America Online and Infinity Broadcasting Form Marketing Alliance.Business Editors/High-Tech Writers NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & DULLES, Va.--(BUSINESS WIRE)--April 1, 2003 America Online See AOL. , Inc., the world's leading interactive services company, and Infinity Broadcasting, one of the largest radio broadcasting The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , today announced that they have reached an agreement for a unique marketing alliance. Infinity Broadcasting, with 183 stations, reaches 73 million weekly listeners on stations in top 50 markets including WFAN WFAN Women, Food and Agriculture Network (Atlantic, Iowa) in New York, WXRT in Chicago and KROQ in Los Angeles. America Online will provide AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. for Broadband service to broadcasting facilities at Infinity's stations across the country. As AOL's interactive content partner, Infinity stations will have access to real-time updates directly from AOL for Broadband to entertain and inform their listeners. Also as part of the deal, at least five nationally-known Infinity stations will be streamed over the AOL Radio@ Network, the Internet's leading online radio service. The AOL Radio@ Network, which includes Radio@AOL, currently offers more than 200 best of breed music, news, sports, entertainment and seasonal stations including features from today's hottest stars and most respected names in broadcasting. This unique partnership is part of America Online's first-ever major marketing campaign for its broadband service. Other elements of the multi-faceted campaign include a series of irreverent television ads that debuted during the recent Academy Awards(R) ceremony telecast, and a 50-city Mobile Marketing Tour. The AOL for Broadband service offers the Internet's best selection of multimedia content -- a wealth of exclusive, original and brand name video programming, including news, entertainment, education and sports - all available on-demand with enhancements made for high-speed consumers. All of this content and more is seamlessly integrated with AOL's hallmark easy-to-use features such as AOL Mail, Instant Messenger(TM) and the Buddy List(R) feature plus the best safety and security features in the industry, including AOL Parental Controls. Joe Redling, AOL's Chief Marketing Officer, said: "This is an exciting partnership for us. First, AOL for Broadband will be advertised on radio stations nationwide as part of this arrangement. At the same time, Radio@AOL will increase its breadth by including a number of the most popular Infinity stations. Finally, as an extension of our relationship, we're happy to make AOL for Broadband's broad range of exclusive and premium content in music, sports entertainment and news available to Infinity's on-air talent to share with their tens of millions of daily listeners." David Goodman, Infinity's Executive Vice President of Marketing, said: "AOL's significant commitment to Infinity demonstrates the tremendous power of our stations' word-of-mouth reach in major markets across the country. We have formed a win-win alliance that is not only a great media partnership, but a great promotional and programming partnership as well. And for the first time, as a result of AOL for Broadband, Infinity stations will have access to a whole new world of instantaneous content at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. ." About AOL for Broadband AOL for Broadband is the best source for entertainment and information on the Internet, with programming and features that are exclusive only to AOL for Broadband members. Available nationwide, consumers can simply add the AOL for Broadband service to any high-speed DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary or cable Internet connection if they have existing access through their local phone, cable TV or Internet provider. AOL also offers a complete, all-in-one bundled package of AOL for Broadband features, content and broadband connectivity. For additional information about AOL for Broadband, members can visit AOL Keyword: Broadband where they can learn about broadband and place an order. Or call 1-800-574-1779 or visit www.aolbroadband.com. About America Online, Inc. America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner Inc. (NYSE NYSE See: New York Stock Exchange : AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. About Infinity Broadcasting Corporation Infinity Broadcasting Corporation ("Infinity") is one of the largest radio broadcasting companies in the United States. The company, headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , owns 183 radio stations, reaching 73 million listeners weekly, located in 22 states in the nation's top 50 markets. Infinity's geographically wide-ranging stations serve diverse target demographics through a broad range of programming formats, such as rock, oldies Oldies is a generic term commonly used to describe a radio format that usually concentrates on Top 40 music from the '50s, '60s and '70s. Oldies are typically from R&B, pop and rock music genres. , news/talk, adult contemporary, sports/talk, and country. |
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