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America Online and the National Football League Launch NFL@AOL.


Business Editors/High-Tech Writers

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 & DULLES, Va.--(BUSINESS WIRE)--Aug. 26, 2003

New Alliance Propels Pro Football into the Broadband Era as AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  

Introduces the Most Comprehensive Suite of NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 Broadband Assets Ever

Most Expansive AOL for Broadband Sports Agreement To Date

Offers Subscribers Exclusive Online Programming and Content

Including Free Game-By-Game Previews and Highlights

as well as a Variety of Unique Features

America Online See AOL. , Inc., the world's leading interactive services company, and the National Football League (NFL) announced a groundbreaking new strategic alliance today that will provide sports fans with unprecedented access to a wide variety of NFL video and audio content, including programming previously unavailable to consumers anywhere. This initiative further launches pro football into the broadband era, marking the first time that NFL comprehensive video -- including game-by-game previews and highlights -- will be available online and for free to AOL for Broadband members.

The new multiyear agreement expands upon the existing relationship between the NFL and AOL and ensures that AOL for Broadband subscribers will enjoy the most extensive offering of NFL content available online, at no additional charge.

NFL@AOL will bring AOL for Broadband subscribers access to game-by-game previews and highlights, "Greatest Rivalries" and "Greatest Players" packages, weekly "NFL Team Spotlights," exclusive programming from HBO's "Inside the NFL Inside the NFL is a weekly sports show that focuses on the National Football League and currently airs on the HBO cable network starting the first week of NFL season until the week after the Super Bowl. ," AOL self expressions and instantaneous information on their favorite teams and players.

Ted Leonsis, Vice Chairman and President of the AOL Core Service, said: "We are delighted to expand our relationship with the NFL and offer sports fans an unprecedented array of on-demand NFL content through NFL@AOL, the most comprehensive sports programming experience ever on AOL for Broadband. Like the league's early partnerships with the television networks, the launch of NFL@AOL will further revolutionize the sport and make AOL for Broadband even more of a premier destination for online sports by extending the reach and accessibility of the NFL, its teams and its players."

"The NFL provides the most valuable entertainment content available," said Steve Bornstein Steve Bornstein is currently the President and CEO of the NFL Network and is also the NFL's Executive-VP of Media. Prior to joining the NFL, Bornstein was the Chairman of ESPN, and also served as president of ABC. , NFL Executive Vice President of Media/President and Chief Executive Officer of NFL Network. "We are pleased to extend our relationship with AOL to deliver this content as part of AOL's service to its members. We continue to look for ways to extend our relationship to NFL fans through AOL."

Exclusive Content Further Extends AOL for Broadband's Online Sports Leadership and Overall Value Proposition

NFL@AOL content continues the expansion of programming available through AOL Sports and further strengthens its leadership in the sports marketplace with an unprecedented array of NFL video and audio content made exclusively available online to AOL for Broadband subscribers including:

- Weekly "Greatest Rivalries" highlight pieces featuring classic

NFL rivalries;

- Two "Greatest Players" pieces per week, each featuring a current

NFL great and a profile of a related NFL star;

- NFL marks and logos for use in AOL self expressions: Buddy

Icons, IM Skins, and more, which will let AOL members tailor

the appearance of their instant messages with the colors and

logos of their favorite teams;

- Player and team alerts, so fans can find out instantly how any

team or player has done in every game;

- Clips from NFL Films DVDs;

- Three game footage highlight pieces per week from HBO's "Inside

the NFL;" and

- A weekly "NFL Team Spotlight" (an audio and video feature).

Other NFL.com programming and services available free to AOL for Broadband members include:

- Weekly game-by-game previews, featuring 2-4 minute videos

previewing each NFL game;

- Weekly game-by-game highlights, which include 2-4 minute

highlights from each NFL game;

- Access to the "NFL Films Vaults," which includes titles such as

Distant Replay, Lost Treasures Lost Treasure is an American magazine, found both online and in print, which describes lost treasures and different methods and items used finding them. Examples are lost mines, and valuables lost through wars, theft, or forgetfulness. , Football Follies and NFL's

Greatest Ever;

- Super Bowl highlight reels, recapping each of the 37 Super

Bowls;

- Breaking NFL news and event programming; and

- Access to NFL audio programming, such as NFL "Talk Radio," NFL

Fantasy Preview, NFL Radio Classics Radio Classics is an US old time radio network owned by Media Bay, Inc. It provides the radio show selection for both XM Satellite Radio's and Sirius Satellite Radio's separate, 24-hour old-time radio stations. , and weekly commentary by

Vic Carucci from various teams' training camps.

Throughout the 2003 NFL season, AOL Sports will launch several new programming initiatives that will further enhance the football experience for AOL for Broadband subscribers. Also, with an unprecedented array of video and audio content now available, in addition to all the premium multimedia content from the other major sports properties, AOL for Broadband subscribers are receiving a value in the sports category alone that is several times greater than what they pay for the whole service.

About AOL for Broadband

AOL for Broadband is the best source for entertainment and information on the Internet, with programming and features that are exclusive only to AOL for Broadband members. Available nationwide, consumers can simply add the AOL for Broadband service See broadband and broadband service provider.  to any high-speed DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  or cable Internet Internet access via the cable companies. There are two kinds of service. One uses a cable modem to connect to a computer, and the other uses an enhanced cable box that provides Internet access directly at the TV.  connection if they have existing access through their local phone, cable TV or Internet provider Internet provider - Internet Service Provider . AOL also offers a complete, all-in-one bundled package of AOL for Broadband features, content and broadband connectivity.

For additional information about AOL for Broadband, members can visit AOL Keyword: Broadband where they can learn about broadband and place an order. Or call 1-800-574-1779 or visit www.aolbroadband.com.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of AOL Time Warner Inc. (NYSE NYSE

See: New York Stock Exchange
: AOL). Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 26, 2003
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