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America Online and Digital Chef Sign Two-year, Multi-million Dollar Agreement Making Digital Chef Premier Gourmet Food and Kitchenware Partner On AOL.


DULLES, Va. and NAPA VALLEY Napa Valley, Calif.: see under Napa.

Napa Valley

greatest wine-producing region of the United States. [Am. Hist.: NCE, 2990]

See : Wine
, Calif.--(BUSINESS WIRE)-- Oct. 6, 1998--

Digital Chef to Offer Recipes, Gourmet Food, and Kitchenware

and Direct Interaction with Internationally

Renowned Chefs on AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Live

Industry Analysts Project Online Food and Beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  Sales

to Grow More than Four-Fold in the Next Three Years

America Online See AOL.  (AOL), the world's leading interactive service, and Digital Chef, a comprehensive online source for gourmet food and kitchenware, today announced an agreement making Digital Chef the premier shopping partner for gourmet food and kitchenware on the AOL service.

Beginning in October, Digital Chef's selection of gourmet food and kitchenware will be available to AOL's more than 13 million members through prominent placement in the Gourmet & Grocery and Home, Kitchen & Garden categories of AOL's Shopping Channel Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts.

Home shopping pioneers:
  • Bob Circosta
  • Barry Diller
  • Bud Paxson
  • Joseph Segel
.

Additionally, Digital Chef will be featured on the AOL service in such popular areas as the Food Channel, the Influence Channel, People Connection and Digital City, the nation's #1 local content network and community guide.

Through its affiliation with the Culinary Institute of America (CIA CIA: see Central Intelligence Agency.


(1) (Confidentiality Integrity Authentication) The three important concerns with regards to information security. Encryption is used to provide confidentiality (privacy, secrecy).
), Digital Chef will also offer AOL members the ability to interact live online with some of the world's most prominent chefs through a series of online interviews and tutorials in AOL LIVE. AOL members will also be able to access Digital Chef at Keyword: Digital Chef.

Under the two-year agreement, AOL will receive guaranteed minimum payments totaling $7.5 million over the term of the agreement, and is also eligible to receive a share of revenues generated through the Digital Chef site once certain thresholds specified in the agreement have been met. In addition, AOL will receive warrants in Digital Chef.

Digital Chef is a comprehensive source for gourmet food and kitchenware. It offers nearly 6,000 gourmet food and kitchenware items, including professional cookware and brand name products like Kitchenaid and Cuisinart, a great selection of gourmet food from everyday pastas, sauces and spices to hard-to-find specialty foods, as well as a selection of more than 800 California wines.

A joint venture with The Culinary Institute of America, the nations leading center for culinary education, Digital Chef is an online authority on cooking and provides thousands of recipes from the CIA, cooking instruction from some of the world's best-known chefs, and recommendations on the best foods, wines, kitchenware, and kitchen tools for every occasion.

"For millions of AOL members, ranging from accomplished chefs to those just looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 interesting new meal ideas, Digital Chef will be a tremendous resource," said Barry Schuler Barry Martin Schuler (born September 7, 1953 in Jersey City, New Jersey) is American Internet pioneer, perhaps best known for making the Internet easy to use consumers while working for America Online for seven years, and being the CEO for three years. , President, AOL Interactive Services. "More and more, our members are incorporating AOL into their everyday lives, so providing them with great new recipes, gourmet food and kitchenware shopping online and top-notch cooking instruction should be not only interesting and informative, but also a real time-saver."

"Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
 projects online food and beverage sales to skyrocket from $90 million annually last year to $463 million by the year 2001," said Kevin Appelbaum, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Digital Chef.

"This new agreement with AOL, with its demographically strong membership of more than 13 million users, is critical in positioning Digital Chef as a leader in the gourmet food and kitchenware category."

America Online, Inc., based in Dulles, Virginia, is the world's leader in branded interactive services and content. America Online, Inc. operates two worldwide Internet online services: America Online, with more than 13 million members; and CompuServe, with approximately 2 million members. America Online, Inc. also operates AOL Studios, the world's leading creator of original interactive content.

Other branded Internet services operated by America Online, Inc. include AOL.COM, the world's most accessed Web site from home; Digital City, Inc., the No. 1 branded local content network and community guide on AOL and the Internet; AOL NetFind, AOL's comprehensive guide to the Internet; AOL Instant Messenger See AIM. , an instant messaging tool available on both AOL and the Internet; and ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , an instant communications and chat technology on the Internet.

Digital Chef, Inc. is a comprehensive source for gourmet food and kitchenware. Digital Chef offers consumers thousands of gourmet foods and kitchenware, an unsurpassed selection of more than 800 wines, cookbooks, as well as thousands of recipes and cooking tips from well-known chefs.

Headquartered in Napa Valley, the company has alliances with AOL, Dean & DeLuca Markets, over 100 renowned chefs and many Napa Valley wineries. Digital Chef was founded in 1997 as a joint venture with The Culinary Institute of America and can be accessed at www.digitalchef.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. .
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 6, 1998
Words:738
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