America West, Talus Sign Letter of Intent for New Revenue Management System.ATLANTA--(BUSINESS WIRE)--July 16, 1998--America West Airlines and Talus talus (tā`ləs), deposit of rock fragments detached from cliffs or mountain slopes by weathering and piled up at their bases. A talus is a common geologic feature in regions of high cliffs. , the world leader in the application of Revenue Management solutions, announced that they had signed a letter of intent to install a state-of-the-art Talus AirlineRMS Revenue Management system for the airline. The system will enable the carrier to forecast its origin and destination demand in order to arrive at the optimal mix of price and availability to better serve America West's customers and maintain profitable growth. The system uses Talus' proprietary modular design In the context of systems engineering, modular design — or "modularity in design" — is an approach aiming to subdivide a system into smaller parts (modules) that can be independently created and then used in different systems to drive multiple functionalities. , which is based on its unique Customized Component Technology. The companies plan for the new system to be implemented over the next year and expect it to increase America West's incremental revenues by 1 to 2 percent annually upon implementation. Dick Niggley, senior vice president of Talus, commented on the letter of intent: "We are very excited to continue our relationship with America West. We've served as a consultant over the last year and this letter of intent demonstrates America West's confidence in Talus for providing exceptional Revenue Management solutions." Scott Kirby, vice president, Revenue Management for America West, said, "We are very pleased to be working with Talus. Its Revenue Management systems and consulting expertise were key factors in our productive relationship. We expect that the system will contribute significantly to our revenues for the foreseeable future." Talus has more than 300 employees in offices worldwide, making it the largest company in the world devoted to Revenue Management software development and consulting. Currently there are nearly $120 billion dollars in revenue being managed by Talus' systems. America West Airlines America West Airlines was one of the United States' ten major airlines. The airline was based in Tempe, Arizona, and is now a part of US Airways Group. At the time of its integration into US Airways, the airline maintained two hubs, one at Phoenix Sky Harbor International , the nation's ninth-largest carrier, serves more then 90 destinations in the U.S., Canada and Mexico. America West Airlines is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of America West Holdings America West Holdings Corporation is an Arizona-based company owned by US Airways Group Inc. Its primary holding is America West Airlines. America West's corporate offices in Tempe are housed in one of the first commercial high-rise buildings constructed in the downtown Corporation, an aviation and travel services company with 1997 sales of $1.9 billion. About America West America West Airlines is a major carrier based A transmission system that generates a fixed frequency (carrier) to contain the data being transmitted. See carrier. in Phoenix, from which it serves more non-stop destinations with greater frequency than any other carrier. America West has hubs at Phoenix Sky Harbor International Airport “PHX” redirects here. For other uses, see PHX (disambiguation). Phoenix Sky Harbor International Airport (IATA: PHX, ICAO: KPHX, FAA LID: PHX in Phoenix; McCarran International Airport “LAS” redirects here. For other uses, see LAS (disambiguation). McCarran International Airport (IATA: LAS, ICAO: KLAS, FAA LID: LAS) is the principal commercial airport serving Las Vegas and surrounding Clark County, Nevada. in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. ; and Port Columbus (Ohio) International Airport. For the second consecutive year, America West was ranked the number one carrier in customer satisfaction for short flights in the Frequent Flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons magazine/J.D. Power and Associates Airline Customer Satisfaction Study of U.S. Flights. America West also ranked number one in baggage handling as recorded in the 1997 Air Travel Consumer Report published by the U.S. Department of Transportation. About Talus Talus, the recognized leader offering Revenue Management solutions and services, has offices in Atlanta, Ga.; London; and San Francisco. Talus' proprietary Integrated Revenue Management solutions help companies focus on offering the right product to the right customer at the right price at the right time. Revenue Management is an essential business practice that enables companies to realize greater profitability from their existing resources. Through the use of sophisticated mathematical algorithms and innovative business process design, businesses can understand their customers on the micromarket level. This understanding is combined with advanced information technology to optimize product availability and price for maximum profit. Learn more about America West at their website: www.americawest.com. Learn more about Talus at their website: www.talus.net.
CONTACT: Talus
Dean Shutt, 650/960-3450
dshutt@talus.net
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