America West Teams Up With Cranium for Fun in Flight.America West to Offer Cranium cranium: see skull. Activities on All Video-Equipped Aircraft PHOENIX, June 1 /PRNewswire-FirstCall/ -- America West Airlines America West Airlines was one of the United States' ten major airlines. The airline was based in Tempe, Arizona, and is now a part of US Airways Group. At the time of its integration into US Airways, the airline maintained two hubs, one at Phoenix Sky Harbor International , the nation's second largest low-cost carrier, today announced a one-of-a-kind partnership with Cranium, Inc., creator of the fastest-selling independent board game in history. This unique partnership offers passengers fun and innovative in-flight games on America West's video-equipped aircraft (All Airbus and Boeing 757 aircraft) reaching approximately 1.4 million America West customers each month. (Logo: http://www.newscom.com/cgi-bin/prnh/20050223/LAW097LOGO) "We're excited to welcome Cranium aboard, which will provide customers another fresh, innovative entertainment option during their America West flight," said Travis Christ, vice president, marketing. "Our partnership with Cranium is yet another way that America West upgrades our customer's low-fare experience with low fares and full service." The hour-long video format, launching June 1, will feature game activities such as word scrambles Scrambles is a game often played in British schools. Someone shouts "Scrambles!" and throws something (like sweets or money) into a crowd. The first person to retrieve the item wins it. , puzzles, factoids and code crackers, which come from Cranium's family board games: Cranium, Cranium Turbo and Cadoo. The program will be updated with new content each month. "Cranium has brought laughter and memorable moments into the living rooms of so many families around the world," said Richard Tait, Cranium's Grand Poo-Bah. "But why should people on the ground have all the fun? The Cranium games featured on America West flights make travel time outrageously out·ra·geous adj. 1. a. Grossly offensive to decency or morality. b. Being well beyond the bounds of good taste: outrageous epithets. 2. Having no regard for morality. fun and give everyone a chance to shine." About Cranium(R), Inc. From the simple desire to give everyone the chance to shine came the original game Cranium, which quickly became the fastest-selling independent board game in history. Today Cranium, Inc. fuels a worldwide phenomenon celebrated by millions of Craniacs in more than 20 countries and 10 languages, with 13 outrageously fun experiences for kids and grown-ups of all ages. Since the company's inception, Cranium has been giving kids in challenging circumstances a chance to shine through the Cranium Fund charitable donations program. Founded in 1998, Cranium is widely recognized for its innovation. The company's accomplishments include more than 11 million games sold and more than 60 industry awards. Cranium is the only company ever to receive three consecutive Toy Industry Association The Toy Industry Association, Inc. (TIA) is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales. "Game of the Year" awards. From the 5-year-old shouting "I did it!" to the in-laws high-fiving, to old and new friends laughing together, Cranium brings fun moments and memories to life, giving everyone the chance to shine. For more information, visit http://www.cranium.com/. About America West Approximately 60,000 customers upgrade their low-fare experience every day when they get on board America West. The airline's 14,000 employees are proud to offer a range of services including more destinations than any other low-cost carrier, first-class cabins, assigned seating, airport clubs and an award-winning frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons program. America West operates more than 900 flights daily to 96 destinations in the U.S., Canada, Mexico and Costa Rica. This press release and additional information on America West can be accessed at http://www.americawest.com/. (AWAG) Get on Board -AWA- CONTACT: Phil Gee of America West Airlines, +1-480-693-5729 Web site: http://www.cranium.com/ http://www.americawest.com/ |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion