America Online Introduces 'Look, Listen & Play'--a Summertime Program Featuring AOL Exclusives in Games, Movies, Music & Television.

Entertainment Editors/High-Tech Writers

DULLES, Va.--(BUSINESS WIRE)--May 1, 2003

Eight-week Promotional Program Highlights AOL(R) for Broadband, Showcases AOL Entertainment Firsts, and Reprises Annual "Celebrity You've Got Mail(R)" Contest

Circuit City, CompUSA and Gateway to Provide In-Store Promotion

Vanilla Coke Secured as Online Promotional Sponsor

America Online has launched "Look, Listen & Play" -- an eight-week programming and promotional campaign that highlights AOL(R) for Broadband and premieres all-new exclusive content in the AOL Entertainment categories of Games, Movies, Music and Television. In addition, as part of the "Look, Listen & Play" promotion, AOL will be bringing back its popular "Celebrity You've Got Mail(R)" game, which invites participants to guess the identity of a number of celebrity "mystery voices" for the chance to win prizes. Members can also customize their own AOL greetings with these voices.

"Look, Listen & Play" will feature sneak peeks and exclusive insights into some of the summer's most anticipated movie and music releases, new games and television episodes, including Terminator 3: Rise of the Machines, the season premiere of Sex and the City, new releases from Beyonce Knowles, Pink, Michelle Branch, Annie Lennox and more. Featured at AOL Keyword: looklistenplay, the campaign will be supported through offline promotion at more than 6,000 retail locations including Circuit City, CompUSA and Gateway stores. Here, consumers can pick up one of more than a million specially marked "Look, Listen & Play" CD-ROMS featuring AOL 8.0 and AOL for Broadband 8.0 PLUS. In addition, Vanilla Coke will be an online promotional partner for the program throughout the month of May, with prominent branding within both "Look, Listen & Play" and "Celebrity You've Got Mail."

"We developed 'Look, Listen & Play' as a way to showcase AOL Entertainment's exclusive and original content through both creative online programming and strategic offline marketing," said Kevin Conroy, SVP and General Manager, AOL Entertainment. "'Look, Listen & Play' complements the existing 'Celebrity You've Got Mail' program--bringing members the celebrity voices they love, while also delivering top-notch exclusive entertainment content in one destination."

Eight Weeks of "Firsts"

The "Look, Listen & Play" promotion is designed to increase awareness of AOL Entertainment's programming features, including First Play and Inside the Game (Games), First Look (Movies), First View (Music), First Listen (Music), Sessions@AOL (Music) and First Watch (Television). These AOL Entertainment "First" features and others provide consumers with advance and exclusive looks at new songs, videos, games, movies and television episodes--all experienced best via AOL for Broadband. Highlights of "Look, Listen & Play" entertainment exclusives include:

-- AOL Games: Inside the Game offerings will include exclusive

previews (game play footage, game trailers or special

behind-the-scenes video) from anticipated game titles such as

The Sims(TM) Superstar and more to be announced. Members will

also get a special Inside the Game feature from the E3 Video

Games Expo, where new upcoming game titles are first

introduced.

-- AOL Movies: First Look offerings will include exclusive

previews of footage from Terminator 3: Rise of the Machines,

Finding Nemo and more titles to be announced in the coming

weeks.

-- AOL Music: Exclusive offerings include a live Foo Fighters

performance for a special edition of the weekly series

BroadBAND Rocks(TM); a First Listen debut of a song from

Beyonce Knowles' highly anticipated solo project plus other

premieres from Pink, Annie Lennox and Michelle Branch;

Listening Parties featuring albums from Marilyn Manson, Bob

Marley & The Wailers and the Isley Brothers and Sessions@AOL

special performances by Annie Lennox, Michelle Branch and Lisa

Marie Presley.

-- AOL Television: Members will have access to "The Morning After

Exclusive" video each Thursday--behind the scenes interviews

with the rejected bachelorettes from the hit ABC series The

Bachelor. In addition, AOL Television's popular First Watch

feature will offer an exclusive preview of the premiere

episode from the new season of Sex and the City.

Who's that Voice Saying "You've Got Mail"?

For the third year in a row, AOL is bringing back its popular "Celebrity You've Got Mail" sweepstakes which will happen in tandem with "Look, Listen & Play." Each week, a new celebrity "mystery voice" will utter "You've Got Mail," "Welcome" and "Goodbye." Participants will have the opportunity to guess the identity of the mystery voice, choosing from three celebrity names, as well as customize their own AOL greetings with these celebrity voices. Many of these voices will also be available for customizing greetings for AOL Voicemail, a new premium service that enables AOL members to listen to their home voice messages online and their AOL e-mails over the telephone.

For each correct guess, participants will be entered into a drawing for a chance to win a "Look, Listen & Play in LA" trip to Los Angeles plus $5,000 cash. Other prizes include a year of AOL for Broadband service, CDs, DVDs and more. Details and official rules can be found at AOL Keyword: looklistenplay.

Past "Celebrity You've Got Mail" voices have included such A-list celebrities as Cher, Madonna, Michael Jordan, Matt Damon, Britney Spears, Sarah Jessica Parker, Matthew Perry, Matt LeBlanc, Drew Barrymore and many more. Hints to some of this year's participants include:

-- This "Friend"-ly celebrity holds a degree from Vassar, but

decided to go into comedy after seeing her brother's friend,

Jon Lovitz, make it big on Saturday Night Live.

-- This Austrian-born actor has starred in more than 25 films and

married into America's "royal family" in 1986.

-- This actor/activist was one of ten children born in Dayton,

Ohio to a Spanish-born father, a cash register repairman, and

an Irish-immigrant mother.

"Look, Listen & Play" Includes Impressive Roster of Retail and Online Partners

AOL has secured a number of premier brands as promotional and retail partners for the "Look, Listen & Play" promotion, which will be incorporated into online and offline support for the campaign.

Vanilla Coke branding will be prominent online through contextual integration in sweepstakes pages and video elements, that reinforces the "smooth and intriguing" aspects of the brand. Online brand placements will include "Celebrity You've Got Mail" clues, as well as flash banners and streaming video bumpers surrounding select First Look, First Play and First Watch exclusives.

Circuit City, CompUSA and Gateway will all be among the retailers providing support for the promotion via in-store merchandise. "Look, Listen & Play" will be promoted in more than 6,000 retail outlets throughout the United States with more than 1 million specially designed CD-ROMS featuring AOL 8.0 and AOL for Broadband 8.0 PLUS. The CD-ROM packaging highlights AOL Entertainment's features and provides exclusive content from Sessions@AOL. Many of these CD-ROMs will also feature a brochure insert showcasing the summer's hottest coming attractions in Games, Movies, Music and Television.

About AOL Entertainment/America Online, Inc.

AOL Entertainment, a part of America Online, Inc., delivers a wide range of programming, products and services across the entertainment spectrum including games, movies, music, radio, sports, television, and ticketing. AOL Entertainment provides unique and compelling ways for the Internet's largest and most engaged audience to experience exclusive premieres, get the latest news and reviews, access their favorite celebrities and even behind-the-scenes, and interact with fans from around the world. AOL Entertainment provides programming to AOL's flagship service, Broadband service, and leading web properties. America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE:AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.