America Online and Six Flags Launch National Strategic Marketing and Promotional Alliance.Business Editors/Hi-Tech Writers DULLES, Va./NEW YORK--(BUSINESS WIRE)--June 29, 2000 America Online See AOL. To Have Presence Throughout Six Flags For the national flags of Texas, see . Six Flags (NYSE: SIX) is the world's largest chain of amusement parks and theme parks and is headquartered in New York City. There are 20 such parks run by Six Flags. Theme Parks Six Flags To Make Special Offers to AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Members -- Tickets Giveaways, Discounts Planned Six Flags to Be Prominently Promoted Across Several AOL Brands America Online, Inc. (NYSE NYSE See: New York Stock Exchange : AOL), the world's leading interactive services company, and Six Flags, Inc., formerly Premier Parks, (NYSE: PKS PKS Penalty Kicks Saved (soccer; goalie save) PKS Partai Keadilan Sejahtera (Indonesia) PKS Phi Kappa Sigma (international male fraternity) PKS Pallister-Killian Syndrome ), the world's largest regional theme park company, today announced a strategic alliance under which America Online will be promoted through Six Flags theme parks, advertising and other offline channels; the companies will offer new benefits to AOL members, including ticket giveaways and discounts; and Six Flags' Web site will be prominently promoted across several AOL brands. Under the agreement, Six Flags will promote America Online across its offline marketing channels, including park guidebooks, AOL sponsorship of certain rides and attractions, and promotion of America Online Keyword: Six Flags, in Six Flags' television advertising. Six Flags will also distribute AOL software as its exclusive online service offering in theme parks across the US. Together, Six Flags and America Online will hold a large ticket giveaway promotion for AOL members, commencing this summer, and Six Flags will develop family savings offerings for AOL members. In addition, the Six Flags Web site, www.sixflags.com, will be prominently promoted across several America Online, Inc. brands, including AOL, CompuServe, Digital City, and Six Flags will be integrated into AOL Moviefone's Summer Movie Fun Park as its official theme park sponsor. Through these promotions, the more than 25 million AOL and CompuServe members and the tens of millions of additional users of AOL's Web-based brands will be able to quickly and easily access information about Six Flags' rides and attractions, directions to parks, information about vacations, and much more. Bob Pittman, President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , America Online, Inc. said, "Six Flags has been a great marketing partner of ours in the past, and this new agreement will bring even more benefits to our similar audiences. Like AOL, Six Flags believes in providing families with a fun, community experience--that's why their parks are so popular." "The powerful combination of the AOL and Six Flags brands offers significant mutual benefits," said Kieran Burke, Chairman and Chief Executive Officer of Six Flags, Inc. "Promoting Six Flags across AOL's brands can drive attendance and revenues at our parks. More and more, our customers are looking online before coming to visit our parks and we couldn't ask for a better partner in promoting Six Flags online than AOL. We look forward to working with AOL to make this a very successful alliance." About America Online, Inc. Founded in 1985, America Online, Inc., based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: America Online, with more than 23 million members, and CompuServe, with more than 2.7 million members, the company's two worldwide Internet services; several leading Internet brands including ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , AOL Instant Messenger See AIM. and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web. and Communicator browsers; AOL Moviefone, the nation's No. 1 movie listing guide and ticketing service; and Spinner.com and NullSoft's Winamp, leaders in Internet music. Through its strategic alliance with Sun Microsystems, the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy. About Six Flags, Inc. Six Flags is the world's largest regional theme park company with a total of 36 parks in the United States, Europe and Latin America. Six Flags parks serve 17 of the 25 largest metropolitan areas in the United States. The parks annually host more than 45 million guests worldwide. Six Flags is a publicly held corporation with corporate offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Oklahoma City. The Company's stock trades on the NYSE under the symbol: PKS. |
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