America Online and GoTo Announce Strategic Alliance.Business Editors/High-Tech Writers PASADENA, Calif.--(BUSINESS WIRE)--Sept. 5, 2000 Agreement Provides GoTo's Pay-Per-Performance Listings on Search Results Pages of AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , AOL.COM, and Netscape America Online See AOL. , Inc. (NYSE NYSE See: New York Stock Exchange :AOL), the world's leading interactive services company, and GoTo.com, Inc. (Nasdaq:GOTO), a leading provider of search, comparison shopping and auction search services to Web sites across the Internet, today announced a multi-year, $50 million agreement under which America Online, Inc. will distribute GoTo's Pay-For-Performance listings on the search results pages of AOL, AOL.COM and Netscape Netcenter. The agreement significantly expands upon separate agreements between GoTo and two other America Online, Inc. brands, Netscape and CompuServe. Under the new agreement, GoTo will provide AOL's more than 23 million members and the millions of additional visitors to AOL.COM and Netscape Netcenter its new online premium listing service, GoTo Premium Listings, on the search results pages of AOL, AOL.COM and Netscape. GoTo Premium Listings includes only certain Pay-For-Performance listings submitted by GoTo's growing base of 29,000 advertisers and will be the exclusive Pay-For-Performance product in the search areas of these America Online, Inc. brands. Separately, GoTo's complete search solution, GoTo Search, will continue its rotation on Netscape's NetSearch page, through an earlier agreement that allows Netscape users to select a preferred search provider. GoTo Search's unique Pay-For-Performance model provides a cost-efficient offering to its partners, a high return on investment for its advertisers, and an enhanced set of results for consumers. "We are pleased to expand our relationship with GoTo to include AOL and AOL.COM, and also to extend Netscape's successful agreement with GoTo," said Barry Schuler Barry Martin Schuler (born September 7, 1953 in Jersey City, New Jersey) is American Internet pioneer, perhaps best known for making the Internet easy to use consumers while working for America Online for seven years, and being the CEO for three years. , President of AOL Interactive Services. "This latest agreement adds a great new product offering to our core suite of services. GoTo provides a cost-effective way to market and advertise on the Internet, and is the clear market leader in leveraging a Pay-For-Performance model to deliver high quality listings to users." "We are delighted to announce this agreement with AOL and to have the opportunity to offer our highly targeted listings to AOL's millions of members," said Ted Meisel, Chief Executive Officer of GoTo. "The deal makes GoTo's partner network the Internet's largest Pay-For-Performance network and we estimate that GoTo will now reach 60 million unique users, which we believe represents more than 75% of the total Internet audience. We believe our advertisers will benefit from the quality and volume of the traffic from AOL's members. Not only is this our largest affiliate deal to date, this agreement is important because it provides GoTo with the opportunity to generate significant financial upside Upside The potential dollar amount by which the market or a stock could rise. Notes: This is basically an educated guess on how high a stock could go in the near future. See also: Bull, Downside ." About America Online, Inc. Founded in 1985, America Online, Inc., based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 23 million members, and CompuServe, with more than 2.8 million members; several leading Internet brands including ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , AOL Instant Messenger See AIM. and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web. and Communicator browsers; MapQuest.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , the leader in providing online, voice and wireless mapping, directions and destination information solutions to businesses and consumers; AOL Moviefone, the nation's #1 movie listing guide and ticketing service; and Spinner.com and NullSoft's Winamp, leaders in Internet music. Through its strategic alliance with Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy. About GoTo GoTo (Nasdaq:GOTO) makes introductions between the customers of its Web site partners and the Internet's high quality businesses, products and services. GoTo provides a set of e-commerce services to Web site partners, such as Web site search, comparison shopping, and auction search. In addition to consumer-focused offerings, GoTo offers directory search and auction services for business portals. GoTo reaches an estimated 24 million unique users through its tens of thousands of affiliate partners, which include EarthLink/MindSpring, Microsoft, Netscape and Go2Net, and now America Online. GoTo has relationships with approximately 29,000 active, paying advertisers, who place their product, service and information offerings through each of GoTo's services. During the second quarter of 2000, GoTo completed approximately 93 million paid introductions, each of which represents the successful match of a user need with an advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase offering. GoTo is headquartered in Pasadena, California Pasadena is a city in Los Angeles County, California, United States. As of the 2000 census, the city population was 133,936 and the 160th largest city in the United States. The California Finance Department estimates the Pasadena population to be 146,166 in 2005. and a showcase site of its services can be found online at www.GoTo.com. GoTo will be holding an investor conference call to discuss the contents of this release at 12:00pm, EDT EDT abbr. Eastern Daylight Time EDT Eastern Daylight Time EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York EDT today. Investors will have the opportunity to listen to the conference call over the Internet through Vcall at http://www.vcall.com. To listen to the live call, please go to the Web site at least fifteen minutes early to register, download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. , and install any necessary audio software. For those who cannot listen to the live broadcast, a replay will be available shortly after the call at http://www.vcall.com. Certain statements, including, without limitation, statements related to financial and operating performance and agreements with distribution affiliates in this news release constitute "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. ." These forward-looking statements are inherently uncertain. Actual results may differ materially from these forward-looking statements due to risks such as: the risk that the transaction will not yield economic benefits to GoTo in excess of guaranteed payment obligations to AOL. For a discussion of some of the other risk factors that could affect GoTo's future results, see the discussion of "Risks That Could Affect Our Financial Condition and Results of Operations" in GoTo's June 30, 2000 10-Q filing with the Securities and Exchange Commission. Note to Editors: GoTo.com, Pay-For-Performance and GoTo are all trademarks of GoTo.com, Inc. |
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