America Online and YellowPages.com Announce Strategic Agreement.DULLES, Va. & PASADENA, Calif. -- Internet Leaders to Feature YellowPages.com, SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. SMARTpages.com and BellSouth RealPages.com Advertisers on AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) Yellow Pages Distributed Across AOL Network America Online See AOL. , Inc., the world's leading interactive services company, and Yellow Pages.com, the fastest growing Internet Yellow Pages distribution network, today announced an agreement to feature YellowPages.com, SBC SMARTpages.com and BellSouth(R) RealPages.com(R) advertisers on AOL(R) Yellow Pages. Under the agreement, Yellow Pages.com, a joint venture between SBC Yellow Pages and BellSouth Advertising and Publishing Corporation, will have advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase listings integrated, hosted and displayed within the AOL Yellow Pages product carried across the AOL(R) Service, AOL.com(R) and the Netscape(R) and CompuServe(R) services. The agreement enables YellowPages.com to provide added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
Jim Riesenbach, Senior Vice President, AOL(R) Search and Directional In one direction. Contrast with omnidirectional. Media Group, said: "We're committed to providing AOL audiences with the very best in local search and directory products and we're pleased to bring the YellowPages.com advertiser content portfolio to our popular brands and services. YellowPages.com shares our strong consumer focus, and by leveraging their high-quality assets we can enrich the AOL Yellow Pages product that's available across the AOL Network and even better meet the needs of online consumers who want to find local resources." Local search is a growth opportunity for directory publishers and a key growth sector of broader Internet search services like the one that AOL offers and provides through its Yellow Pages product. The Kelsey Group estimates that 70 percent of U.S. households today use the Internet as an information source when shopping locally for products and services. Charles Stubbs, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of YellowPages.com, said: "This agreement is a significant milestone. YellowPages.com is all about bringing buyers and sellers together, and this relationship strengthens the YellowPages.com leadership position in local advertising. Additionally, we are proud to be associated with AOL and its strong brand. Our advertisers, with a single buy, will now be in front of millions of consumers through the fastest growing Internet Yellow Pages Distribution network in the industry." AOL Yellow Pages is a popular online yellow pages product that provides listings and information for more than 13 million businesses and points of interest throughout the country as well as content from AOL(R) CityGuide, the Web's number one local entertainment guide. YellowPages.com advertisers' listings will supplement AOL Yellow Pages content, giving AOL's audience of tens of millions of consumers' access to one of the most comprehensive yellow pages data available on the Internet to quickly find local information where they live, work and travel throughout the country. About America Online, Inc. America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Time Warner Inc. Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. About YellowPages.com YellowPages.com LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control is a joint venture operation of SBC Yellow Pages and BellSouth Advertising and Publishing Corporation. Formed in late 2004, the company currently operates three leading Internet Yellow Pages sites - SMARTpages.com, RealPages.com and YellowPages.com. The YellowPages.com distribution network will provide exposure to more than 70 million monthly consumer business searches. In late 2005, the three sites will merge to form a premier Internet Yellow Pages site at the URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. www.yellowpages.com. SMARTpages.com local advertising is sold by SBC Yellow Pages. RealPages.com local advertising is sold by BellSouth Advertising and Publishing Corporation. |
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