America Online Names BBDO as Agency of Record for AOL Broadband.

Business Editors/High-Tech Writers

DULLES, Va.--(BUSINESS WIRE)--March 7, 2003

America Online, Inc., the world's leading interactive services company, has named BBDO as its U.S. agency of record for AOL Broadband after an extensive agency review. This new assignment, the first-ever full-fledged marketing campaign for AOL Broadband, consolidates the special event work BBDO has been doing for AOL Broadband with a more robust ongoing effort. At the same time, AOL has retained both BBDO and Wieden & Kennedy to further develop the AOL Brand assignment. One of the two will be selected based on further creative exploration.

Says Len Short, AOL Executive Vice President, Brand Marketing, who led the search, "Based on BBDO's special event work for AOL and their terrific creative presentation, we are confident that BBDO is the agency that can excite interest in AOL Broadband as the #1 online resource for entertainment and information in a high speed world."

BBDO began work for AOL in late January with an AOL Broadband commercial that aired during Super Bowl. Special event work has continued with ads for the Daytona 500 and the upcoming Academy Awards.

"Over the past two months, we have become thoroughly addicted to AOL and its people," said Bill Katz, President and CEO, BBDO New York. "They are a great company, fun to work with and we are absolutely delighted at the prospect of a greatly expanded role."

The AOL marketing team narrowed down an initial field of 19 agencies to a list of six finalists. Each was briefed extensively before presenting at AOL headquarters in Dulles, VA.

About BBDO New York:

BBDO New York is the flagship office of BBDO Worldwide, the third leading global agency network. Year-in and year-out, BBDO New York is widely recognized for its creative excellence.

In addition to AOL, BBDO New York handles such blue-chip clients as: Bayer, Campbell Soup, Cingular Wireless, DuPont, FedEx, Frito-Lay, GE, Gillette, HBO, KFC, Long John Silver's, Masterfoods USA, NYSE, Office Depot, PeopleSoft, Pepsi-Cola, Pfizer, Pharmacia, Pizza Hut and Visa, among others.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary of AOL Time Warner, Inc. Based in Dulles, VA, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.