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America Online Mexico Launches First AOL Spanish Language Service; Special Preview Version of Locally Developed AOL Service Provides Simple, Fast Internet Access and Much More.


Business Editors/Hi-Tech Writers

MEXICO CITY--(BUSINESS WIRE)--July 11, 2000

Offers AOL's Hallmark Ease-of-Use, Convenience, Global Community, Cutting-Edge Communications Tools and World-Class Customer Service and

Leading Local Content Partners

International Celebrities Salma Hayek, Antonio Banderas, Boris

Becker and Magic Johnson “Earvin Johnson” redirects here. For the Milwaukee Bucks center, see Ervin Johnson.

Earvin Effay Johnson, Jr. (born August 14, 1959 in Lansing, Michigan), nicknamed Magic
 to Participate in AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Live Chat from Launch

Party in Mexico City Mexico City
 Spanish Ciudad de México

City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi
 

AOL Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , a joint venture of America Online See AOL. , Inc., the world's leader in branded interactive services, and the Cisneros Group The Cisneros Group of Companies is one of the largest, privately held media, entertainment, telecommunications and consumer products organizations in the world. The Group owns or holds interests in companies ranging from broadcast television, networks and pay television businesses  of Companies, one of the leading media groups in the Americas, today launched a special preview version of America Online Mexico, AOL's first Spanish-language service.

Using the same world-class technology AOL offers around the world, America Online Mexico provides consumers with an unmatched online experience developed and managed by Mexicans for Mexicans. This comprehensive online experience combines AOL's simplified installation, hallmark ease-of-use and convenience with leading local content, free round-the-clock customer service -- including local billing -- and access to a global community of more than 23 million AOL members.

America Online Mexico also offers a broad range of unique homegrown home·grown  
adj.
1. Raised or grown at home.

2. Originating in or characteristic of a locality: "Rock is homegrown music in the United States, evolved from blues and country and Tin Pan Alley" 
 content on each of its 17 channels including News, Finance, Education, Lifestyles, Sports and Travel. In addition, the America Online Mexico service has partnered with leading local, regional and international content providers including El Universal, Expansion, Consejero Fiscal, Finsat, Hollywood.com, Mundo Soccer, The Knot, TIME.com, Tiro de Esquina, Fortune.com, Epoca, CNNenEspanol.com, Planeta Local, CartoonNetworkLA.com, LatinStocks.com, Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
, Select-IDC, TNTLA.com, and Bon Vivant.

America Online Mexico is a unique, full-featured service offering consumers all the benefits of the Internet, as well as simple navigation, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  features, and cutting-edge communications tools such as full-featured e-mail, instant message and Buddy List A list of colleagues, workgroup members, friends, etc., that you might wish to communicate with via instant messaging. See instant messaging.  (R) features, exclusive Parental Controls This article is about computer options. For the television show, see Parental Control (TV series).

Parental controls are options, typically included in digital television services, computer and video games, or computer software used to access the Internet, that
, message boards and built-in chat.

AOL International President Michael Lynton said: "The launch of the America Online Mexico service marks a new milestone for America Online, AOL Latin America and our global community. It is AOL's first Spanish-language service, opening the door to a worldwide community of more than 400 million Spanish-speaking consumers, including 30 million in the US. We are proud to join the Cisneros Group in AOL Latin America's launch of America Online Mexico, and are committed to offering the same ease-of-use, convenience and great local content we deliver to more than 23 million America Online members in 16 countries and eight languages."

Cisneros Group of Companies Chairman and Chief Executive Officer Gustavo A. Cisneros said: "We are very pleased to join America Online to bring the benefits of the world's best Internet online experience to the Mexican marketplace. America Online Mexico, with AOL's hallmark ease-of-use, will help deliver to the Mexican consumer the increased economic opportunities, educational resources and free exchange of information that is the promise of the new medium."

Charles Herington, AOL Latin America President and Chief Executive Officer, stated: "AOL has become the world's leading online service by providing its members with a unique interactive experience that brings increasing value to their daily lives. As the only full-service, online provider in the Mexican interactive market, we continue our momentum toward becoming the leading provider in Latin America."

AOL Mexico President Eduardo Escalante remarked: "Today is an exciting day as America Online launches its first Spanish-language service. America Online Mexico is the most dynamic interactive service in the Mexican market. Created by Mexicans who truly understand the needs of Mexican consumers, America Online Mexico delivers a broad range of local content including news, finance and lifestyles along with features and services from the very best world-class, global partners."

AOL Latin America currently operates America Online Brasil and plans to launch America Online Argentina this summer.

Members to Benefit from an Array of Features

America Online Mexico members have access to a comprehensive array of advanced interactive features and functionalities that help to deliver, at no extra cost, the best interactive experience available anywhere. These features include:

-- Comprehensive E-mail Capabilities: America Online Mexico makes

it easy for members to customize and personalize their e-mail

with: spelling check; expressive fonts and colors; the ability

to attach multiple files to an e-mail; a versatile address

book that alphabetizes automatically and includes entries for

personal data; and the ability to insert Favorite Pictures and

Favorite Places links directly into an e-mail message.

-- Easy, Reliable Access: America Online Mexico members can

access the service reliably in more than 120 countries

worldwide, and take their America Online Mexico service with

them when they travel.

-- Unrivaled Community: AOL's "People Connection" is the gateway

to America Online's community of over 23 million members

worldwide, offering thousands of chat rooms that bring people

with similar interests together. Members can also create their

own chats with friends, family or colleagues through AOL's

Buddy Chat feature. America Online's thousands of message

boards are yet another way members can communicate with each

other on issues and subjects of shared interest. And the

America Online Mexico member directory provides a quick way to

find friends online.

-- Instant Worldwide Communication: AOL's Buddy List(R) feature

lets members know when their friends, family and business

colleagues are online and allows them to send real-time,

one-on-one "instant message" communication used by tens of

millions of users worldwide--including America Online members

and their friends on the Internet using the AOL Instant

Messenger (SM) service.

-- Simple Navigation within America Online and on the Web: A

simplified and integrated tool bar increases productivity by

offering members seamless movement between America Online

Mexico and the Web - leading to faster access to online and

Internet areas. Members only have to enter an address, whether

on America Online or on the Internet, and the new toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the  will

transport them directly to the site. And with America Online

Mexico's thousands of keywords, members can easily find what

they are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 within the America Online service.

-- A Customized, Secure Internet Experience: America Online

Mexico provides members with the technology and tools for a

safe and secure Internet experience including: "Mail

Controls," which give members the ability to decide

specifically who they receive e-mail from; the "Notify AOL"

feature, which allows members to easily contact America Online

for help; the "Download Sentry Alert," which reminds members

not to download files attached to e-mail sent from strangers;

and America Online 's Integrated Web Security Browser, which

uses 128-bit security encryption to provide one of the most

secure online shopping experiences available in cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. .

-- Multiple Screen Names: The availability of seven "screen

names," or e-mail accounts per membership -- at no additional

charge -- means that the whole family can share in the America

Online experience.

-- Parental Controls: To help parents ensure that their

children's interactive time is fun, productive and safe,

America Online Mexico offers members "Parental Controls,"

which enable parents to tailor the online experience to their

children's age and maturity.

Host of International Celebrities to Chat With AOL Members Live

From Mexico City Launch Party

World renowned superstars actress Salma Hayek, actor Antonio Banderas, tennis great Boris Becker Boris Franz Becker (born November 22 1967) is a former World No. 1 professional tennis player from Germany. He is a six-time Grand Slam singles champion, an Olympic gold medalist, and the youngest-ever winner of the men's singles title at Wimbledon at the age of 17.  and basketball legend Magic Johnson will chat live from the launch party of America Online Mexico in Mexico City with AOL members worldwide. The chat is scheduled for 9:00 PM (EST EST electroshock therapy.

EST
abbr.
electroshock therapy
) and members can join the chat by going to AOL Keyword: AOL Live.

About AOL Mexico

AOL Mexico S de RL de CV is a subsidiary of AOL Latin America, S.L., a joint venture between America Online, Inc. (NYSE NYSE

See: New York Stock Exchange
:AOL), the world leader in branded interactive services and content, and the Cisneros Group of Companies, one of the leading media groups in the Americas. Based in Mexico City, AOL Mexico was formed to launch and operate America Online services in Mexico. America Online is the world's largest Internet service with more than 23 million members. In addition to AOL Mexico's direct mail and other marketing channels, consumers can obtain America Online Mexico software at retail locations, by calling 01-800-522-3000, or by downloading it at America Online Mexico's Web site, www.americaonline.com.mx.

About AOL Latin America

AOL Latin America is a joint venture formed by America Online, Inc. and the Cisneros Group of Companies in December 1998. The joint venture combines the technology, brand name, infrastructure and relationships of AOL, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group, one of the leading media groups in the Americas. On June 13, 2000 AOL Latin America announced Banco Itau will become a minority shareholder of AOL Latin America, concurrently with the completion of AOL Latin America's initial public offering.

About America Online

Founded in 1985, America Online, Inc., based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: America Online, with more than 23 million members, and CompuServe, with more than 2.7 million members, the company's two worldwide Internet services; several leading Internet brands including ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , AOL Instant Messenger See AIM.  and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web.  and Communicator browsers; AOL Moviefone, the nation's No.1 movie listing guide and ticketing service; and Spinner.com and NullSoft's Winamp, leaders in Internet music. Through its strategic alliance with Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.

About the Cisneros Group of Companies

The Cisneros Group of Companies is one of the largest privately held media, entertainment and telecommunications organizations in the world. The company's assets include AOL Latin America, a joint venture with AOL Inc. to bring localized AOL services to Latin America territories; Galaxy Latin America, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 ("GLA"), the exclusive provider of DIRECTV service to Latin America and the Caribbean; and a significant equity interest in Univision, the largest Spanish-language network in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Other member companies of the Cisneros Group include Cisneros Television Group, which owns and operates twelve pay television channels distributed throughout Iberoamerica including MuchMusic, HTV HTV H-II Transfer Vehicle
HTV Harlech Television (Wales, UK)
HTV Hrvatska Televizija (Croatian television)
HTV Heidenheimer Tarifverbund (German)
HTV Habitual Traffic Violator
 and Locomotion locomotion

Any of various animal movements that result in progression from one place to another. Locomotion is classified as either appendicular (accomplished by special appendages) or axial (achieved by changing the body shape).
; Venevision, the leading broadcast television network in Venezuela, and the largest producer of Spanish-language television programming in South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. ; Venevision International, one of the leading distribution outlets for Spanish-language programming content throughout the world; Chilevision, a broadcast television network in Chile; and Pudahuel, Rock & Pop, Concierto, Corazon, Futuro and Music One, leading radio stations in Chile;. The Cisneros Group holds a significant stake in Caracol Television, a leading television network in Colombia; Caribbean Communications Network-CCN, the leading TV network in the Caribbean. Cisneros Group has entered into partnership with RSL RSL - RAISE Specification Language  Communications to develop telephony services, equipment and technology in Latin America.

Note to Editors:

Members of the media can view the America Online Mexico Video News Release in Spanish and English via the Internet by going to http://corp.aol.com/aolmexico.html.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jul 11, 2000
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