America Online Names the Knot Premier Weddings Partner.DULLES, Va.--(BUSINESS WIRE)--Oct. 26, 1998--America Online (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), the world's leading interactive service, today announced an agreement making The Knot, Inc., the No. 1 online wedding resource, AOL's premier wedding content partner and gift registry. Under the two-year agreement, The Knot will be the content partner entitled to a permanent presence for in-depth wedding planning information, tools and community for engaged couples among AOL's 13 million members in AOL's soon-to-launch Weddings area. The Knot launched in 1996 with seed funding Seed funding is investing capital to begin a new project, so that it has enough funds to sustain itself for a period of development until it reaches either a state where it is able to continue funding itself, or has created something in value so that it is worthy of future rounds from AOL. Since then, The Knot (AOL keyword: knot) has become an industry success story, growing to become the leader in the online wedding category and becoming the focal point focal point n. See focus. for an active, thriving community of AOL members "The Knot has been on the forefront of providing original interactive content and services," said Bob Pittman, President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of America Online See AOL. , Inc. "Choosing The Knot as AOL's premier wedding content partner will help us meet our goal to provide AOL members the best possible online experience." "We originally chose to launch The Knot on AOL because of its thriving online community," said David Liu David Liu is a Taiwanese figure skater. He represented Taiwan at three Olympic Games: the 1998 Winter Olympics, where he placed 27th; 1992 Winter Olympics where he placed 17th; and the 1988 Winter Olympics, where he placed and 25th. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The Knot. "The relationship has been incredibly fruitful and we are thrilled to grow our partnership with AOL by being their premier wedding resource." "This agreement reflects a mutual success story between AOL and The Knot," commented Ann Winblad, co-founder of Hummer Winblad Venture Partners, an investor in The Knot. "AOL has a history of forging innovative partnerships to enrich its member experience. The Knot has become very popular among the AOL audience, with a proven advertising sponsorship model, robust e-commerce and a strong online brand, especially in the women's market." Presenting a comprehensive portfolio of essential information and online services that combines content, commerce and community for a motivated, loyal audience, The Knot offers more than 5000 original articles; 32 ongoing editorial features; hosted chats and message boards; and free services that directly target the more than 2.4 million engaged couples who wed annually. Features include Ask Carley: Etiquette Q & A; Bridal Search; Aloha Travel Auction; Wedding Photographer's Network; and more. America Online, Inc., based in Dulles, Virginia, is the world's leader in branded interactive services and content. America Online, Inc. operates two worldwide Internet online services: America Online, with more than 13 million members; and CompuServe, with approximately 2 million members. America Online, Inc. also operates AOL Studios, the world's leading creator of original interactive content. Other branded Internet services operated by America Online, Inc. include AOL.COM, the world's most accessed Web site from home; Digital City, Inc., the No. 1 branded local content network and community guide on AOL and the Internet; AOL NetFind, AOL's comprehensive guide to the Internet; AOL Instant Messenger See AIM. , an instant messaging tool available on both AOL and the Internet; and ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , an instant communications and chat technology on the Internet. The Knot is the No. 1 online wedding planning resource and gift registry, offering comprehensive content, innovative services and an active online community. Available on AOL (keyword: knot) and the Web at http://www.theknot.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , The Knot attracts more than 250,000 unique users each month, 6 million page views each month and 600 new members per day. The Knot continues to develop additional innovative means to serve today's to-be-weds by extending its market leadership to other media channels. In December 1998, Broadway Books (a division of Bantam Doubleday Dell) will release The Knot's Complete Guide to Weddings in the Real world, the first in a three-book series. In Spring 1999, The Knot will produce a 13-part television series on wedding planning with WHYY-TV, Philadelphia's public television station. The Knot also is developing a print magazine in conjunction with a major national publisher. The Knot is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . |
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