America Online and Pepsi Team Up to Launch the 'Pepsi Backstage Sweepstakes' for Britney Spears' Summer Concert Tour.Business/Technology Editors PURCHASE, N.Y. and DULLES, Va.--(BUSINESS WIRE)--March 25, 2002 Britney Fans Have Chance to Win Tickets to See Britney in Concert! Favorite consumer brands, America Online See AOL. and Pepsi-Cola, today announced a marketing agreement to create the "Pepsi Backstage Sweepstakes" to bring fans a chance to win tickets to Britney Spears' upcoming summer concert tour. As part of the agreement, America Online also will offer custom programming featuring a host of Britney Spears online offerings including backstage footage, Britney's Pepsi commercials, photos, tour information and more. The "Pepsi Backstage Sweepstakes" will kick off April 1 at AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Keyword: Pepsi Backstage. One grand-prize winner will receive a package that includes four tickets to see Britney's July 6 performance at the Meadowlands, as well as air transportation, accommodations for four days and three nights in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and $700 spending money. Seventeen winners will receive four free tickets to the Britney Spears concert nearest their hometown and $200 spending money. Hundreds more winners will receive tickets to Britney concerts in their area through Pepsi's upcoming in-store sweepstakes, "Britney Concert Caps." The Pepsi Backstage Sweepstakes marks the continuation of a successful marketing relationship between America Online and Britney Spears, through which AOL offers members and Web music fans a wide range of opportunities to interact with the star and her music. In addition to custom programming packages such as the "Pepsi Backstage Sweepstakes," AOL Music provides fans with ongoing exclusive access to Britney's music and videos, contests, concert tickets, exclusive photos, behind the scenes videos, tour diaries, a Winamp skin, and more across the AOL service and America Online's Web properties, including Britney's online home at AOL Keyword: Britney and www.britney.com. "America Online is pleased to team up with Pepsi for the 'Pepsi Backstage Sweepstakes'," said Robert Friedman, President of Interactive Marketing of America Online. "This marks another great way we can work with Britney and marketing partners like Pepsi to create great promotions and exciting opportunities that our members love. America Online is uniquely positioned to create tailored marketing packages such as these for our partners, while offering exclusive benefits to our members - including the chance to attend one of the biggest concert tours of the summer." "We're always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. creative ways to bring Britney to our consumers and enhance their experience with our brand," said John Vail, Director, Digital Media and Marketing, Pepsi-Cola North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . "Through our in-store promotion and the 'Pepsi Backstage Sweepstakes' on AOL, hundreds of consumers will have the opportunity to see Britney perform live this summer who otherwise may not have had that opportunity." No purchase or AOL membership required. For Official Rules, go to AOL Keyword: Pepsi Backstage or on the Web at http://jump.iq.com/jump14/pepsi/index.html. About Pepsi-Cola Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage division of PepsiCo, Inc. (www.pepsico.com) in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. Its U.S. brands include Pepsi, Diet Pepsi Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar. Its current formula in the United States contains only the artificial sweetener aspartame, but the current Canadian formulation contains both aspartame (124mg/355ml) and , Pepsi ONE, Pepsi Twist, Wild Cherry wild cherry, n Latin names: Prunus virginiana, Prunus serotina; part used: bark; uses: coughs, colds, respiratory ailments, diarrhea, astringent, bronchial sedative, possible anticancer agent; precautions: pregnancy, lactation, children; may Pepsi, Mountain Dew, Mountain Dew Code Red, Mug, Sierra Mist, Slice, Aquafina, SoBe, Dole single-serve juices and FruitWorks. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. About America Online America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner, Inc.(NYSE NYSE See: New York Stock Exchange :AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. |
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