America Online and Time Warner Cable Join Forces to Provide Customized Broadband Offering.STAMFORD, Conn. & DULLES, Va. -- Time Warner Inc. (NYSE NYSE See: New York Stock Exchange :TWX (TeletypeWriter eXchange Service) A U.S. and Canadian dial-up communications service that became part of Telex. In 1971, the Bell System sold TWX to Western Union. TWX transmitted 5-bit Murray code or 7-bit ASCII code at up to 150 bps. See Telex. ): --New Offering Combines Special Edition of AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) Service with Road Runner road runner: see cuckoo. Road Runner thrives on outwitting Wile E. Coyote. [Comics: “Beep Beep the Road Runner” in Horn, 105] See : Cunning Road Runner High-Speed Connectivity --Companies to Market New Offering to Existing AOL Dial-Up and Road Runner Subscribers and Prospects across Time Warner Cable's Footprint --America Online to Expand Audience for Online Advertising, Search, Commerce and Premium Services Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. and America Online See AOL. , both subsidiaries of Time Warner Inc. (NYSE:TWX), today announced a new strategic agreement to develop and market a customized broadband offering with attractive pricing for their current AOL and Road Runner subscribers as well as prospects across the Time Warner Cable footprint. As part of this relationship, America Online will manage the advertising and search opportunities for both the new offering and the Road Runner portal. Don Logan, Chairman of Time Warner's Media & Communications Group, said: "This new agreement aligns the strategies of America Online and Time Warner Cable in the fast-expanding broadband sector, and it will enable each business to focus on its key areas of growth. Time Warner Cable should accelerate its acquisition of high-speed data subscribers, while AOL should enhance the lifetime value of its member base and maximize its revenues from online advertising, search, commerce and premium services." Jonathan F. Miller, America Online's Chairman and Chief Executive Officer, said: "By working closely with Time Warner Cable, we're making it easier for our customers to enjoy the best of the AOL service's premium content and features designed for broadband with a top-quality, high-speed connectivity service at an affordable price. This agreement provides another way for America Online to extend the subscriber lifetime of AOL dial-up members who want to move to broadband. This partnership will also make it easier to reach a new pool of broadband consumers and monetize an even bigger broadband audience through advertising, search, commerce and select premium services." Glenn Britt, Chairman and Chief Executive Officer of Time Warner Cable, said: "Growing our high-speed data business is a top strategic priority for Time Warner Cable. We are very pleased to have reached an agreement that gives both Time Warner Cable and America Online opportunities to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the migration of AOL dial-up members to broadband. This partnership will also improve the Road Runner experience by offering access to AOL's compelling broadband content, features and functionality." Under the agreement, the new broadband offering will consist of a special edition of the AOL client with its popular content and features optimized for broadband that is combined with Road Runner's high-speed connectivity and its content. This new offering will provide unlimited broadband access See broadband and wireless broadband. as well as 10 hours of dial-up connectivity monthly. Once installed by Time Warner Cable, the new offering's client will be available on the computer desktop and the AOL.com portal will be set as the default home page. America Online will also manage and sell advertising and search inventory for both the new offering and Road Runner.com. In addition, AOL will be able to provide commerce opportunities and premium services to the subscribers of the new offering and Road Runner. America Online and Time Warner Cable will work together to migrate existing AOL and Road Runner subscribers and prospects to the new offering as their lead broadband offer. America Online will market to its current narrowband members, while Time Warner Cable will target Road Runner subscribers. The two will coordinate their marketing efforts to sign up prospects. The new offering is expected to roll out across Time Warner Cable's footprint over the next several months. Pricing will vary according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. connectivity speed, and a number of price points will be tested in the initial rollout market; however, pricing will be set with the goal of driving share while maximizing profitability. Time Warner Cable will manage the subscription billing and customer care for its services and provide a share of the subscriber revenues to America Online. For its part, America Online will provide a share of its advertising, search, commerce and select premium services revenues to Time Warner Cable. The Road Runner service will continue to be available on a stand-alone basis to subscribers who elect not to take the new offering. To enhance the Road Runner subscriber experience, America Online will provide programming and functionality (on both a branded and white-label basis) - such as broadband content and enhanced communications features. Time Warner Cable customers who currently receive broadband service See broadband and broadband service provider. from an ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. provider other than Road Runner or AOL will not have their service affected. About America Online, Inc. America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Time Warner Inc. Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. About Time Warner Cable Time Warner Cable owns and manages cable systems serving 10.9 million subscribers in 27 states, which include some of the most technologically advanced, best-clustered cable systems in the country with more than 75% of the Company's customers in systems of 300,000 subscribers or more. Utilizing a fully upgraded advanced cable network and a steadfast commitment to providing consumers with choice, value, and world-class customer service, Time Warner Cable is an industry leader in delivering advanced products and services such as video on demand, high-definition television high-definition television (HDTV) Any system producing significantly greater picture resolution than that of the ordinary 525-line (625-line in Europe) television screen. Conventional television transmits signals in analog form. , high-speed data, wireless home networking, digital video recorders See DVR. and residential telephone service. Time Warner Cable is a subsidiary of Time Warner Inc. About Road Runner Road Runner, owned and operated by Time Warner Cable, is one of the nation's premier broadband service providers. Road Runner, offered since 1996, has received numerous customer service awards. It offers broadband Internet See broadband. connection at up to twice as fast as the standard DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary package and 100 times faster than dial-up service. About Time Warner Inc. Time Warner Inc. is a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing. Time Warner Cable and America Online will host a conference call at 10:15 am ET on Monday, January 31, 2005. Conference call dial-in numbers are below: In the United States: 888-414-8935 Outside the U.S.: +1-210-234-0023 Passcode: AOLTWC Replay Conference Call (available one hour after conclusion of live call) In the United States: 800-947-6515 Outside the U.S.: +1-402-220-4089 No password code is required for either of the replay numbers |
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