America Online and Time Inc. Launch AOL Food.Business Editors/High-Tech Writers DULLES, Va. & NEW YORK--(BUSINESS WIRE)--Nov. 10, 2003 AOL's Newest Life Management Service Offers Cooks a Food Resource with Exclusive Content from Time Inc. Magazines and Editors to Make Home Cooking Easy America Online See AOL. , Inc., the world's leading interactive service, and Time Inc., the world's leading magazine company, announce the launch of AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) Food, an exclusive and dynamic food area from industry experts that makes meal planning easy. Exclusive to AOL members, AOL's newest life management service blends premier cooking content from Time Inc. magazines with AOL's leading search, ratings and community features, making AOL Food an integral part of the AOL experience. In addition to the all-new AOL Food experience at AOL Keyword: Food, relevant food content and resources will be integrated throughout more than 12 popular areas and Channels of the service, including Health, Women, Living, Parenting, AOL(R) Search, interactive community features and more. AOL Food features advice and recipes from experts at leading Time Inc. magazines Real Simple, Cooking Light, Southern Living, Health, Sunset and Coastal Living, as well as Oxmoor House, Time Inc.'s largest cookbook (programming) cookbook - (From amateur electronics and radio) A book of small code segments that the reader can use to do various magic things in programs. One current example is the "PostScript Language Tutorial and Cookbook" by Adobe Systems, Inc (Addison-Wesley, ISBN publisher. In coming months, content from Food & Wine, In Style, Parenting and Essence will also be available. AOL Food includes: -- An extensive database of professionally-tested recipes. -- The ability to store, update, and customize favorite menus and recipes and add personal notes and ratings. -- An exclusive "Kitchen Assistant" that makes recommendations based on personal preferences and dietary needs. -- Menu ideas for dinner and special occasions. -- A powerful search tool allowing users to access the information they need. "AOL Food is a one-of-a-kind resource, just for AOL members, that seamlessly blends the best of AOL's functionality and interactive community features with Time Inc.'s content and editorial expertise," said Ted Leonsis, Vice Chairman and President of the AOL Core Service. "Together with Time Inc. we've created a prime example of next generation new media programming designed specifically to make our members' lives easier on an everyday level." "Time Inc. understands the consumer's desire to simplify one's life in this day and age," said Ann Moore, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Time Inc. "We proved that with the launch of Real Simple a few years ago. Now, by arming consumers with exclusive content from our wide array of trusted brands in an easy-to-access format, we're certain there will be tremendous response to AOL Food. Time Inc. is thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to collaborate with our corporate sibling sibling /sib·ling/ (sib´ling) any of two or more offspring of the same parents; a brother or sister. sib·ling n. on such a smart and innovative concept." "More than 60% of our members are women and they're telling us loud and clear - they love cooking, but need help planning easy-to-prepare meals," said Tina Sharkey, Senior Vice President for Life Management & Community, America Online, Inc. "AOL Food exemplifies our new Life Management programming approach to providing solutions for everyday living. We took a close look at what our members want - the things they need to get them through the day - and food was one of the most important touch points. Wherever you are on AOL, if you're interested in recipes, special features and down to earth cooking advice you can easily find it." "There are certain challenges that every home cook faces, such as 'What's for dinner tonight? What will I serve for the holidays? And how do I feed that finicky fin·ick·y adj. fin·ick·i·er, fin·ick·i·est Insisting capriciously on getting just what one wants; difficult to please; fastidious: a finicky eater. eater?" said Gail Horwood, Editor and Programming Director of Time Inc. Interactive. "AOL Food provides practical and easy solutions to these challenges with a service that offers a depth of recipe information that can be organized and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. for home cooks, no matter what their needs." The Ultimate in Cooking Made Easy AOL Food combines the best of Time Inc. content with AOL's expansive array of online features to make cooking fun, enjoyable and easy. AOL Food includes: Kitchen Assistant: The fully customizable tool makes meal recommendations based on personal preferences and dietary needs. It can be a single source for storing and organizing recipes - including one's own - and it can create menus and serve as an archive for menus. Members can customize food searches using any of 145 criteria, sorted by ingredients, courses, occasions, cuisine Cuisine (from French cuisine, "cooking; culinary art; kitchen"; ultimately from Latin coquere, "to cook") is a specific set of cooking traditions and practices, often associated with a specific culture. , conveniences, preparation method, dietary consideration or magazine/content source for special considerations. Recipe Ideas: This area offers seasonal cooking features and easy entertaining menu ideas. "Eat smart" provides tips on how to use healthful health·ful adj. 1. Conducive to good health; salutary. 2. Healthy. health ful·ness n. ingredients in tasty tast·y adj. tast·i·er, tast·i·est 1. Having a pleasing flavor; savory. 2. Having or showing good taste; tasteful. tast ways, while "Ask Kitchen Assistant" suggests creative recipes using everyday ingredients. Know How: This section features the Real Simple Kitchen, stocked with Adj. 1. stocked with - furnished with more than enough; "rivers well stocked with fish"; "a well-stocked store" stocked furnished, equipped - provided with whatever is necessary for a purpose (as furniture or equipment or authority); "a furnished apartment"; the magazine's trademark content about organizing, cleaning and equipping e·quip tr.v. e·quipped, e·quip·ping, e·quips 1. a. To supply with necessities such as tools or provisions. b. the kitchen, along with numerous quick cooking tips. Online content from Cooking Light gives step-by-step cooking techniques and Southern Living offers indispensable "Test Kitchen Secrets" such as "Recipe Rescues" (e.g. how to save an underdone pie). Food Talk: Home cooks also get the unique benefit of the largest and most engaged community online. AOL Food lets users rate and review recipes, share their successes, mishaps, tips and menus through instant messages, email and message boards, as well as sound off about food in weekly polls. In addition, for health-conscious cooks who entertain often, there's Cooking Light's Supper Clubs Noun 1. supper club - usually a small luxurious nightclub cabaret, night club, nightclub, nightspot, club - a spot that is open late at night and that provides entertainment (as singers or dancers) as well as dancing and food and drink; "don't expect a good meal at for members to share tips and menus. About America Online, Inc. America Online, Inc., is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Time Warner, Inc. Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. About Time Inc. Time Inc. is the world's leading magazine company, publishing approximately 130 regular-frequency titles with 300 million readers. Time Inc. is a wholly-owned subsidiary of Time Warner Inc., the world's leading media and entertainment company. |
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