America Online and CBS Join in Extensive Online Promotion to Launch the Network's New Fall Schedule and Build Viewership.

NEW YORK and DULLES, Va.--(BUSINESS WIRE)--Sept. 20, 1999--

Campaign Includes Innovative VIP (Viewer Input Poll) Enabling Members

to Instantly Share Opinions on New Shows

CBS, America's most watched television network, and America Online, the world's leading interactive service, will again join in an innovative, far-reaching online promotion tied to the launch of the Network's new fall TV schedule.

CBS will enjoy a powerful promotional presence throughout many of AOL's highest-trafficked areas, including AOL's "Welcome" screen and the AOL Entertainment Channel through Sunday, September 26.

Last season's CBS/AOL partnership was a key element in the Network's premiere week success, which saw CBS winning the week for the first time in five years. CBS was also the top-rated network for the entire 1998-99 television season.

The new online campaign is built around a unique VIP (Viewer Input Poll) that provides an incentive for AOL members to watch CBS during premiere week. Every night, CBS viewers are asked to log on to AOL (AOL Keyword: CBS) to share their opinions about one or more of the shows on that night's schedule.

Participation in the poll qualifies viewers for entry into a sweepstakes with a grand prize of being a "CBS VIP" for a day at CBS Television City in Los Angeles.

In addition, AOL members will have the exclusive opportunity to talk to CBS primetime stars online live throughout the week in AOL Live.

"We are excited to once again join with CBS to promote their new fall lineup and offer AOL members a more interactive role as primetime viewers," said Marshall Cohen, Senior Vice President, Brand Development, AOL, Inc. "AOL and CBS prove that these two complimentary mediums can successfully work together to extend our reach to more people and offer an engaging TV experience online and offline."

"AOL is an integral part of our fall premiere strategy," said George F. Schweitzer, Executive Vice President, Marketing and Communications, CBS Television. "Our objective is to be exclusive, pervasive and preemptive in our marketing partnerships. The partnership with AOL certainly meets that criteria, giving us the ability to reach out to the media-hungry online audience with an interactive promotion that encourages sampling of our programming."

Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.

America Online, Inc., operates: two worldwide Internet services, America Online, with more than 17 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ, AOL Instant Messenger and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator and Communicator browsers; AOL MovieFone, the nation's No. 1 movie listing guide and ticketing service; and Spinner Networks and NullSoft, Inc., leaders in Internet music.

Through its strategic alliance with Sun Microsystems, the Company develops and offers easy-to-deploy, end-top-end e-commerce and enterprise solutions for companies operating in the Net Economy.