America Online partners with iVillage, an independent programming and marketing studio.NEW YORK--(BUSINESS WIRE)--Sept. 28, 1995--Media veterans Candice Carpenter and Nancy Evans announced this week that America Online See AOL. has made a minority investment in iVillage, their recently launched new media studio. In a partnership arrangement that represents a strategic initiative for America Online, iVillage will be the first independent studio to develop multiple-branded channels for distribution on America Online, the World Wide Web and other on-line services, and on evolving distribution platforms such as cable modem. Unlike AOL's "Greenhouse" program which makes investments in specific programming projects, the company's investment in iVillage represents its first major support for an independent programming and marketing company. The first of five planned channels from iVillage, titled Parent Soup, will debut on America Online and the World Wide Web in January 1996. "Our investment in iVillage represents our belief that as interactive services emerge, content needs to be developed that is customized and specifically designed for the emerging on-line audiences," said Ted Leonsis, president of AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Services Co. "Products like Parent Soup will be perfect since they are being created specifically for this new medium. "iVillage's executive team," he continued, "Candice Carpenter and Nancy Evans, are uniquely qualified to create a successful independent production studio in cyberspace." Carpenter was president of Q2 during Barry Diller's tenure as chairman of its parent QVC QVC Quality Value Convenience QVC Question Valid Command , and president of Time Life Video and Television prior to joining QVC. Evans is the creator and founding editor of Family Life magazine. The third founding partner is Robert Levitan, former president of YearLook Enterprises, a video publishing company. The three executives have recognized that a real need exists for popular programming that makes cyberspace relevant for real people and takes full advantage of the medium's interactivity. iVillage is currently in discussions with a number of potential strategic partners in the media, cable and telecommunications industries. The company is based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . For more information, visit iVillage on the World Wide Web at http://www.netresponse.com/ivillage. America Online Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AMER AMER American AMER Asociación Mexicana de Estaciones Radiodifusoras ), based in Vienna, Va., is the largest and fastest growing provider of on-line services in the United States with the most active subscriber base. AOL offers its 3.5 million subscribers a wide variety of services including electronic mail, conferencing, software, computing support, interactive magazines and newspapers, and on-line classes, as well as easy and affordable access to services of the Internet. Founded in 1985, AOL has established strategic alliances with dozens of companies including Time Warner, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , Knight-Ridder, Tribune, Hachette, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and American Express. Personal computer owners can obtain America Online software at major retailers and bookstores or by calling 1-800-827-6364. CONTACT: America Online, Vienna Pam McGraw, 703/448-8700 or The Newlin Co. Inc., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Daniel Urbas, 212/689-0777 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion