America Online Invites Members to "Take It Off" 2.

Business Editors

DULLES, Va.--(BUSINESS WIRE)--Jan. 13, 2003

America Online, Inc.--

Second Annual Diet and Fitness Program Features Expert Advice, Success
             Stories, Photos and Online Community Support

  First-Ever AOL "Caribbean Cruise to Fitness" Launched by AOL Travel
                         with Health Magazine

America Online, Inc., the world's leading interactive services company, today announced the launch of the second annual "AOL Takes It Off" program, a follow-up to last year's popular diet and fitness feature offering a robust community-based series aimed at helping members win in the Battle of the Bulge, whether they have 10 pounds to lose or 110.

As part of this program, AOL Travel, in conjunction with Travelocity, is also launching the first-ever AOL "Caribbean Cruise to Fitness" with Health Magazine. The Caribbean Cruise to Fitness enables AOL Takes It Off 2 participants and other AOL members with similar fitness goals to "cruise and lose" unwanted pounds, meet their fellow program participants in-person and put the healthy living strategies they learned online into practice. Members can learn more about the AOL Takes It Off 2 program by going to AOL Keyword: AOL Takes It Off or make a reservation now for the cruise at AOL Keyword: Fitness Cruise.

AOL Takes It Off 2 is a weekly feature offering expert advice and tips from members on diet dilemmas and body workouts, as well as the chance for members to draw motivation from the online community through special chats, message boards and support groups. According to a poll by Harris Interactive, nearly 100 million Americans have used the Internet to find health-related content, and many of them have specifically sought out diet information. Last year's AOL Takes It Off program was an overwhelming success with more than 64,000 members subscribing to the weekly newsletter and nearly 10,000 people joining the official "Takes It Off" support group -- the largest public group on AOL to date. More importantly, AOL members lost an estimated 21,250 pounds last year through the program, roughly the weight of a killer whale.

"AOL Takes It Off is proof that there is power in numbers. The original AOL Takes If Off was one of our most successful community-based programs ever with tens of thousands of members taking part in the series to get advice and try out new weight loss and fitness strategies," said Jim Bankoff, Executive Vice President, AOL Brand Operations. "We are thrilled to be able to offer our members an enhanced program that builds upon the success of last year. We're offering people diet and fitness advice, while at the same time allowing them to connect online with other dieters around the country with common goals. This online support system makes all the difference and is exactly what the AOL online community is all about."

"We are excited to join AOL Travel in launching the first-ever Caribbean Cruise to Fitness," said Health marketing director Eileen Kiernan. "It's really the perfect way for members to learn more about how they can reach their diet and fitness goals, and at the same time celebrate their achievements in a fun, relaxing atmosphere."

AOL Takes It Off 2 is designed to help members lose weight or get fit, whether they're looking for an organized program or just want to improve their approach. Highlights include:

***Diet Dilemmas: Members can find motivating expert tips from WebMD on hot diet topics such as getting started, dining out strategies, portion distortion, boosting your metabolism or losing those last 10 pounds. A core part of the program is having AOL members weigh-in by sharing their success secrets on these same topics and featuring their tips and photos each week in a member gallery. The gallery will also give members the chance to e-mail their tips to a friend and sound off by voting on their favorite success stories. The winning tips will be highlighted in a special feature at the conclusion of the program.

***Body Workouts: Members will get exercise guidance from Health Magazine with printable step by step instructions and animations that target key muscle groups such as abdominals, arms and thighs.

***Community: Rich community elements such as a special AOL Takes It Off support group, message boards and chats will be integrated throughout the programming allowing members to connect with fellow dieters for additional inspiration. Members will also be able to locate diet buddies in their hometown and form local support groups based on common weight loss goals.

***Newsletter: Members can also subscribe to a weekly newsletter which is chock full of guidance on how to stay the course including articles about healthy eating habits, ways to stay motivated and success stories from others.

At the conclusion of the AOL Takes It Off 2 program, AOL Travel and Health Magazine are enabling AOL members to set sail on the first-ever AOL "Caribbean Cruise to Fitness" aboard the new luxury ship Norwegian Dawn. The week-long cruise offers members a unique way to celebrate their now healthier lifestyle by enjoying nutritious recipes, on board fitness classes and discussions with Health magazine experts. The cruise also offers members the chance to take new friendships offline and meet up with other program participants in the real world.

The Caribbean Cruise to Fitness, which is on sale now, embarks from Miami, Florida on April 26, 2003 and returns on May 3, 2003. Ports-of-Call include Ocho Rios, Jamaica; George Town, Grand Cayman; Costa Maya, Mexico; and Cozumel, Mexico. Cabins start at the low price of $599. AOL members can find more information about the cruise by going to AOL Keyword: Fitness Cruise.

About America Online

America Online, Inc. is a wholly owned subsidiary of AOL Time Warner, Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.