America Online and This Old House Provide Home Enthusiasts with Building Blocks for National Home Improvement Month.Business Editors DULLES, Va.--(BUSINESS WIRE)--May 5, 2003 AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner Inc. (NYSE NYSE See: New York Stock Exchange : AOL): AOL Polls Reveals that 63% of Respondents Prefer to Do if Themselves When Something at Home Needs Repair The Outer Banks Outer Banks or the Banks, chain of sand barrier islands and peninsulas, c.175 mi (280 km), along the Atlantic coast of SE Va. and E N.C. of North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. Reign Supreme for Where to Build Dream Homes, Ranking Above Aspen, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Other Desirable Cities Spring has sprung and May is National Home Improvement Month, which means those with a flair for fixing, building and renovating are unlocking their sheds and getting ready to tool around. America Online See AOL. , Inc., the world's leading interactive services company, and This Old House(R), a multimedia lifestyle brand that both inspires and informs home enthusiasts, today revealed the results of a new, weekly poll on AOL measuring people's home improvement behaviors and attitudes. The poll is available at AOL Keyword: Home Poll and topics change weekly throughout May. In addition, at AOL Keyword: Weekend Projects, home improvement buffs looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. do-it-yourself projects this spring can find guidance from the esteemed This Old House brand on AOL's Home & Real Estate Channel and on CompuServe and Netscape in their respective House & Home and Home & Real Estate channels. AOL and This Old House offer easy and practical weekend improvement and maintenance projects; details and tips for projects seen on This Old House; an "ask the experts" area where members can ask the program's experts about tools, tips, and techniques; as well as a resource directory for finding products, supplies and services used for the program's various projects. Additionally, AOL's Home Maintenance Calendar makes it easier than ever to keep your home in tiptop shape by providing week-by-week suggestions on home improvement tasks like cleaning gutters, cleaning the fridge, changing the smoke alarm batteries and more. Within the past two weeks, more than 35,000 members have voted in the joint AOL and This Old House poll, and polls will continue weekly throughout the month. So far, the results include: When something at home needs repair: 63% say they fix it themselves 12% decide to call a pro 9% call their dad 8% put it off until the next day 7% beg a handy neighbor or friend to help 2% panic If you won the lottery today, where would you build your dream house? 28% prefer the beachside beach·side adj. Situated on or along a beach. : Outer Banks, NC 21% want a room with a view: Aspen, CO 13% like it hot: Miami, FL 10% want to be entertained: Los Angeles, CA 9% favor a temperate zone: Tucson, AZ 7% like bright lights, big city: New York, NY 7% would prefer down South: New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded , LA 5% dream of an urban oasis An urban oasis is a public open space, park, or plaza which is located in between buildings or formed by surrounding buildings in an urban setting. It can exist in any kind of culture. There are various sizes of urban oases. : Austin, TX When asked to describe their ideal home: 26% want lots of land and plenty of rooms to get lost in 23% dream of a light and airy home with a guest cottage 18% require room to grow with nice neighbors and good schools 14% prefer quiet and cozy See COSE. with just enough room 12% favor too big, too many rooms, too much land 8% will do with anything that fits in their budget and won't become a money pit Which indulgence would you love to have in your house? 67% swimming pool 20% a movie screening room 4% a wine cellar 4% a bowling alley 3% a tennis court 2% private putting green When asked to rate their home improvement skills: 48% consider themselves "intermediate," and can tackle most jobs around the house 21% are "beginners," and at least know the difference between a screwdriver screwdriver, n See instrument, screwdriver. and a wrench wrench or spanner Tool, usually operated by hand, for tightening bolts and nuts. A wrench basically consists of a lever with a notch at one or both ends for gripping the bolt or nut so that it can be twisted by a pull at right angles to the axes of the lever 18% say they're "experts," and seasoned do-it-yourselfers 10% are "professionals," and claim their work is as good as you'll see on TV 3% consider themselves "klutz's" and say they even have trouble changing a light bulb In regards to frequency of working on home improvement projects: 28% get the tools out several times per month 20% are motivated only once a month 17% only fix something when physically forced 14% are true weekend warriors and work on projects every weekend 11% get their hands dirty nearly every day 10% take on projects about once a year According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
For those people who choose to opt out of the home improvement arena and would rather swap their tool belt for the real estate classifieds, AOL also offers a direct link to the AOL Real Estate Center (AOL Keyword: Real Estate), featuring the largest aggregation of home listings from Homestore, Inc. The Real Estate Center offers information and tips for buying, selling, or renting a home, as well as information on local neighborhoods, schools, crime reports, and cost of living. In addition, AOL's Personal Finance Channel offers a comprehensive and functional "Spring Homebuying Guide" to help homebuyers navigate the maze of overwhelming financial matters. Available through the AOL Real Estate Center or AOL Keyword: Spring Homebuying Guide, the area features tips and tricks of the trade for experienced homebuyers and first-time buyers such as Ten Steps to Homeownership and 7 Tips for Finding the Right Broker, information on credit reports and why they're important, and smart financial tools for determining budget and mortgages. "This Old House is an institution as venerable as the homes that grace the show, and through our partnership, AOL is able to offer our members credible, comprehensive, and easily accessible information on a wide array of home improvement projects from the country's leading experts," said Tina Sharkey, Senior Vice President, Life Management and Community for America Online. "We were excited to learn how many of our members really take pride in completing home improvement projects, and we will continue to strive to offer them the best, relevant, useful programming in an effort to continue to build their skills." About This Old House This Old House, the No. 1 home enthusiast brand, reaches more than 45 million adults every month(aa). Its flagship television series, This Old House, is the highest-rated and most awarded home improvement series in television history and continues to be the leading authority on home improvement and renovation. Its second series, Ask This Old House, was recently nominated for three Emmy Awards in its first year. This Old House magazine reaches six million readers a month and http://www.thisoldhouse.com/, an information-driven Web site, offers unmatched expertise and practical advice. This Old House Ventures, Inc. is an affiliate of Time4 Media(R) and an indirect subsidiary of Time Inc., which is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner Inc. About America Online, Inc. America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL). Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. (a) Source: Jupiter Internet Shopping Model, 11/02 (US only) (aa) Source: MRI 1. (application) MRI - Magnetic Resonance Imaging. 2. MRI - Measurement Requirements and Interface. Fall 2002, Nielsen Media Research, NetGenesis 2002 |
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