America Online Latin America and Metron, Brazil's Leading PC Manufacturer, Announce Marketing Agreement.Business Editors/Hi-Tech Writers
AOL 7.0 Software to be Preinstalled in Metron PC's, Providing
Consumers with a Simplified Registration Process for the AOL Brazil
Service
Underscores AOL Latin America's Ongoing Targeted Marketing Initiatives
With Direct Access to Metron's Customer Base
America Online See AOL. Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AOLA AOLA America Online Latin America ), one of the leading interactive services providers in Latin America, today announced a marketing agreement between its Brazilian subsidiary, America Online Brazil Ltda, and Metron, Brazil's leading manufacturer of personal computers, aimed at strengthening AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Latin America's targeted marketing initiatives with direct access to Metron's large customer base. The agreement will provide premier placement of a pre-installed version of the AOL 7.0 software on Metron personal PCs, along with AOL 7.0 software CDs in Metron PC packaging, making it easier than ever for Metron customers to go online with AOL when they purchase Metron personal computers. Consumers who register for the service via their Metron PCs will receive a limited free trial period to sample the AOL Brazil service. The AOL 7.0 software, AOL's most advanced and easiest to use, offers a new and improved toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the as well as enhancements to the most popular features of the service, making the AOL interactive experience even more convenient and relevant to the lives of AOL members in Brazil. Metron is Brazil's leading manufacturer and retailer of personal computers with more than double the volume of the next retailer, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the 2001 IDC report on the Brazil PC market. The company specializes in manufacturing and retailing affordable computers targeting Brazil's large middle and lower income levels. Eduardo Hauser, Vice President of AOL Services of AOL Latin America, said: "With consumers increasingly buying computers specifically to go online, having AOL software pre-installed on Metron PCs will provide support to our targeted marketing initiatives. A leader in the Brazilian market, Metron is the perfect partner to join forces with to bring the benefits of the AOL interactive experience to even more Brazilian consumers. AOL Latin America is very pleased to add Metron to our roster of leading PC manufacturers that work with us to introduce our AOL-branded services to consumers in the Latin American marketplace." Carlos Trostli, President of America Online Brazil, said: "We are excited to be working with Metron, a well known local brand and trusted PC See trusted computer system. manufacturer in the Brazilian market. Through this agreement, we hope to directly reach their base of Brazilian consumers and introduce them to the ease and convenience of the AOL interactive experience, already enjoyed by more than 1 million members in Latin America." Cassio Fernandes Augusto, Marketing Director for Metron, said: "We are very pleased to join in this new agreement with America Online Brazil. Metron's objective is to work with the best possible partners with a strong market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" , and this agreement combines each of our companies' services, quality and brand recognition. With America Online Brazil's strong market presence, we welcome them as an important new partner." AOL Latin America has similar agreements with several well-known global PC manufacturers who have preinstalled the AOL software in their personal computers as well as included CDs with the AOL software inside the shipping box of computer peripherals such as printers, scanners, and CD burners. About AOL Latin America America Online Latin America, Inc. (NASDAQ:AOLA) is the exclusive provider of AOL-branded services in Latin America and has become one of the leading Internet and interactive services providers in the region. AOL Latin America launched its first service, America Online Brazil, in November 1999, and began as a joint venture of America Online, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner Inc. (NYSE NYSE See: New York Stock Exchange :AOL), and the Cisneros Group The Cisneros Group of Companies is one of the largest, privately held media, entertainment, telecommunications and consumer products organizations in the world. The Group owns or holds interests in companies ranging from broadcast television, networks and pay television businesses of Companies. Banco Itau, a leading Brazilian bank, is also a minority stockholder of AOL Latin America. The Company combines the technology, brand name, infrastructure and relationships of America Online, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group of Companies, one of the leading media groups in the Americas. The Company currently operates services in Brazil, Mexico and Argentina and serves members of the AOL-branded service in Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . It also operates a regional portal accessible at www.aola.com. America Online's 34 million members worldwide can access content and offerings from AOL Latin America through the International Channels on their local AOL services. About Metron Metron was founded in 1984 and has been a major player in the Brazilian domestic manufacturing industry of personal computers since 1995. The Company has steadily grown and as of the end of 2001 had the number one market share ranking according to IDC as well as the Gartner Group. The Company specializes in manufacturing and retailing affordable computers to address the B and C socioeconomic levels of Brazil, which represent close to 50% of the population. |
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