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America Online Launches Post-Holiday Clearance Center On Shop@AOL; Shop@AOL's `Clearance Sale' Online Catalog Offers Big Discounts on Premium, Brand Name Selections.


Business Editors/Hi-Tech Writers

DULLES, Va.--(BUSINESS WIRE)--Dec. 23, 1999

With two shopping days left until Christmas, America Online See AOL. , Inc., the world's leading interactive services company, today launched "Clearance Sale," a new discount shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into  on Shop@AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  that caters to post-holiday online bargain hunters Bargain Hunters was a game show on ABC in the summer of 1987, hosted by Peter Tomarken. Games
Each episode featured six contestants, with two playing one of the following games — Bargain Quiz, Bargain Trap and Bargain Busters — at a time.
.

Shop@AOL's Clearance Sale catalog features a wide variety of brand-name products from more than 50 merchant partners at post-holiday discounts of up to 70% off their regular retail prices.

To help streamline the shopping process and make it easy for consumers to find the best bargains in specific categories, Clearance Sale features a number of easy-to-shop departments, including Apparel & Jewelry, Computing & Electronics, Food & Gourmet, Kids & Toys and Bargain Bin Bargain bin refer to an unsorted selection of merchandise, particularly softwares, tools and CDs, which have been discounted in price. Reasons for the discount can range from the closure of a production company to a steep decline in an item's popularity in the aftermath of a fad or  (an assortment of various products).

Among the special offers featured in Shop@AOL's Clearance Sale catalog are:

-- 70% off Murray bikes for boys and girls boys and girls

mercurialisannua.
 from Redtag.com -- now

only $29.99 (compared to $79.00-$99.00).

-- 50% off The North Face Classic Hydrenaline Jacket from

SportsLine.com -- only $54.99 (compared to $110.00).

-- 65% off the Aqua Chrono Indigo(R) Watch from Campmor -- now only

$6.97 (compared to $19.99).

-- 46% off the Trimetal Irons 4-PW Set from Fogdog fog·dog  
n.
A bright or clear spot that appears in breaking fog.



[From the fact that it accompanies fog as a dog accompanies its owner.]
 Sports -- now

only $799.99 (compared to $1490.00).

-- 50% off millennium and party supplies from GreatEntertaining.com.

Patrick Gates, AOL's Vice President of E-commerce explains, "Post-holiday shoppers are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 great values from the popular brands they know and trust -- and this is exactly what Shop@AOL's Clearance Sale catalog offers."

In addition to the catalog, the majority of Shop@AOL's 275 merchant partners will be offering special discounts in the days and weeks after Christmas. The offers will be promoted throughout various areas of the AOL and CompuServe online services and the Digital City.com, Netscape.com and Spinner.com Web sites in real time.

Gates continued: "No longer just for brick and mortar See bricks and mortar.  retailers, the post-holiday shopping rush has spread to the Internet. This year, the majority of e-tailers will offer special clearance items in an effort to even further drive sales and traffic to their sites. With Shop@AOL's Clearance Sale and other great deals available online, consumers don't need to fight their way through crowded malls to take advantage of the post-holiday bargains."

Shop@AOL's Clearance Sale catalog is available to all Internet users through www.shopping.aol.com/clearance/index.adp. AOL members can easily locate these offerings at AOL Keyword: Clearance Sale.

About Shop@AOL

Shop@AOL is America Online, Inc.'s online shopping destination that extends across the Company's multiple brands. Using the Shop@ identifier, the destinations are called Shop@AOL, Shop@AOL.COM, Shop@CompuServe, Shop@Netscape, Shop@Digital City and Shop@Spinner, and are directly accessible to the more than 70% of online consumers who use AOL's brands every month.

Called "the Internet's Miracle Mile Miracle Mile can refer to the following places:
  • Miracle Mile is a main street in Stockton, California, outside the University of the Pacific
  • Miracle Mile
" by Forrester Research, Shop@AOL delivers the easiest, most compelling and dynamic shopping experience available in cyberspace.

AOL's cutting-edge new shopping experience brings together millions of products from more than 275 brand-name merchants, a 100% Guarantee of satisfaction and security, a graphically superior and user-friendly interface, and convenient shopping tools and features, all in one easy to use, best-of-breed shopping destination.

More than 40% of AOL members shopped the site in November 1999, according to Media Metrix research, in addition to millions more Shop@ users across AOL's family of brands.

About America Online, Inc.

Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, web brands, Internet technologies and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 20 million members, and CompuServe, with more than 2.2 million members; several leading Internet brands including ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , AOL Instant Messenger See AIM. , Digital City Inc.; the Netscape Netcenter and AOL.COM portals; Netscape Navigator and Communicator browsers; AOL MovieFone; Spinner.com, Winamp and SHOUTcast.

Through its strategic alliance with Sun Microsystems, the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 23, 1999
Words:673
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