America Online and CBS Join in Unprecedented Online Promotion to Launch the Network's New Fall Schedule.DULLES, Va. and NEW YORK--(BUSINESS WIRE)--Sept. 17, 1998-- Innovative "AOL/CBS Tune In!" Campaign Directly Links Online and Offline Programming Through Promotions in AOL's Entertainment Asylum and Other Key Areas Across the Service AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Live to Feature CBS (Cell Broadcast Service) See cell broadcast. Stars in Live Online Interviews Throughout Premiere Week America Online See AOL. , the world leader in interactive services and content, and CBS Thursday announced they are launching the "AOL/CBS Tune In!" campaign, a first-of-its-kind online promotion to celebrate CBS's premiere week. For a nine-day period beginning on Saturday, Sept. 19, CBS will have a powerful promotional presence throughout many of AOL's highest-trafficked areas, and will also offer AOL members the opportunity to interact directly with some of the biggest CBS Television personalities through AOL Live events. CBS will premiere its new fall schedule on Monday, Sept. 21, with new episodes of returning favorites COSBY and EVERYBODY LOVES RAYMOND Everybody Loves Raymond is an American sitcom originally broadcast on CBS from 1996 to 2005. It is one of the most critically acclaimed American sitcoms of its time. and the television premieres of THE KING OF QUEENS, THE BRIAN BENBEN Brian Benben (born on June 18, 1956 in Winchester, Virginia) is an American actor. He is perhaps best-known for his leading role in the 1990-1996 HBO sitcom Dream On. SHOW and L.A. DOCTORS L.A. Doctors is an American medical drama television series set in a Los Angeles practice. Cast
The campaign will also provide CBS with a prominent presence on AOL's "Fall TV Preview" area of AOL's Entertainment Asylum, one of the fastest growing entertainment communities and resources on AOL and the Web and available at Keyword: Asylum. "Fall TV Preview" will feature schedules, network stars' photos, multimedia features, and show descriptions. CBS promotions and nightly lineups will also be highlighted in banner ads on AOL e-mail screens, in AOL People Connection, the AOL Welcome Screen and a Thank You Screen members will see as they exit the service. CBS program schedules and information will also be available on AOL at Keyword: CBS. As part of the agreement, AOL Live will feature a different CBS celebrity each day of the campaign in a live online interview where AOL members can interact with the stars. Members can also link directly from AOL Live to CBS promotions and information about the celebrities and their CBS shows. "Our AOL partnership gives us an exceptional opportunity to increase awareness and sampling of our new primetime schedule among the highly sought after audience of media-savvy viewers in interactive households," said Leslie Moonves Leslie Moonves (born December 23, 1948 in New York City) is President and Chief Executive Officer of CBS Corporation. He grew up in Valley Stream, NY, and is a graduate of Valley Stream Central High School. , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CBS Television. "AOL's unparalleled reach among these viewers permits us to reach a highly valuable audience at the time of day when they are making their viewing decisions. It's a great vehicle for extending our fall marketing strategy." Bob Pittman, President and COO of America Online Inc. added, "We couldn't be more excited to join with CBS to promote their new fall lineup in such a historic and significant way. "By using the unique nature of this medium to cycle the online audience back into television viewing, CBS is embracing this medium in a way that no network has ever done before, and we applaud their initiative, their innovation, and their creativity." The "AOL/CBS Tune In!" campaign is a key part of CBS's roster of strategic fall marketing programs designed to reach the television viewing audience. Other initiatives include: -- "Million Mile Monday," which awards one million American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the AAdvantage miles to one viewer, selected at random, who can answer questions related to the five CBS programs premiering on Monday, Sept. 21. -- A partnership with Target Stores, which included the distribution of free "CBS Sneak Peek" fall preview videos at the retailer's stores nationwide, as well as in-store free-standing kiosks promoting the new season and promotion in Target newspaper circulars. -- CBS's new fall programming featured in a 25 million piece mailing by Carol Wright, the nation's leading direct mail distributor. -- Extensive print, radio and out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g. , as well movie theater trailers for MARTIAL LAW martial law, temporary government and control by military authorities of a territory or state, when war or overwhelming public disturbance makes the civil authorities of the region unable to enforce its law. . America Online Inc., based in Dulles, is the world's leader in branded interactive services and content. America Online Inc. operates two worldwide Internet online services: America Online with more than 13 million members; and CompuServe, with approximately 2 million members. America Online Inc. also operates AOL Studios, the world's leading creator of original interactive content. Other branded Internet services operated by America Online Inc. include AOL.COM, the world's most accessed Web site from home; Digital City Inc., the No. 1 branded local content network and community guide on AOL and the Internet; AOL NetFind, AOL's comprehensive guide to the Internet; AOL Instant Messenger See AIM. , an instant messaging tool available on both AOL and the Internet; and ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , an instant communications and chat technology on the Internet. |
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