leading brands and corporations. AAF's national network of 210 ad clubs and local ad federations are home to 50,000 advertising professionals. In addition, AAF connects industry with an academic base through its 210 college chapters. |
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