America Online and Trilegiant Corporation Announce New Marketing Agreements.Business Editors/Hi-Tech Writers NORWALK, Conn. & DULLES, Va.--(BUSINESS WIRE)--Aug. 24, 2001 Trilegiant Corporation and America Online See AOL. Extend, Expand Strategic Relationship to Market Membership Services, Offering AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Members Discounted Goods and Services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. Trilegiant Marketing Services To Market AOL Service Trilegiant Corporation and America Online, Inc., the world's leading interactive services company, today announced that the companies have renewed and extended their membership services relationship and entered into a new agreement under which Trilegiant Marketing Services will market the AOL service. Trilegiant Marketing Services, a subsidiary of Trilegiant Corporation, is a membership services company recently formed by the former management of Cendant Membership Services, Inc. and Cendant Incentives. Trilegiant Corporation and America Online will extend a marketing alliance begun in 1997 through Cendant Corporation, which highlighted each company's marketing strengths and valued consumer brands. Under the new agreement, users of several America Online brands can conveniently purchase a wide range of goods and services at discounts through Trilegiant Corporation's popular Shoppers Advantage, Travelers Advantage, AutoVantage, and PrivacyGuard membership services. In addition, the companies announced a separate agreement under which Trilegiant Marketing Services will market the AOL service through a number of distribution channels. Barry Schuler Barry Martin Schuler (born September 7, 1953 in Jersey City, New Jersey) is American Internet pioneer, perhaps best known for making the Internet easy to use consumers while working for America Online for seven years, and being the CEO for three years. , Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , America Online, said: "We've had a successful relationship since we began working with Cendant in 1997, and we're pleased to announce this new agreement with Trilegiant Corporation to enable the users of our brands to continue enjoying their popular membership services. We're also happy to expand our relationship to include Trilegiant Marketing Services becoming one of the partners who will join us in marketing the AOL service to reach potential new members." Trilegiant Corporation's President and CEO, Scott W. Bernstein said: "We're delighted to extend and expand this long-standing alliance with America Online. Working together, we can continue making Trilegiant Corporation's best-in-class member services in travel, shopping, auto, and credit protection available to users of America Online's brands. We're also excited by the opportunity to harness Trilegiant Marketing Services' strengths to market the AOL service. This new alliance shows our continued commitment to delivering real value in consumer products and services through the interactive medium." About America Online, Inc. America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner, Inc. (NYSE NYSE See: New York Stock Exchange : AOL). Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. About Trilegiant Corporation Trilegiant Corporation is a leader in the membership services and loyalty businesses, providing products and services that touch the lives of more than 100 million Americans. Trilegiant's membership business offers exceptional value, savings, convenience and protection to its customers through services such as Travelers Advantage, Shoppers Advantage, AutoVantage Gold, and PrivacyGuard. Trilegiant's loyalty business is the leading provider of full-service loyalty solutions to the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry and other industries where product differentiation Product Differentiation A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics. and customer retention are the primary focus. Trilegiant, which is based in Norwalk, Connecticut, is the successor to Cendant Membership Services, Inc. and Cendant Incentives. |
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