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America Tells Frasier They'll Be Listening; InsightExpress Study Shows More Than 40 Million Americans Plan to Watch the Frasier Finale Tonight.


Entertainment Editors/Business Editors

STAMFORD, Conn.--(BUSINESS WIRE)--May 13, 2004

InsightExpress(R), a leading online market research company, today revealed that Frasier's Farewell Farewell
Auld Lang Syne

closing song of New Year’s Eve. [Music: Leach, 91]

extreme unction

(last rites) anointing at the hour of death, sacrament of Orthodox Church and Roman Catholic Church.
 will be a big hit, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a survey of 1000 online Americans. Four times the number of regular Frasier viewers plan to tune-in to watch the series sign-off.

The survey conducted in the past 24 hours reveals that more than 40 million Americans plan to watch Frasier tonight, meaning the finale For the music notation program, see .

A finale (italian word) is a closing part, act or movement of a dramatic or musical composition, or more generally any event or procedure with a dramatically concluding effect.
 will fall short of last week's Friends finale at 52+ million viewers, but will still eclipse almost every other program this past year in terms of viewership view·er·ship  
n.
The people who watch a television program or motion picture: a largely male viewership. 
.

While Frasier is the most honored hon·or  
n.
1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate.

2.
a. Good name; reputation.

b.
 sitcom in television history with 31 Emmys, it only ranks sixth on the list of Americans' favorites Another term for bookmarks, which was popularized by Microsoft's Internet Explorer browser. See favicon and Internet Explorer.  for the past 30 years. According to respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  the most loved television comedies are as follows:

 Favorite Sitcoms of the Past 30 years      % of American Viewers
----------------------------------------------------------------------
1) M*A*S*H                                           27%
----------------------------------------------------------------------
2) Friends                                           19%
----------------------------------------------------------------------
3) The Simpsons                                      16%
----------------------------------------------------------------------
4) Seinfeld                                          16%
----------------------------------------------------------------------
5) All in the Family                                 8%
----------------------------------------------------------------------
6) Frasier                                           8%
----------------------------------------------------------------------


Respondents for this study were randomly recruited online using InsightExpress' patent-pending e-RDD methodology. The data has a tolerance of +/- 3%.

About InsightExpress

InsightExpress is the acknowledged pioneer of rapid turnaround Turnaround

A situation where a company that has had poor performance for an extended period of time experiences a positive reversal.

Notes:
A speculator may profit from a turnaround if he or she accurately anticipates the improvement of a poorly performing company.
, high-quality, online market research services. With its award-winning and patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real time. InsightExpress is affiliated with General Atlantic Partners. Visit us on the Web at www.insightexpress.com or call 203-359-4174.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 13, 2004
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