America Online and Masterfoods USA Partner in Groundbreaking Promotional Program; Series of Online 'Firsts' Support M&M'S 'Great Color Quest' Promotion.Business Editors/High-Tech Writers DULLES, Va. and HACKETTSTOWN, N.J.--(BUSINESS WIRE)--Jan. 14, 2004 America Online See AOL. , Inc., the world's leading interactive services company, and Masterfoods USA, a Division of Mars, Incorporated Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2006. Headquartered in McLean, Virginia, USA, the company is entirely owned by the Mars family, making it one of the largest privately owned U.S. today announced a breakthrough partnership designed to integrate elements of the "Great Color Quest" promotion, enabling consumers to be virtual participants in the nationwide hunt to return color to M&M'S(R). The partnership and associated activities feature a series of "firsts" for both America Online, Inc. and Masterfoods USA: the first-ever host-initiated rich media Welcome Screen experience featuring a major brand advertiser and the first coordinated multi-screen takeover effort, simultaneously running to coincide with the Great Color Quest promotion. Continuing through mid-March, the deal supports special promotions available across AOL's Channel Main screens and integrates elements of the offline initiatives - specifically announcing the discovery of the six winning bags of colored M&M'S(R). Additionally, the custom designed rich media "spectacular" units will run on the AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Welcome Screen and selected AOL Channel Main Screens in support of the new M&M'S(R) advertising campaign. Interactive, rich-media initiatives -- specially designed through collaboration between America Online and M&M'S(R) -- will educate consumers about and sustain the awareness for the "Great Color Quest" promotion, and invite AOL Members to participate in a virtual 'Color Quest' on AOL for chances to win additional daily instant win and weekly Grand Prize sweepstakes drawings. The online promotions, which begin January 14 and conclude March 11, will also be available at www.mmsgreatcolorquest.com or through AOL Keyword: Color Quest. "We are very pleased to support the M&M'S(R) Brand in its efforts to build consumer awareness through the online medium," said Ted Leonsis, Vice Chairman and President of the AOL Core Service. "The 'Great Color Quest' national promotion is already generating a lot of excitement, and our online promotions can bring together the existing offline marketing elements while leveraging AOL's interactivity and extensive community to drive even deeper consumer involvement and participation." "This strategic partnership allows us to build upon AOL's marketplace dominance, and leverages the online medium as a means to furthering our consumer relationships," said Janis Smith-Gomez, Masterfoods USA Vice President of Marketing. "We seek partnerships that allow us to underscore our leadership position and enhance cutting-edge marketing opportunities." The "Great Color Quest" campaign will also be supported with national television, radio and print advertising. A multitude of colorful prizes are available both offline and online. No purchase is necessary. Go to www.mms.com, www.mmsgreatcolorquest.com or AOL Keyword: Color Quest for Verb 1. quest for - go in search of or hunt for; "pursue a hobby" quest after, go after, pursue look for, search, seek - try to locate or discover, or try to establish the existence of; "The police are searching for clues"; "They are searching for the Official Rules and details. About Masterfoods USA Masterfoods USA, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and petcare segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world's favorite brands including M&M'S(R) Brand, SNICKERS
Snickers is a sweet bar made by Mars, Incorporated. (R) Brand, UNCLE BEN'S
Uncle Ben’s is a brand name for parboiled (“converted”) rice and related food products. Owned by Mars, Inc. in the U.S. (R) Brand, PEDIGREE(R) Brand Food For Dogs, WHISKAS(R) Brand Food For Cats. About America Online, Inc. America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Time Warner Inc. (NYSE NYSE See: New York Stock Exchange :TWX (TeletypeWriter eXchange Service) A U.S. and Canadian dial-up communications service that became part of Telex. In 1971, the Bell System sold TWX to Western Union. TWX transmitted 5-bit Murray code or 7-bit ASCII code at up to 150 bps. See Telex. ). Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion