America Online Names Bob Sherman President, Interactive Marketing.Business Editors/Hi-Tech Writers DULLES, Va.--(BUSINESS WIRE)--April 22, 2002 Veteran Ad Sales, Agency and Media Executive Moves Over from Time Warner Cable to Lead Advertising Sales at AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Robert Friedman Named Senior Vice President, Corporate Marketing, AOL Time Warner America Online See AOL. , Inc., the world's leading interactive services company, today announced that Robert Sherman, formerly President of Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. Advertising Sales, has been named President, Interactive Marketing. Sherman, with more than 30 years of experience as an advertising sales, ad agency and media executive, will lead the company's advertising initiatives across all America Online, Inc. brands and services, reporting to AOL Interactive Services President Jimmy de Castro. Time Warner Cable Advertising Sales will report to John Billock, Vice Chairman and COO of Time Warner Cable. Previously, Sherman has held a number of key positions in the media and advertising industries including: Executive Vice President of NBC's owned-and-operated radio stations and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Della Femina, Sherman, a leading advertising agency which represented clients such as USA Network, Fox Television, MSG MSG: see glutamic acid. Network and major broadcasters. Sherman has also founded, operated and sold radio station holding companies and has served as general manager of WNBC-AM, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and WCAU, Philadelphia and in several senior executive advertising sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a positions. Bob Pittman, Chief Operating Officer-Elect of AOL Time Warner, said, "The addition of Bob Sherman, with his record of success as an ad sales innovator, agency head and media executive, represents an important step in further building our interactive marketing activities. With Bob joining Jimmy de Castro, we will have a seasoned team to accelerate our efforts to reach advertisers and agencies and work with them to fully capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. our relationship with our 34 million members. These members, averaging more than an hour online a day, along with the unmatched reach of our Web properties, allow us to deliver great value to our partners." Sherman said, "I look forward to working with Bob Pittman, Jimmy de Castro and the entire AOL team to develop creative ways to leverage our audience and their increasing time spent with us to grow our partners' businesses as well as our own. AOL has the most valuable audience online and the know-how to reach these consumers effectively. We have a great opportunity to build on the innovative new program-based solutions that are creating buzz and building brand awareness to enhance consumer relationships for major offline brands." The company also announced that Robert Friedman has been named Senior Vice President, Corporate Marketing in charge of integrated marketing and promotions at AOL Time Warner, reporting to Executive Vice President Mayo Stuntz. In this new position, Friedman will work with the company's marketing and advertising councils to develop new cross-platform partner marketing and promotional initiatives. Friedman has been with AOL Time Warner for over 10 years in a variety of marketing functions developing creative programs working with all of the company's divisions. "We have had great success developing marketing and promotional synergies across the AOL Time Warner brands, from music to movies to TV to magazines to the Internet, but that potential has just begun to be tapped," said Friedman. "I look forward to working with members of the marketing and advertising councils across our divisions to develop an even broader range of new creative programs to benefit our marketing partners." Bob Pittman added, "This new position puts Bobby Friedman's expertise in cross-brand promotion to work to take full advantage of the diverse creative resources of all the AOL Time Warner brands. And his experience at America Online and at New Line before that makes him ideally suited to work across the entire company in this new role." About America Online, Inc. America Online, Inc., is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner, Inc. (NYSE NYSE See: New York Stock Exchange :AOL). Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. |
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