America Online and CBS Join in Extensive Online Promotion to Launch the Network's New Fall Schedule and Build Viewership.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and DULLES, Va.--(BUSINESS WIRE)--Sept. 20, 1999-- Campaign Includes Innovative VIP (Viewer Input Poll) Enabling Members to Instantly Share Opinions on New Shows CBS (Cell Broadcast Service) See cell broadcast. , America's most watched television network, and America Online See AOL. , the world's leading interactive service, will again join in an innovative, far-reaching online promotion tied to the launch of the Network's new fall TV schedule. CBS will enjoy a powerful promotional presence throughout many of AOL's highest-trafficked areas, including AOL's "Welcome" screen and the AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Entertainment Channel through Sunday, September 26. Last season's CBS/AOL partnership was a key element in the Network's premiere week success, which saw CBS winning the week for the first time in five years. CBS was also the top-rated network for the entire 1998-99 television season. The new online campaign is built around a unique VIP (Viewer Input Poll) that provides an incentive for AOL members to watch CBS during premiere week. Every night, CBS viewers are asked to log on to AOL (AOL Keyword: CBS) to share their opinions about one or more of the shows on that night's schedule. Participation in the poll qualifies viewers for entry into a sweepstakes with a grand prize of being a "CBS VIP" for a day at CBS Television City “Television City” redirects here. For the proposal for a Television City in New York City, see Trump Place. CBS Television City is a television studio located in the Fairfax District of Los Angeles' West Side at 7800 Beverly Boulevard, at the corner of Beverly and in Los Angeles. In addition, AOL members will have the exclusive opportunity to talk to CBS primetime stars online live throughout the week in AOL Live. "We are excited to once again join with CBS to promote their new fall lineup and offer AOL members a more interactive role as primetime viewers," said Marshall Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. , Senior Vice President, Brand Development, AOL, Inc. "AOL and CBS prove that these two complimentary mediums can successfully work together to extend our reach to more people and offer an engaging TV experience online and offline." "AOL is an integral part of our fall premiere strategy," said George F. Schweitzer, Executive Vice President, Marketing and Communications, CBS Television. "Our objective is to be exclusive, pervasive and preemptive pre·emp·tive or pre-emp·tive adj. 1. Of, relating to, or characteristic of preemption. 2. Having or granted by the right of preemption. 3. a. in our marketing partnerships. The partnership with AOL certainly meets that criteria, giving us the ability to reach out to the media-hungry online audience with an interactive promotion that encourages sampling of our programming." Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. America Online, Inc., operates: two worldwide Internet services, America Online, with more than 17 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , AOL Instant Messenger See AIM. and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator and Communicator browsers; AOL MovieFone, the nation's No. 1 movie listing guide and ticketing service; and Spinner Networks and NullSoft, Inc., leaders in Internet music. Through its strategic alliance with Sun Microsystems, the Company develops and offers easy-to-deploy, end-top-end e-commerce and enterprise solutions for companies operating in the Net Economy. |
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