America Online and Columbia House Sign Multi-year, Multi-million Dollar Marketing Agreement.DULLES, Va. and NEW YORK--(BUSINESS WIRE)--Feb. 10, 1999-- Columbia House Music Company to Have Major Presence on AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , AOL.COM, CompuServe, Digital City and Entertainment Asylum Leader in Music, Video and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. Clubs Will Also Market AOL Memberships America Online See AOL. , Inc., the world's leading interactive services company, and Columbia House, the pre-eminent direct marketer of music, videos and DVDs, today announced a marketing agreement for both online and off-line advertising and promotions, including product bundling Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite), and in the fast , direct mail initiatives, and co-marketing and advertising campaigns. Under the multi-year agreement, Columbia House, with more than 13 million Club members, will promote its music, video and DVD clubs in AOL's Shopping Channel Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts. Home shopping pioneers:
In addition, Columbia House will offer options enabling its members to request AOL software and will distribute AOL software in its product fulfillment mailings, and has guaranteed AOL a minimum number of new memberships. AOL members who click on the various Columbia House icons and advertisements will be directed to a customized, co-branded home page designed especially for the AOL audience with special offers created specifically for AOL members. "Columbia House understands that the online medium brings a whole new level of convenience to clubs as they reach out to potential members," said Bob Pittman, AOL's President and COO. "Through this alliance, Columbia House will enhance our members' online experience by enabling them to join music, video and DVD clubs more easily and conveniently than ever, as well as create new opportunities to increase our membership. We're really looking forward to making a well-respected and household name like Columbia House available to our members." "We've achieved excellent results to date from expanding our traditional Club business into the online environment," said Bill Ostroff, Vice President, Columbia House Interactive. "There is no better way for us to strengthen our presence in this medium than partnering with AOL, which has the largest member base of any interactive services company. Selecting AOL as our preferred interactive service presents a clear win for us both in terms of reaching and servicing our existing members and acquiring new customers." America Online, Inc., based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , is the world's leader in branded interactive services and content. America Online, Inc. operates two worldwide Internet online services: America Online, with more than 16 million members; and CompuServe, with approximately 2 million members. America Online, Inc. also operates AOL Studios, the world's leading creator of original interactive content. Other branded Internet services operated by America Online, Inc. include AOL.COM, the world's most accessed Web site from home and work combined; Digital City, Inc., the No. 1 branded local content network and community guide on AOL and the Internet; AOL NetFind, AOL's comprehensive guide to the Internet; AOL Instant Messenger See AIM. , an instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or tool available on both AOL and the Internet; and ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , an instant communications and chat technology on the Internet. The Columbia House Company is the world's largest direct marketer of home entertainment products. With more than 15 million club members in the United States, Canada, and Mexico. Columbia House provides direct-to-consumer marketing of thousands of selections of music titles, videos, DVDs, and CD-ROMs through its entertainment clubs, and operates Columbia House Online (www.columbiahouse.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. ) one of the most popular online entertainment sites. |
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