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America Online Launches Back to School@AOL: a One-stop Online Resource for Parents, Students and Educators.


DULLES, Va.--(BUSINESS WIRE)--Aug. 25, 1998--

Company Kicks Off Campaign to "Sign Up Your School"

on the Internet with FamilyEducation Network

America Online See AOL.  Helps Parents and Teachers Around the Country to Get Their Schools "Connected" With Free Customized School Web Sites

Fostering Communication Between Parents and Educators

In an effort to raise awareness among parents and teachers about the availability of free customized Web sites to every school in the country, America Online today kicked off the "Sign Up Your School" campaign with the FamilyEducation Network.

The campaign, a key element of "Back to School@AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ," is designed to tap the potential of the Internet to play a more central role in education through improving local parent - teacher communication.

The AOL-FEN Sign Up Your School campaign begins today and runs through October 31, 1998. Parents or teachers who are interested in the Sign Up Your School program can get more information by going to AOL Keywords: FEN Fen (fŭn), river, 375 mi (604 km) long, rising in the Wutai Mts. and flowing southwest, through a narrow valley, to the Huang He, Shanxi prov., N central China; navigable for small junks only in its lower course.  or Education, by going directly to FEN's Web site (http://familyeducation.com), or by calling FEN at 1-888-881-3472.

As schools sign up to establish their free Web sites, the school names (as well as the names of the parent supporters) will be entered into a drawing to win one of 150 free AOL accounts for a year. In addition, every school signing up with FEN during this back to school season will receive a video with important information about Internet safety for children.

Rated the "world's best parenting Web site" by Family PC magazine, the FamilyEducation Network has built a network of Web sites for schools throughout the country. These Web sites allow parents to communicate directly with their child's teacher through e-mail and chat enabling much more regular contact between the key figures in a child's education as well as providing valuable information for parents like school event listings, activities and PTA PTA or parent-teacher association: see parent education.  meeting notes.

"We know that parental involvement is the biggest factor in the academic success of a child," said Steve Case Steve Case (born August 21, 1958) is a businessman best known as the co-founder and former chief executive officer and chairman of America Online (AOL). He reached his highest profile when he played an instrumental role in AOL's merger with Time Warner in 2000. , Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of America Online Inc. "We want to move parent-teacher communications into the 21st century by enabling an easy and convenient dialogue over the Internet instead of through the more traditional routes of notes pinned to coats or tucked in backpacks. Today we invite every school district in the nation to take advantage of this free resource and get connected."

"Sign Up Your School is a unique partnership between FamilyEducation Network and America Online," said Jonathan Carson, President and Co-Founder of FEN. "We are striving to foster increased parent/school community through the use of the Web. This campaign is founded on the premise that communication between parents and schools can be greatly enhanced by harnessing the power of the Internet."

America Online entered into a partnership with the FamilyEducation Network in April 1998. In addition to carrying the award-winning content and educational resources of the FamilyEducation Network on AOL's Families and Research & Learn channels, each school participating in the FamilyEducation Network will be assigned an AOL Keyword to allow AOL users to navigate directly to a specific school's site.

Participating schools in the FEN network will also take advantage of AOL's Instant Messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or  technology which enables real-time private communication between Internet users Internet user ninternauta m/f

Internet user Internet ninternaute m/f 
 - a resource that is well-suited to communications between parents and teachers.

In just over 12 months, 335 school districts - representing a total of 2,855 schools - have signed onto the FamilyEducation Network's initiative. FEN has built a unique public/private alliance with the leading grass roots grass roots
pl.n. (used with a sing. or pl. verb)
1. People or society at a local level rather than at the center of major political activity. Often used with the.

2. The groundwork or source of something.
 education organizations including the American Association of School Administrators The American Association of School Administrators (AASA), founded in 1865, is the professional organization for more than 13,000 educational leaders across the United States.  (AASA AASA American Association of School Administrators
AASA Asian American Student Association
AASA Association of Academies of Sciences in Asia
AASA Aging and Adult Services Administration
AASA Administrative Assistant to the Secretary of the Army
), the National PTA, and the National School Boards Association (NSBA NSBA National School Boards Association
NSBA National Small Business Association
NSBA Nebraska State Bar Association
NSBA National Snaffle Bit Association
NSBA National Steel Bridge Alliance
NSBA North Saskatoon Business Association (Canada) 
).

Through private sector partners like AT&T Learning Network, Fleet Financial Group and Scott Foresman-Addison Wesley, the company provides its program at no cost to school districts.

Back To School@AOL Launches

In launching Back To School@AOL (Keyword: Back To School), America Online has created the world's largest online resource for parents and kids going back to school. Back To School@AOL is one the most popular programming sites on America Online, offering homework help, advice for parents, college preparation resources, Fall fashion tips, and continuing education continuing education: see adult education.
continuing education
 or adult education

Any form of learning provided for adults. In the U.S. the University of Wisconsin was the first academic institution to offer such programs (1904).
 information.

The Back To School area also offers members access to the content and educational resources of the FamilyEducation Network.

"More than 43% of the more than 12.5 million households in the AOL community have children ages 6-17, so back to school is a busy time for many of our members," Barry Schuler Barry Martin Schuler (born September 7, 1953 in Jersey City, New Jersey) is American Internet pioneer, perhaps best known for making the Internet easy to use consumers while working for America Online for seven years, and being the CEO for three years. , President, AOL Interactive Services. "Many of these members rely on AOL's Back to School area - for example our AOL homework helpers answer more than 1 million questions per week - because we provide the easiest-to-use and most comprehensive educational resource and community in cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. .

"In addition, our partnership with FEN facilitates communication between parents and teachers, enabling an open dialogue that allows parents to take a more proactive role in their child's education," added Schuler.

Back to School@AOL

Back To School@AOL is divided into five categories: Homework Help, Parents' Guide, College Preparation, Back To School Shopping and Continuing Education. Specifically:

-- Homework Help features Ask A Teacher, where kids can e-mail

teachers questions regarding their homework. AOL Homework helpers

provide more than a million individualized in·di·vid·u·al·ize  
tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es
1. To give individuality to.

2. To consider or treat individually; particularize.

3.
 responses to homework

questions each week. Parents and kids also have access to Compton

and Columbia Concise Encyclopedias, an online research library,

dictionaries and a thesaurus.

-- Parents' Guide offers advice from the FamilyEducation Network on

how to prepare your kids for the school year, parental

involvement in children's school experience, school safety and

children's learning styles. FEN also sponsors the "Electric

Library@AOL" and "Hometown Hero" sweepstakes. If users sign-up

for a trial membership to Electric Library, the Internet's

premiere online resource library, they are eligible to win $3,000

or one of 50 annual Electronic Library subscriptions. Parents and

children can also be a "Hometown Hero" by entering a sweepstakes

to win $10,000 worth of computer equipment and $2,500 computer

for their home.

-- College Preparation & Applications provides access to Peterson's

Guide to Colleges so parents and teens can determine what college

is best for them here and abroad. There are also SAT tips,

practice tests and registration and test dates. Scholarship and

grant information is also available and users can even apply to

more than 1,000 colleges online.

-- Back To School Shopping offers an easy way for AOL members to

purchase the essentials for the back to school season including,

sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 & active wear, apparel & accessories, books, music

& videos and electronic & computer goods.

-- Continuing Education provides valuable information to adults who

are considering going back to school. Adults can register for

credit or non-credit courses online and take free computing

tutorials. Peterson's Guide to Graduate Schools is also

available, as well as financial aid and entrance exam Noun 1. entrance exam - examination to determine a candidate's preparation for a course of studies
entrance examination

exam, examination, test - a set of questions or exercises evaluating skill or knowledge; "when the test was stolen the professor had to
 

information.

Other well-known AOL partners, including Teen People, Blackberry Creek, Nickelodeon and MaMaMedia, contribute a variety of educational content and activities for parents and kids of all ages including:

-- "School Style Gallery," "Ask Stylegrrl" and "Sari's

Back-To-School Advice" are all part of Teen People Online's area

devoted entirely to Back to School. "School Style Gallery"

displays teens across the country in their ideal back to school

wardrobes based on online surveys. "Ask Stylegrrl" is an online

fashion guru who answers fashion questions and solves crises.

Plus, "Sari's Back-To-School Advice" counsels teens on dating and

relationships.

-- Blackberry Creek offers kids an opportunity to share their school

experiences by submitting poetry and short stories on back to

school topics like "what if there were no school," "best friends"

and "my teacher's the best." Kids can also send in artwork

depicting their new friends and teachers at school. Today's Topic

message board provides further opportunities to express opinions

about going to a new school, home schooling home schooling, the practice of teaching children in the home as an alternative to attending public or private elementary or high school. In most cases, one or both of the children's parents serve as the teachers. , friends in class and

school fashion.

-- "Back to School Fashion Accessories Fashion accessories are items apart from the garment itself, which complement the whole outfit. Fashion accessories include jewelry, gloves, handbags, hats, or scarves. ," featured on Nickelodeon

Online, includes a questionnaire asking kids to choose which

supplies they "must have" to go back to school. The supplies they

choose determine their personality and prompt participants to

download an item that fits their personality -- an apple for the

teacher's pet teach·er's pet
n. pl. teacher's pets or teachers' pets
1. A student in special favor with a teacher.

2. One who has gained favor with an authority.

Noun 1.
 or a tiara for a homecoming Homecoming
Odyssey

concerning Odysseus’s difficulties in getting home after war. [Gk. Myth.: Odyssey]

You Can’t Go Home Again

revisiting his home town, a writer is disillusioned by what he sees. [Am. Lit.
 queen.

-- MaMaMedia is the first Internet magazine Internet Magazine was a monthly print title launched in October 1994 by the UK publishing house, Emap. Its last issue, number 119, was published in July 2004. History  for kids where young

people can publish their own work and check out what other kids

are doing online in a kid's gallery. There are also links to some

of the best children's areas on the Internet and opportunities to

use technology skills to build web sites and cartoon characters.

America Online Inc., based in Dulles, operates two worldwide Internet online services: AOL Interactive Services, with more than 12.5 million members; and CompuServe, with approximately 2 million members. America Online also operates AOL Studios, the world's leading creator of original interactive content.

Other branded Internet services operated by America Online Inc. include AOL.COM, the world's most accessed Web site from home; AOL NetFind, AOL's comprehensive guide to the Internet; Digital City, the nation's most popular local content network; AOL Instant Messenger See AIM. , an instant messaging tool available on both AOL and the Internet; and ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , an instant communications and chat technology on the Internet.

CONTACT: America Online Inc

Pam McGraw, 703/265-1746

or

Tricia Primrose primrose, common name for the genus Primula of the Primulaceae, a family of low perennial herbs with species found on all continents, most frequently in north temperate regions. , 703/265-1746
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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