America Online Launches a Comprehensive Online Self-Help Program Called AOL Coaches Powered by Better Life Media.

DULLES, Va. -- America Online, Inc.

--  World-Renowned Experts Share Their Insights Online and On
        Demand on Money, Diet, Careers and Personal Development

    --  Strategic Partnership with Better Life Media Expands AOL's
        Roster of Better Life Coaches

As the Internet continues to fuel the self-help book boom and consumer interest in the overall category continues to grow, America Online, the world's leading interactive services provider, today announced the launch of the AOL Coaches program powered by Better Life Media, featuring a series of top-selling authors. The new life-improvement experience available on AOL and AOL.com will debut with a roster of coaches including Jean Chatzky, Stephen Covey, Jorge Cruise, John Gray and Tom Peters. The area was created through a strategic partnership with Better Life Media, a multi-media company that represents a range of life-improvement experts and in turn provides tools, ideas and advice that consumers can use to help enrich their personal and professional lives.

The launch of the Better Life Coaches program complements and addresses an ongoing, strong consumer interest in self-help resources. According to a recent survey by Marketdata Enterprises, the total self-improvement market in 2003 was estimated to be worth $8.5 billion while the sale of self-help books for that same year was valued at $640 million, up from $621 million in 2002.(1) The same survey projected a 7.9% yearly growth in the category through 2008, bringing its value to $11.9 billion four years from now.(1)

In addition to overall consumer interest in the category, AOL members specifically helped prompt the launch of this new area through a strong response to both self-help resources, as well as in AOL online services that help them better manage their daily lives. In November of this year, AOL showcased Stephen Covey's latest book, The 8th Habit: From Effectiveness to Greatness (Simon & Schuster, 2004), on the AOL Welcome Screen with the opportunity to pre-order the book. Member interest in the book helped bump it up to the number six slot on the Barnes & Noble best seller list at publication time.

Whether striving to realize a career objective, communicate better with loved ones, lose an unwanted 10 pounds or get a better handle on personal finances, Better Life Coaches on AOL offer effective ideas and tactics to inspire, motivate and reach desired goals. In addition, the program features a host of online tools, resources and information, such as planners, message boards and journals to help users better meet their goals and find balance in their busy lives.

"AOL already helps millions of people manage and simplify their everyday lives with useful, practical tools such as AOL Bill Pay and AOL Food," said Carla Wojnaroski, America Online Vice President and General Manager of Life Management Programming, Health and Living Channels. "The new area complements these offerings with more tools and resources to help members achieve their life improvement goals. We are excited about our partnership with Better Life Media and the possibilities and exclusive content it offers our members."

"The Internet is the perfect medium to find expert advice on a wide range of topics, because it lets consumers access a wealth of information on demand. We are delighted to partner with AOL to bring its members an expanding lineup of Better Life Coaches to help them improve their lives," said Eric Worre, Co-Chairman & Co-Chief Executive Officer of Better Life Media Inc. "With the coaches and online tools, AOL is providing its members an unparalleled online resource for information and advice on a variety of life-improvement topics."

Content and resources for the Better Life Coaches on AOL program will be centrally available to members at AOL(R) Keyword: Coaches as well as on the corresponding lifestyle channels.

The Better Life Coaches featured on AOL for the launch include:

Jean Chatzky - Money: A respected personal finance authority, Chatzky is the editor-at-large for Money Magazine, the financial editor for NBC's Today Show, best-selling author as well as national personal finance columnist for Time and USA Today. She received the Clarion Award for magazine columns from the Association of Woman in Communications in 2002, has been twice nominated for National Magazine Awards and was named by the Chicago Tribune as one of the best magazine columnists in 2003. Chatzky's advice and guidance will empower members to take better control of their money and realize their personal finance goals.

Stephen Covey - Personal Development: Best known for his 7 Habits of Highly Effective People, Covey is an internationally respected leadership authority, best-selling author, family expert, teacher, organizational consultant and co-chairman of Franklin Covey Co. Covey has made teaching principle-centered living and principle-centered leadership his life's work. For more than 30 years, he has advised and taught millions of individuals, families and leaders in business, education and government. He now brings his lessons on the transforming power of principles to AOL members.

Jorge Cruise - Diet & Wellness: Fitness guru and New York Times best-selling author of the 8 Minutes in the Morning(R) book series, Cruise offers AOL members advice, encouragement and exercise techniques for achieving their weight and fitness goals. Videos and photo galleries feature moves for trimming trouble spots, while Cruise's AOL (R) Journal provides advice on such things as such as how to lose weight while traveling, answers frequently asked diet and fitness questions, and offers other timely weight loss topics.

John Gray - Relationships: A certified family therapist, a consulting editor of The Family Journal, and a member of the Distinguished Advisory Board of the International Association of Marriage and Family Counselors, Dr. John Gray is the author of 15 best-selling books, including Men Are from Mars, Women Are from Venus, which has sold more than 30 million copies in over 40 languages. An expert in the field of communication, Dr. Gray's focus is on helping men and women understand, respect and appreciate their differences in both their personal and professional relationships. As a Better Life Coach on AOL, he provides members with practical tools and insights to effectively manage stress and improve relationships at all stages and ages.

Tom Peters - Careers & Business: Co-author of In Search of Excellence (named by National Public Radio as one of the "Top Three Business Books of the Century") Peters is a best-selling author, celebrated authority, and innovative public speaker. His book, The Brand You 50, teaches people how to rebrand and reinvent themselves in the information age by understanding their strengths and communicating them visually, verbally and experientially. He brings these same principals to AOL, providing members with advice and tips on how to identify their job-related aspirations and maximize their potential for career success.

Innovative tools and content:

The area's innovative programming offers integrated tools and content designed to help members put ideas into action. Programming elements include:

--Motivational Videos that distill the Coaches' most powerful ideas into accessible lessons and game plans. Topics range from how to enhance your career to how to increase your metabolism. The videos are accompanied by corresponding assignments, which suggest a list of action items or next steps to help accomplish your goals.

--Customized Planners, designed by the Coaches, feature guides that will aid members in their self-improvement journey. For example, the planner for the Diet & Wellness area features a Meal Planner specially designed by Jorge Cruise. Jean Chatzky's Get Out Of Debt planner offers practical steps members can take to reduce debt. The planners synchronize with your AOL(R) Calendar as well as AOL(R) Alerts & Reminders, helping members to better manage their personal projects and goals.

--AOL Journals offer a powerful tool where members can track their progress, record their thoughts, identify their goals, and so on. Access to Coaches' personal journals provide additional insight and allow members to draw inspiration as well as access further tips and ideas.

--Community-based elements, such as message boards and chat rooms, allow members to stay connected with like-minded people, share ideas and garner support to face challenges.

--Full integration with related AOL online tools such as the AOL Alerts & Reminders, AOL Calendar and AOL Bill Pay to help members to stay on target and reach their goals.

--Monthly newsletters, as well as links to relevant articles and essays, round out the programming offerings and help provide additional guidance.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. Based in Dulles Virginia, America Online is the world's leader in interactive services Web brands Internet technologies and e-commerce services.

About Better Life Media, Inc.

Better Life Media is a Minnesota-based media company bringing together the collective wisdom of eminent teachers, writers, leaders and speakers who have devoted their careers to helping people invigorate and enhance their personal and professional lives. Better Life Media delivers life improvement content via multiple distribution channels including online, video-on-demand, retail products, telecourses and live events. For more information, visit www.betterlifemedia.com.

(1)Source: The Market for Self-Improvement Products and Services, Marketdata Enterprises Inc. (February 2004 - 5th edition)