America Online and Ronning Lipset Radio Sign Agreement to Bring Online Radio Advertising to Mainstream.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--March 22, 2004 Audio Ad Spots to be Available on the #1 AOL Radio AOL Radio featuring XM is an online radio service offering original programming and select XM Satellite Radio channels by AOL. AOL Radio is considered to be the largest and most successful internet radio network, and one of the most popular features of AOL. @ Network Reaching Coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. At Work Audience of Millions Each Week Moving online radio into the future, America Online See AOL. , Inc., the world's leading interactive services company, and Ronning Lipset Radio, an advertising representation company poised to transform the growing online radio industry, today announced an agreement that will bring the medium to the attention of traditional advertising buyers. Ronning Lipset Radio will represent AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. in the sales of audio ad spots on the Radio@Netscape and narrowband Radio@AOL services*. The services are part of the AOL Radio@ Network, which reaches an audience of nearly 4.5 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. a month and whose individual listeners average approximately 5 hours of listening (TSL TSL Texas State Library TSL Transport Layer Security TSL Techsideline.com (website) TSL Teen Second Life (website) TSL The Svedberg Laboratory (Uppsala, Sweden) ) each week according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Arbitron. "The growth of internet radio Listening to audio broadcasts via the Internet. There are more than 4,000 broadcasts available on the Internet that can be streamed and played by a software media player in the computer or in a stand-alone Internet radio with the software built in. in the past year has been explosive, it is quickly becoming the soundtrack to our members online experience," states Evan Harrison, vice president and general manager of AOL Music, who oversees the AOL Radio@ Network. "Ronning Lipset is poised to help advertisers extend their reach across a vast network, and kick-start what is sure to be a blossoming audio advertising business." "Timing has never been better to bring traditional advertisers to the online radio table," states Eric Ronning, principal of Ronning Lipset Radio and who has directed advertising sales efforts at Clear Channel Radio Sales/Interep and Yahoo! "Online radio now replicates traditional radio in terms of time spent listening Time spent listening (TSL) is one of the measurements surveyed by Arbitron in determining ratings for radio stations in the U.S.. The TSL is the amount of time the average listener surveyed spent listening to each radio station at one time, before changing the station or . But since this medium exists on the Internet, the audience has easy access to search, shop, share and anything else they regularly do online. The AOL Radio@ Network, with its top-notch programming, is attracting the largest percentage of this savvy, active audience and represents a huge opportunity for brand marketers and advertisers of all kinds." "Selling the biggest brands in Internet radio as a network makes good business sense, " says Bill Rose, general manager and vice president, Arbitron Internet Broadcast Services, Arbitron Inc. "Anything that makes it easier for advertisers to plan and buy will help advance the entire medium." With listenership lis·ten·er·ship n. The people who listen to a radio program or station. increasing fivefold fivefold Adjective 1. having five times as many or as much 2. composed of five parts Adverb by five times as many or as much Adj. 1. in five years, online radio currently reaches an audience of over 16 million listeners each week, most of whom are affluent consumers making more than $50,000 a year, according to Arbitron. As the leading Ineternet radio network, the AOL Radio@ Network's audience is at peek tune in between 11:00am and 4:00pm, demonstrating a highly sought-after at-work audience. Together with other Ronning Lipset Radio clients, AOL Radio@ Network will build upon the tremendous growth of the online radio medium, and showcase for advertisers the unique strengths online radio features over terrestrial through better reporting methods and a high concentration of more affluent consumers. The AOL Radio@ Network, which includes Radio@AOL, Radio@AOL for Broadband, and Radio@Netscape, is the leading Internet Broadcaster according to Arbitron Internet Broadcast Ratings. The network is designed to transform the conventional radio experience. These interactive services offer convenient 24/7 access to a vast selection of original and third party programming, contextual information and integrated commerce. The AOL Radio@ Network currently features 200 best of breed stations spanning music, news, sports, entertainment and seasonal stations, plus several Infinity Broadcast stations. Proprietary programming such as the popular Sessions@AOL in-studio performance series, and AOL's Broadband Rocks weekly concert series, can also be found throughout the network. *The Radio@AOL for Broadband service will remain audio ad free as a benefit for AOL for Broadband subscribers. About Ronning Lipset Radio Ronning Lipset Radio was formed specifically to help traditional advertisers find and reach the highly qualified and consistently growing number of listeners to online radio. A key element of the company's mission is to "normalize normalize to convert a set of data by, for example, converting them to logarithms or reciprocals so that their previous non-normal distribution is converted to a normal one. " the use of online radio broadcasters in the traditional mix of media by way of Arbitron ratings data. With affiliates AOL's Radio@ Network and Yahoo! LAUNCHcast, the company is able to showcase an engaged online radio audience whose size is viable in the traditional marketplace. The principals have spent a significant amount of time in the sale and marketing of traditional radio and, later, the online space, which allows them to have a complete understanding of how radio and online marketing come together to meet a marketer's objectives. About America Online, Inc. America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. |
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