America Online and Sesame Street Launch Music Works.Business Editors DULLES Va. & NEW YORK--(BUSINESS WIRE)--Nov. 8, 2001 AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. and Sesame Street Sesame Street is an American educational children's television series for preschoolers and is a pioneer of the contemporary educational television standard, combining both education and entertainment. .com to Distribute Free Educational Music Works Toolkit and Video That Provide Materials to Help Children Explore, Create and Grow With Music Exclusive AOL Webcast of Live Muppet Musical Performance Featuring Elmo, Big Bird and The Gang on November 12 at 6PM/ET America Online, Inc., the world's leading interactive service company, and Sesame Workshop, a nonprofit educational organization best known as the creators of "Sesame Street," announced today that they are joining together for the launch of "Music Works," a public service initiative that encourages children to explore, create and grow with music. America Online and Sesame Street.com will work together to deliver quality music programming to young children through a special interactive content area supporting the larger "Music Works" campaign. This programming will also include the distribution of a free educational kit and video and the first-ever Webcast of a live Muppet concert. The Muppet concert will be Webcast exclusively on AOL through the Kids Only, Jr. Channel on Monday, November 12 at 6:00 p.m. (ET) from Madison Square Garden Current arenas in the National Hockey League Western Conference Eastern Conference in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The concert will showcase everyone's most beloved cast of furry entertainers, including Bob McGrath and his friends Big Bird, Elmo, Telly and Rosita performing several classic Sesame Street songs. By logging on to AOL Keyword: KO Jr., children everywhere may take part in this very special online event along with their families and friends and join in on their favorites such as Sing After Me, What Makes Music and Sing, Sing a Song. The "Music Works" campaign, sponsored by NAMM NAMM International Music Products Association NAMM National Association of Music Merchants NAMM National Association of Music Manufacturers NAMM National Association of Mirror Manufacturers , MENC MENC National Association for Music Education (formerly Music Educators National Conference) MENC Music Educators National Conference MENC Mensa of Eastern North Carolina (Local Group #275 of American Mensa, Ltd. and the Chevron Texaco Foundation, is based on mounting research that positively links early engagement in active music making with a child's capacity to learn and grow. AOL will host a specially created "Music Works" content area on Kids Only, Jr. (AOL Keyword: KO Jr.), which will feature links to the official "Music Works" site, games, a link to the video archive of the Muppet concert and a link to receive a free educational "Music Works" toolkit and video. The free toolkit, designed for parents, teachers and caregivers alike, provides the resources and tools to help instill in·still v. To pour in drop by drop. in  stil·la tion n. an early love of music in children. "America Online is proud to be working again with such a prestigious and valuable partner" said Katherine Borsecnik, President of America Online's Brand Management & Programming. "We are delighted to provide online support for Sesame Street's 'Music Works' and look forward to providing innovative offerings and programs like the muppet concert for our youngest members and their parents in the near future." "We couldn't have asked for a stronger online partner to get this message across than America Online's Kids Only Jr. area," said Paul Marcum, VP and General Manager, Interactive Media Group. "It's a perfect fit. The ability to allow children across the country to interact with their favorite Muppets will be a delight and access to AOL's members will be invaluable exposure for the 'Music Works' mission." About Sesame Workshop Sesame Workshop is a not-for-profit educational organization that stands alone in its ability to creatively help meet major educational and developmental needs that affect children around the world. For over 30 years, the Workshop has created innovative and engaging media to help all children reach their highest potential. The organization grounds its work in research to understand how multi-media platforms help children learn, develop and grow. Best known as the creators of Sesame Street, Dragon Tales and Sagwa, the Chinese Siamese Cat Siamese cat: see cat. Siamese cat Breed of slender, short-haired domestic cat that originated in Thailand (Siam). The Siamese has a pale fawn or gray body with dark points on the ears, face, legs, and tail. airing on PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, , the Workshop continues to break new ground with Noggin nog·gin n. 1. A small mug or cup. 2. A unit of liquid measure equal to one quarter of a pint. 3. Slang The human head. [Origin unknown. , the only 24-hour kids' thinking channel. Find the Workshop online at www.sesameworkshop.org. About America Online, Inc. America Online, Inc., is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. Editor's note: photos from the launch event will be placed on the wire Monday evening. |
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