America Online and Ameritrade Announce Interactive Marketing Agreement.DULLES, Va.--(BUSINESS WIRE)--July 22, 1998-- Ameritrade to be Featured in New Brokerage and Mutual Fund Centers in AOL's Personal Finance Channel, Cyberspace's No. 1 Personal Finance Destination Ameritrade to Join Other Leading Online Brokerages for Total of $100 Million in Interactive Marketing Agreements America Online See AOL. , the world's leading Internet online service, and Ameritrade (Inc.), one of the leading providers of online discount brokerage A discount brokerage is a business that charges clients significantly lower fees than traditional brokerages, typically offering comparatively fewer services and/or advice. services, today announced a two-year pact to feature Ameritrade's securities trading securities trading, financial activity involving transactions of property such as stocks, bonds, commodities, and currency (see securities). Although the trading of stocks and bonds dates back several centuries in many Western nations, the development of the services in AOL's Personal Finance Channel, the most frequently visited channel on AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. and cyberspace's most popular personal finance destination.
Waterhouse Securities as a premier brokerage in AOL's new Brokerage
and Mutual Fund Centers, and will launch on AOL in October. The pact
calls for Ameritrade to pay AOL $12.5 million annually over a
two-year term. In total, these premier brokerages will pay AOL $100
million during the next two years.
AOL's Personal Finance Channel will prominently feature
Ameritrade along with the other three brokerages on the Channel's
Main Screen, in the Quotes, Portfolios, Investment Research,
Investment Snapshot and Market News areas.
AOL members will have convenient, easy one-click access to these
leading online brokers. In the Mutual Fund Center, members can also
quickly access and investigate the mutual fund areas of these primary
brokers to get information and trading options specific to mutual
funds.
AOL's new Brokerage and Mutual Fund Centers bring an even greater
level of convenience to AOL members by enabling them to directly
access their online trading accounts for Ameritrade, DLJdirect,
Finance Channel. They can also more conveniently access these brokerages' mutual fund information and trading tools. In addition, the new design allows the brokers to better feature and promote their mutual fund services. Direct access to the four brokerages also is closely integrated into AOL's newly launched Investment Research area. Easy access to the brokerages will add to the convenience of the Investment Research area, which offers tools from a variety of partners, enabling members to search for stocks and mutual funds as well as other key personal finance information. "Ameritrade will be a very valuable addition as a premier partner in our new Brokerage and Mutual Fund Centers," said Myer Berlow, Senior Vice President for AOL's Interactive Marketing. "As a leader in the booming online securities trading industry, Ameritrade clearly understands the value of having a key presence in AOL's industry-leading Personal Finance Channel." "AOL's Personal Finance Channel is the most popular Personal Finance destination in cyberspace, and we are pleased that we will be able to offer our services to AOL's millions of members. We believe that AOL's Personal Finance channel is a perfect place for us to showcase our services and value to the online mass market," said Joe Ricketts, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Ameritrade Holding Corporation. About Online Trading Online Trading Making trades via the Internet. Notes: The use of online trading increased dramatically in the mid to late 1990's with the advent of high-speed computers and Internet connections. Stocks, bonds, options, futures, and currencies can all be traded online. Among the key indicators of the growing popularity of online trading are: -- Trading through AOL's Brokerage Center increased 321% over last year. -- In 1997, the number of consumers trading online grew over 150%, CyberDialogue Research reports. -- Jupiter Communications predicts that by 2002, the number of online trading accounts will swell to 18 million, over 5 times more than today's 3.5 million; -- Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
In the past, investors had to call up their brokers and place an order on the phone. , and online accounts will total 4.6% of all retail investment assets. About the AOL Personal Finance Channel AOL's Personal Finance Channel offers the most comprehensive suite of financial tools and information available in cyberspace. With more than five million regular users, more than three times as many users as the top three Web-based financial sites combined, the Channel enables members to research and trade stocks and mutual funds, conduct their online banking, get the most up-to-date business and market news, access detailed financial data, and chat with other members about market trends and financial information. The Channel maintains over eight million active investment portfolios, with 11,000 new portfolios added every trading day In Business, the trading day is the time span that a particular stock exchange is open. For example, the New York Stock Exchange is, as of 2006, open from 09:30AM to 4:00PM. Trading days never take place on weekends. , and provides AOL members with more than 80 million stock quotes per trading day -- more than six times the typical daily total just two years ago. As the world's largest consumer quote service, AOL recently set a new record, distributing 100 million quotes in a single trading day, and more than ten million quotes in one hour. In addition, the Channel also generates over 12 million financial graphs per month for AOL users. An average of 650,000 users access the Quotes & Portfolios area each trading day - with that number growing by an average of 7,000 new users of the area each day. The Personal Finance Channel also offers access to financial information from popular sources such as Business Week, Intuit, Realtor.com, Bloomberg, Standard & Poor's, Hoover's, MarketGuide, Zacks, Disclosure, Morningstar, Reuters, Investor's Business Daily Investor's Business Daily (IBD) is a national newspaper in the United States, published Monday through Friday, that covers international business, finance, and the global economy. Founded in 1984 by William O'Neil, its headquarters are in Los Angeles, California. , TheStreet.com, The Motley Fool and Sage. And the Channel enables members to do their taxes, research and trade stocks and mutual funds, conduct their online banking, handle real estate and insurance matters, get the most up-to-date business and market news, access detailed financial data and chat with other members about market trends and financial information. About the Companies Ameritrade (Inc.) is a leading provider of online discount brokerage offering trade execution services to customers who want minimal transaction costs Transaction Costs Costs incurred when buying or selling securities. These include brokers' commissions and spreads (the difference between the price the dealer paid for a security and the price they can sell it). . Ameritrade allows customers to trade via the Internet, touch-tone telephone, the Sharp Zaurus The Sharp Zaurus is the name of a series of Personal Digital Assistant (PDA) made by Sharp Corporation. The Zaurus was the most popular PDA during the 1990s in Japan and was based on a proprietary operating system. personal digital assistant, facsimile and through registered representatives. Ameritrade (Inc.) is a subsidiary of Ameritrade Holding Corporation, a leading provider of financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. including discount brokerage for the self-directed individual consumer investor and clearing services for other financial services firms. Ameritrade Holding Corporation is located in Omaha, Nebraska “Omaha” redirects here. For other uses, see Omaha (disambiguation). Omaha is the largest city in the State of Nebraska, United States. It is the county seat of Douglas County.GR6 As of the 2000 census, the city had a population of 390,007. and trades publicly on the Nasdaq Stock Exchange under the symbol AMTD AMTD Arithmetic Mean Temperature Difference AMTD Automatic Magnetic Tape Distribution AMTD Affordability and Manufacturing Technology Demonstration . America Online, Inc., based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , is the world's leader in branded interactive services and content. America Online, Inc. operates two worldwide Internet online services: America Online, with more than 12 million members; and CompuServe Interactive Services, with approximately 2 million members. America Online, Inc. also operates AOL Studios, the world's leading creator of original interactive content. Other branded Internet services operated by America Online, Inc. include AOL.COM, the world's most accessed Web site from home; AOL NetFind, AOL's comprehensive guide to the Internet; AOL Instant Messenger See AIM. , an instant messaging tool available on both AOL and the Internet; and ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , an instant communications and chat technology on the Internet.
CONTACT: America Online Inc.
Wendy Goldberg, 703/265-2359
or
Ameritrade
Kris Lutz, 402/597-7755
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