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America Online Invites People to 'Take It Off' -- Online Community-Based Fitness Program Gives Members Pound-Paring Plan that Works.


Business Editors

DULLES, Va.--(BUSINESS WIRE)--April 22, 2002

AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Live Chats with Experts, Recipes, Fat Fighters and More

Provide Workable Weight Loss Program Just in Time for Summer

Season

After a winter of snacking and scarfing, passing the pie and packing the pounds, America Online See AOL.  is helping its members prepare for swimsuit season with its 12-week "AOL Takes It Off" fitness and weight loss program. Beginning tomorrow, April 23, AOL members will be invited to sign up for the program at AOL Keyword: AOL Takes It Off, where they can get information on how to get started, sign up for the weekly "Healthy Matters" newsletter, print worksheets to keep track of their activities, find a support group in the Community area and learn about the special speaker series featuring dietitians, experts and authors.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a poll by Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. , 80 percent of Americans are over their recommended weight. Many of them, however, have found the Internet to be a useful tool in finding helpful weight loss and nutrition information. According to a recent survey by the California HealthCare Foundation, nearly 100 million Americans have gone online to find health-related content, and many of them have specifically sought out diet information. AOL Takes It Off allows members to cut through the vast array of weight-management options with comprehensive, fitness and weight loss information that will help members find the best personal course of action to get and feel healthy.

"AOL is excited to present members with this new program providing a realistic and hands-on online fitness and weight loss plan that allows them to keep track of their progress both online and offline," said Michelle Madhok, AOL Director of Key Audiences. "In addition, they are able to get the support and help they need from other AOL members who are also working to attain a more healthy lifestyle."

Getting Started

Starting tomorrow, members who log onto AOL Keyword: AOL Takes It Off will be able to pledge their commitment to a new healthy lifestyle and receive the weekly newsletter, which contains exclusive discounts and coupons from top bookstores, health sites and apparel. Members will find a plethora of health and fitness information including links to recipes, fitness plans, exercise ideas, grocery guides, motivational sayings, suggestions on how to stock the fridge, a schedule for the speaker series on AOL Live and details on how to get started in the community area. Oxygen.com will provide weekly challenges and plans to create a true lifestyle makeover.

Taking it Off Together

Having support makes just about any endeavor a little easier. Participants in the AOL Takes If Off program can tap into a wide network of other individuals who also are looking to banish the bulge, lose the love handles, and adopt an overall healthier lifestyle. The Community area offers support for everyone from moms wanting to lose weight after having a baby, brides toning up for their wedding and men just looking to shed a winter beer belly beer belly
n.
A protruding abdomen, especially as the result of habitual beer drinking.

beer belly n (col) → barriga (de bebedor de cerveza)

. Members can create their own support group and invite others to join, share their motivational weight loss stories, pitfalls to avoid, menu tips and more.

AOL Live Chats With Experts

The next best thing to having a sit-down session with a personal trainer personal trainer person n(persönlicher) Fitnesstrainer m, (persönliche) Fitnesstrainerin f  or weight loss expert is the chance to chat with them live. From April 23 through July 8, members can get practical fitness and weight loss help by joining one of many AOL Live Chats with recognized dietitians, authors and weight management experts from Oxygen and other partners. Featured April chats include: Dr. Andrew Weil This article is about the alternative medicine proponent. There are famous (unrelated) mathematicians named Andrew Wiles and André Weil.

Andrew Thomas Weil (b. 1942) is an American author and physician, best known for establishing and popularizing the field of integrative
, author of "The Healthy Kitchen: Recipes for a Better Body, Life and Spirit," Leighton Smith Leighton Smith may refer to:
  • Leighton W. Smith, Jr. an admiral in the United States Navy.
  • Leighton Smith (radio) a radio broadcaster on Newstalk ZB.
, author of the top-selling book "Sugar Busters The Sugar Busters diet is a low-carbohydrate diet focused on eliminating foods containing refined carbohydrates such as refined sugar, white flour, and white rice, as well as naturally-occurring carbohydrates rating high on the glycemic index such as potatoes and carrots. ," life coach Cheryl Richardson, host of the Oxygen series "The Life Makeover Project with Cheryl Richardson," and David Kirsch David "Zoid" Kirsch is a computer game developer. His first notable project was Threewave CTF (Capture the flag) modification for Quake, in 1996. He was hired by id Software in 1997 to develop the CTF modes, which he over time implemented for Quake II , fitness trainer of stars such as supermodel Heidi Klum.

Men's Health Men's Health Definition

Men's health is concerned with identifying, preventing, and treating conditions that are most common or specific to men.
 Management

It's not just women who flock to the Internet for weight-management assistance. Men looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 gut-busting guidance and get-fit tips can tap into a wide array of resources available through AOL Takes It Off. Men's Health magazine will provide such features as an ultimate dumbbell Dumbbell

An investment strategy, used mainly for bonds, where holdings are heavily concentrated in both very short and long term maturities.

Notes:
This is also known as a barbell, charting on a timeline gives the appearance of a barbell or dumbbell.
 program, gut busters and muscle builders, and local links to the best gyms.

Make It A Local Experience

The AOL Local Guide, found at AOL Keyword: Local, will provide visitors with information on local gyms, local restaurants featuring healthy foods and the best walks or fitness trails in their towns. They'll be able to trade info on favorite hiking spots and give reviews of their favorite low-fat haunts. The AOL Local Guide will also offer a complete "body, mind and soul make-over" area featuring information for beauty salons, dance lessons, hobby centers, music instruction and much more.

Celebrating Success

A little motivation can go a long way toward achieving success, particularly when it comes to weight loss. The "AOL Takes It Off" Support Center gives members printable success planners, motivational screensavers, and printable awards to help get them in the mood to lose weight and gain confidence through achieving their goals. At the end of the program, AOL will tally up how much weight AOL members were able to lose. Members are invited to create groups for their town, with work friends, or even with faraway pals. AOL will then publish the stories of the most outstanding groups, in categories such as best emergency support, largest groups, best before-and-after photos.

About America Online, Inc.

America Online, Inc., is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of AOL Time Warner, Inc. (NYSE NYSE

See: New York Stock Exchange
: AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Apr 22, 2002
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