America Online Inc. and Scudder Funds Announce New Advertising Agreement.DULLES, Va.--(BUSINESS WIRE)--Sept. 9, 1998-- Scudder to Have Prominent Presence in AOL's Personal Finance Channel and CompuServe's Personal Finance Area America Online See AOL. Inc.(NYSE NYSE See: New York Stock Exchange :AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), the world's leading Internet online services company, and Scudder Funds, a family of 60 no-load mutual funds No-load mutual fund An open-end investment company whose shares are sold without a sales charge. There can be other distribution charges, however, such as Article 12B-1 fees. A true no-load fund has neither a sales charge nor a distribution fee. with approximately $30 billion in assets, Wednesday announced a two-year advertising pact that will provide for Scudder Funds to serve as AOL's premier Mutual Fund advertiser throughout the mutual fund content of America Online Inc.'s two Internet online services, including on AOL's Personal Finance Channel, the most frequently visited channel on AOL and the most popular personal finance destination in cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. . Under the agreement, Scudder will be featured prominently within the AOL Mutual Fund Center, including the Mutual Fund Center Main Screen, the Investment Research area, in the Sage and Morningstar areas and on the new Mutual Fund Companies screen which will launch in mid-September and will be found through the Fund Companies button on AOL Mutual Fund Center and Keyword: Fund Companies. As part of the agreement, Scudder will also have a prominent presence in the Personal Finance area of CompuServe, the online service for busy adults. A recent study by market research firm Cyber Dialogue found that a third of all Internet users who manage their investments online turn to the AOL Personal Finance Channel. This agreement will give AOL members easy, one-click access to information about Scudder Funds, along with information on retirement and college tuition The examples and perspective in this article may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. College tuition planning, and access to Scudder Funds' IRA Ira, in the Bible Ira (ī`rə), in the Bible. 1 Chief officer of David. 2, 3 Two of David's guard. IRA, abbreviation IRA. calculators. The Mutual Fund Center will also provide Scudder Funds' shareholders easier access to account information online. In addition, AOL members will be able to access information about the AARP AARP, a nonprofit, nonpartisan national organization dedicated to "enriching the experience of aging"; membership is open to people age 50 or older. Founded in 1958 by Ethel Percy Andrus as American Association of Retired Persons, AARP now has over 30 million Investment Program from Scudder, the Scudder University WEB, an interactive educational Web site for retirement plan participants Plan participants Employees or other beneficiaries who are eligible to receive benefits from a company's employee benefit plan. and the Scudder Kemper Baby Boomer baby boomer also ba·by-boom·er n. A member of a baby-boom generation. Noun 1. baby boomer - a member of the baby boom generation in the 1950s; "they expanded the schools for a generation of baby boomers" boomer site. "AOL continues to attract a growing audience that is very savvy when it comes to investing, and we are excited about this opportunity to continue to build our relationship with the service," said Mark S. Casady, a managing director of Scudder Kemper Investments Inc. and head of the firm's mutual fund business. "Our e-commerce efforts focus on providing service and education to our shareholders, and we are pleased to be able to offer that to AOL and CompuServe members as well." "Enabling our members to access premier mutual fund companies like Scudder is part of what has made AOL's Personal Finance Channel the most popular financial destination in the Internet online world and the main resource for over one third of all Internet users managing their finances online," said Myer Berlow, AOL's senior vice president for Interactive Marketing. "We're also pleased to be able to offer Scudder a benefit unique in cyberspace -- positioning across different America Online Inc. brands, to ensure reaching a broad spectrum of current and potential online investors. Both AOL and CompuServe members appreciate having easy and centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. access to successful investment companies like Scudder," added Berlow. "The community aspects of AOL and CompuServe have made them an excellent forum to reach mutual fund investors," added Iang Jeon, vice president and director of the Electronic Commerce Group for Scudder Kemper Investments. "We expect that to continue even as the AOL brands grow and see this partnership as an opportunity to enhance our commitment to providing planning tools and easy access to accounts for investors." Scudder Funds will also be redesigning its AOL presence this fall and adding more information about new mutual fund offerings and fund performance. Retirement planning Retirement financial planning refers to a collection of systems, methods, and processes which, in their aggregate, support a family unit's (client's) desire to achieve a state of financial independence, such that the need to be gainfully employed is optional. will be a major focus of the redesigned site. AOL's Personal Finance Channel offers the most comprehensive suite of financial tools and information available in cyberspace. With more than 5 million regular users -- more than three times as many users as the top three Web-based financial sites combined -- the Channel enables members to research and trade stocks and mutual funds, conduct their online banking, get the most up-to-date business and market news, access detailed financial data and chat with other members about market trends and financial information. The Channel maintains more than 9 million active investment portfolios, with 11,000 new portfolios added every trading day In Business, the trading day is the time span that a particular stock exchange is open. For example, the New York Stock Exchange is, as of 2006, open from 09:30AM to 4:00PM. Trading days never take place on weekends. , and provides AOL members with more than 75 million stock quotes per trading day -- more than six times the typical daily total just two years ago. In addition, the Channel also generates more than 12 million financial graphs per month for AOL users. About the Companies America Online Inc., based in Dulles, is the world's leader in branded interactive services and content. America Online Inc. operates two worldwide Internet online services: America Online, with more than 13 million members; and CompuServe, with approximately 2 million members. America Online Inc. also operates AOL Studios, the world's leading creator of original interactive content. Other branded Internet services operated by America Online Inc. include AOL.COM, the world's most accessed Web site from home; Digital City Inc., the No. 1-branded local content network and community guide on AOL and the Internet; AOL NetFind, AOL's comprehensive guide to the Internet; AOL Instant Messenger See AIM. , an instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or tool available on both AOL and the Internet; and ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , an instant communications and chat technology on the Internet. Scudder Kemper Investments is one of the largest and most experienced investment management organizations in the world, managing more than $250 billion in assets for mutual fund investors, retirement and pension plans, institutional and corporate clients, insurance companies and individuals. Scudder Kemper Investments offers a full range of investment counsel and asset management capabilities, based on a combination of proprietary research and disciplined, long-term investment strategies. Scudder Kemper Investments combines two long-established and accomplished investment firms: Scudder, Stevens & Clark Inc., founded in 1919 as one of America's first investment counsel organizations, and Zurich Kemper Investments Inc., with 50 years of mutual fund and investment management experience. Scudder Kemper Investments is a member of the Zurich Group. For complete information on any Scudder Fund, including details relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc management fees and expenses, call Scudder Investor Services, Distributor, at 800/225-2470 or write for a fund prospectus. Investors should read it carefully before investing or sending any money.
CONTACT: America Online Inc., Dulles
Tom Ziemba, 703/265-3284
or
Scudder Kemper Investments Inc.
Meg Pier, 617/295-2175
Jeaneen Terrio, 212/326-6638
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