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America Will Visit ''Stunt City'' on February 5; Degree(R) Breaks From the Huddle With Super Bowl(R) Ad.


CHICAGO -- If you're looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 hard-hitting action and excitement during this year's Super Bowl, be sure to buckle up during the fourth quarter of this year's game.

That's when "Stunt City" debuts during Super Bowl XL on ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
. The thirty-second spot is like an action film of adventurous situations that show how Degree Men offers body responsive protection for men who take risks.

"The Degree Men brand lives its promise and takes risks, so we plan to put on a hell of a show during Super Bowl XL," said Kevin George, Brand Marketing Manager, AP/Deo USA at Unilever. "We don't do formulaic advertising like the rest of the anti-perspirant and deodorant deodorant /de·odor·ant/ (de-o´der-int)
1. masking offensive odors.

2. an agent that so acts.


de·o·dor·ant
n.
 category and the growth of our brand proves that our strategy is winning."

The "Stunt City" spot was developed by Lowe Worldwide Lowe & Partners Worldwide is an advertising agency with worldwide presence. It is owned by Interpublic Group head-quartered in New York City.

Lowe & Partners Worldwide is the #3 agency brand within marketing giant Interpublic.
 and directed by Europe's Ivan Zacharias, one of the industry's hottest directors. Zacharias has won numerous awards for his work in Europe, including the Cannes Gold Lion, D&AD Award and Golden Drum. "Stunt City" is part of an aggressive, fully integrated marketing campaign and additional spots will air throughout 2006. You can watch or download an extended 60-second version of "Stunt City" exclusively at www.degreedeodorant.com starting February 6.

About Unilever

Unilever (NYSE NYSE

See: New York Stock Exchange
:UL) (NYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock crock - [American scatologism "crock of shit"] 1. An awkward feature or programming technique that ought to be made cleaner. For example, using small integers to represent error codes without the program interpreting them to the user (as in, for example, Unix "make(1)", which , Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave suave  
adj. suav·er, suav·est
Smoothly agreeable and courteous.



[French, agreeable, from Old French, from Latin su
 and Vaseline. All of the preceding brand names are registered trademarks of Unilever.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 25, 2006
Words:322
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