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America Online Launches New AOL Latino, a Spanish Language Internet Service for U.S. Hispanics.


Business Editors/High-Tech Writers

DULLES, Va.--(BUSINESS WIRE)--Oct. 1, 2003

Bilingual and Spanish-Dominant Speakers Can Now Access

Spanish Language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons  Features and Functionality, including Built-In Parental Controls This article is about computer options. For the television show, see Parental Control (TV series).

Parental controls are options, typically included in digital television services, computer and video games, or computer software used to access the Internet, that
, Toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the  Navigation, Online Help and Self Expression

Original Spanish Language Programming in Five Rich Programming

Areas Including News, Sports, Entertainment, Music and Lifestyle

More Than 20 New Content Partners Including People en Espanol, BBC BBC
 in full British Broadcasting Corp.

Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.
 

Mundo, La Opinion, El Diario-La Prensa and BuenaSalud

In a move that takes its commitment to the Hispanic community to the next level, America Online See AOL. , Inc., the world's leading interactive services company today launched AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) Latino, a new Spanish language Internet service for U.S. Hispanics. AOL Latino is an independent service with Spanish language features and functionality, including integrated Toolbar navigation, built-in Parental Controls, Online Help, Self Expression, Welcome Screen with daily news and information and more. The new service also offers robust, dedicated Spanish language programming in five new content areas, including News, Sports, Entertainment, Music and Lifestyle.

Building upon AOL's success as the #1 Internet service provider Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 for U.S. Hispanics online (comScore Media Metrix, July 2003), the launch of AOL Latino offers popular and exciting Hispanic content and services on the Web. Today's announcement represents just the first phase of the new AOL Latino Spanish language service with future and ongoing feature upgrades planned for later this year.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a recent AOL/RoperASW survey, Hispanic online consumers want a bilingual online service with 41 percent of respondents who chose to be interviewed in Spanish preferring both English and Spanish content as compared to Spanish-only content (31 percent). The new AOL Latino appeals to both bilingual and Spanish-dominant speakers, who will have access to all the existing English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations.  content on the AOL(R) service in addition to the exclusive new Spanish features and programming for no extra charge.

Jon Miller
For the musician, see Jon Miller (guitarist).


Jon Miller (born October 11, 1951 in San Francisco, California) is an American sportscaster, known primarily for his broadcasts of Major League Baseball.
, Chairman and Chief Executive Officer of AOL, said: "U.S. Hispanic Internet users are the country's fastest-growing community online, and we are proud to offer a Spanish language service that caters to their needs and interests. With industry-leading partners and original, exclusive content, AOL Latino offers the best and deepest resources for U.S. Hispanics on the Web. Increasingly, people are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a highly differentiated, personalized online experience and that's what AOL is delivering. With the launch of AOL Latino, KOL KOL Kings of Leon (UK band)
KoL Kingdom of Loathing (online game)
KOL Key Opinion Leaders
KOL Key Opinion Leader
KOL Kiss on Lips
KOL Key Objects Library
KOL Knights of Labor
KOL Key-Oriented List
(TM) and a new teens service coming later this fall, members are able to enjoy the unprecedented customization of our new services to make their online experience truly unique."

David Wellisch, Vice President and General Manager, AOL Latino, said: "We built the new AOL Latino to respond to the needs of today's diverse Hispanic family. Since we understand the importance of providing a bilingual online experience to this community, we designed AOL Latino to offer compelling Spanish content in programming areas like news, sports, entertainment, music and lifestyle with an easy connection to the general English language service. Additionally, we have included services in Spanish that are most important to any family, such as Parental Control, E-mail, Anti-Virus Protection and Homework Help. Today's launch signals our continuing effort to reach the exploding market of U.S. Hispanics online, and reflects just phase one of a new effort to serve that community."

Spanish Language Features and Functionality

AOL Latino offers features and functionality in Spanish, in addition to all the existing English language product features offered in the new AOL(R) 9.0 Optimized - available currently to existing AOL members. Spanish language features include:

-- Welcome Screen with convenient access to daily news and

information featuring the best of our daily content

-- Seamless Installation, Registration and Set-up experience for

the AOL software and service

-- AOL's award-winning Parental Controls to help parents monitor

and set limits on what their children can see and do while they

are online on the AOL service

-- Personalized "Expressions" features including AOL(R) Instant

Messenger(TM) and Buddy List A list of colleagues, workgroup members, friends, etc., that you might wish to communicate with via instant messaging. See instant messaging. (R) features and new SuperBuddy(TM)

icons that react to common Spanish chat phrases and smileys

-- AOL Web Pop-Up Controls that allow members to block most

pop-ups and pop-unders they receive while exploring the Web

-- Mail and Spam Controls, including custom Spam Filters that get

smarter the more a member uses them

-- AOL(R) Computer Check-Up to help members keep their computer

running at its best

-- Automatic Virus Scanning for e-mail attachments

-- Spell Check for e-mails and instant messages

-- Favorite Places to save locations on the AOL service or on the

Internet so that members can revisit them easily

-- Online Help - always available at Keyword: Ayuda

-- Core functionality, including AOL(R) Mail, Address Book,

integrated Toolbar navigation, as well as the ability to customize

up to seven Screen Names per AOL account

-- Various other useful features in Spanish including AOL's

sign-on/off screens, Terms of Service (networking) Terms Of Service - (TOS) The rules laid down by an on-line service provider such as AOL that members must obey or risk being "TOS-sed" (disconnected). , Notify AOL, Passwords setup

and more

-- Toll free number to reach a Spanish-speaking AOL member

services representative to sign up for AOL Latino or get

assistance by dialing 866-885-5117

Five Rich, Original Programming Areas

AOL Latino is committed to giving both bilingual and Spanish-dominant speakers rich and compelling content that is relevant to their daily lives. As part of the launch, AOL Latino is debuting original Spanish language programming in five areas: News, Sports, Entertainment, Music and Lifestyle.

AOL(R) Noticias (News): From headlines close to home or clear around the globe, AOL Noticias will provide members with in-depth news coverage, from partners including Univision, La Opinion, Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
, EFE EfE Environment for Europe (EU)
EFE Einstein Field Equations (general relativity)
EFE Early Fuel Evaporation (Automotive Emission Control)
EFE Endocardial Fibroelastosis
 News Wire, the BBC Mundo and a host of U.S. and Latin American newspapers. AOL Latino will also offer high profile and exclusive stories for AOL Latino from top journalists.

AOL(R) Deportes (Sports): Whether it's a GOOOL!, a home run, or a touchdown, AOL Latino members can read about it on AOL Deportes. With key partners including SoccerAge, the NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
, STATS, Inc. and La Opinion, the new channel will focus on U.S. and international soccer, baseball from the U.S. and throughout the Americas, and all the major boxing title fights from heavyweights to flyweights. AOL Latino will also provide special coverage of Hispanic athletes in the U.S. and around the world as well as the latest sports scores.

AOL(R) Entretenimiento (Entertainment): Entertainment fans can get the latest Tinseltown buzz, movie reviews, celebrity news and more with exclusive daily content delivered from leading partners including People en Espanol.

AOL(R) Musica (Music): Through AOL Musica, Latin music finally comes alive online in a big way, allowing fans to be the first to hear new singles, view new videos and discover new artists. With Primer Sonido (First Listen), members can listen to new songs from Latin artists before they're released on radio. Plus, they can see and hear Latin stars perform unplugged on Sesiones@AOL (Sessions@AOL) or watch videos before they are shown on television in our Primer Vistazo (First View) feature. To get a stream of a new album before it hits stores, members can check out AOL's Zona Estreno (Listening Party). These exclusive features are sure to make AOL Musica the ultimate online destination for Latin music fans.

AOL(R) Estilo de Vida (Lifestyle): From what's hip to wear to what's hot in home decorating, AOL Estilo de Vida will feature the latest in health, fashion and beauty, home and kitchen and relationships. AOL Estilo de Vida will also feature helpful subchannels like Preguntale al Maestro, which provides homework help for kids in a variety of subject areas. This area will include a complete official government guide in Spanish, Consumer Reports to give our members valuable advice, a special Astrology area and other important and fun resources to help members in their everyday lives.

Each of the five channels will have its own community page to give members an opportunity to interact and communicate with others on favorite topics. Community is a key hallmark of the AOL service, and AOL(R) Tu Gente gives its members a voice, whether they want to join the fray in forums, sound off in chat rooms, or even find love on the Amor sub-channel. With AOL's broad range of community tools, AOL Latino members can stay connected to family and friends, and forge new relationships as well.

Leading Hispanic Content Partners

To keep members informed and engaged, AOL Latino has aggregated an unparalleled group of content partners from leading sources around the world. Key launch partners providing content include:

Alsofa.org- A Spanish-language and bilingual source for mental health and emotional well being information.

The Associated Press - the world's oldest and largest newsgathering news·gath·er·ing  
adj.
Of, relating to, or involving the research and reportage of news: a worldwide newsgathering operation.



news
 organization.

BBC Mundo - World-class, multimedia news in Spanish from the BBC.

BuenaSalud - The leading source of Spanish language health reference information and news on the Internet, serving all of the Americas.

Consumer Reports - Spanish-language product ratings and shopping advice from the trusted, unbiased consumer resource.

EFE - The world's largest Spanish-language news agency and global leader in Hispanic news and information.

El Diario-La Prensa - Leading New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 Spanish language newspaper and the oldest Spanish language newspaper in the country.

Hispanic Business Hispanic Business, Inc. is a media company based in Santa Barbara, California, in the United States of America. Founded by Jesús Chavarría in 1979, Hispanic Business, Inc. publishes information for and about Hispanic professionals and entrepreneurs.  -Leading English-language business publication for the Hispanic market.

HispanicOnline.com - The most comprehensive English-language site for Latinos, featuring news, entertainment and information as well as the contents of HISPANIC Magazine, the nation's largest general interest glossy; and HISPANIC Trends, a business monthly.

Knight Ridder
For the unrelated television series, see Knight Rider.


Knight Ridder (IPA: /ˈrɪdɚ/) was an American media company, specializing in newspaper and Internet publishing.
 Digital - Spanish-language newspaper web sites in Miami (El Nuevo Herald El Nuevo Herald is a McClatchy newspaper published daily in Spanish in Miami, Florida, in the United States. The Herald's sister paper is The Miami Herald, also produced by the McClatchy Company. ), Dallas/Fort Worth (La Estrella), and San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, CA (El Nuevo Mundo), providing in-depth local and international news and analysis.

La Opinion - The leading Spanish-language daily newspaper in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , providing original and award-winning content to U.S. Hispanics.

Merriam-Webster - Spanish/English dictionary.

NFL - Provides easy access from the Deportes channel to the NFL en Espanol site as well as integration of selected NFL en Espanol articles.

People en Espanol -Time Inc.'s leading celebrity magazine for Hispanics offering exclusive daily content

STATS, Inc. - Offers the latest statistics on games and players from the major European and Latin American soccer leagues The American Soccer League has been a name used by three different professional soccer leagues in the United States. ASL I
The original American Soccer League, operating between 1921 and 1933, was the first significant viable professional soccer league in the United
, baseball from the Caribbean and Mexico as well as all major weight classes in global boxing. In addition, AOL members will have integrated access to coverage of the major international soccer tournaments including the FIFA FIFA International Association Football Federation [French Fédération Internationale de Football Association]

FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f 
 

SoccerAge.com - Provides integrated Spanish language coverage of International and U.S. soccer World Cup(R), Euro 2004 Cup, Gold Cup and Copa Libertadores.

The Knot - The most comprehensive resource for couples seeking information and services to help plan their weddings and their future lives together

TodoBebe - the leading Spanish-language provider of the most relevant and credible multimedia content for before, during and after pregnancy, including infertility and parenting issues.

Univision Online, Inc. - The largest web-based Spanish-language Internet destination in the U.S.

World Book - Spanish-language encyclopedia for grades K-8.

With today's launch, consumers online can experience AOL Latino in two ways. Any AOL 9.0 Optimized member can access a Spanish Welcome Screen and have access to the five new programming channels. To access the full Spanish features and functionality of AOL Latino, members can download the AOL 9.0 Optimizado product at Keyword: Latino or through special installation disks distributed via retail outlets in November. AOL 9.0 Optimizado offers unlimited usage for $23.90 per month, with full access to Spanish language content plus all the great features of the English language service for no extra charge.

About AOL(R) Latino

AOL Latino is an independent Spanish language service offering robust Spanish product features and content including U.S. and Latin American news The American News is a newspaper in Aberdeen, South Dakota, published by Schurz Communications of South Bend, Indiana.

Schurz bought The American News from The McClatchy Company in June 2006 after McClatchy acquired Knight Ridder, the
, the latest in music, entertainment and sports, as well as features on a wide range of topics from relationships to healthy living.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of AOL Time Warner Inc. (NYSE NYSE

See: New York Stock Exchange
: AOL). Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive, Web brands, Internet technologies and e-commerce services.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 1, 2003
Words:1970
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