America Online Inc. and Acer Announce New Multi-Year Marketing Agreement.
AOL to be Featured as Internet Online Provider
on Aspire Personal Computers
America Online, the world's leading Internet online service, and Acer America, subsidiary of Acer Group, the world's third largest PC manufacturer, Thursday announced a new multi-year marketing agreement for Acer to feature AOL on its Aspire line of personal computers.
Under the agreement, Aspire users will be able to access the AOL software by simply clicking on the AOL icon displayed prominently in the "Internet Services" folder of the ACE (Aspire Computer Explorer) Desktop. The two companies will also engage in joint promotional opportunities.
"We are thrilled to announce this new relationship with Acer," said Jan Brandt, President of Marketing for America Online Inc. "With consumers increasingly purchasing computers for the purpose of going online and investigating all that cyberspace has to offer, this agreement will offer Acer customers an even more convenient way to sign up for AOL - the world's leading Internet online service."
"The ability to easily sign on for a high-quality Internet online experience is becoming increasingly important to our customers," said Robert Olstad, the Senior Director of Sales and Marketing for the Family PC Division of Acer. "Acer is proud to offer easy access to AOL's complete, easy to use and convenient online experience, right from our ACE desktop."
America Online Inc., based in Dulles, is the world's leader in branded interactive services and content. America Online Inc. operates two worldwide Internet online services: America Online, with more than 13 million members; and CompuServe, with approximately 2 million members. America Online Inc. also operates AOL Studios, the world's leading creator of original interactive content.
Other branded Internet services operated by America Online Inc. include AOL.COM, the world's most accessed Web site from home; AOL NetFind, AOL's comprehensive guide to the Internet; AOL Instant Messenger, an instant messaging tool available on both AOL and the Internet; and ICQ, an instant communications and chat technology on the Internet.
About Acer America
Acer America Corp. (www.acer.com/aac/) is a member of the Acer Group, the world's third largest OEM and brand name manufacturer of computer components, peripherals, desktops, notebooks and servers. The Acer Group employs more than 23,000 employees who support distributors and dealers in over 130 countries.
Headquartered in San Jose, Acer America designs, builds and markets robust mobile, client and server solutions for enterprise-wide applications and business professionals who require reliability, enhanced productivity and greater value of ownership. Acer America Corp., member of the $6.3 billion Acer Group, posted revenues of $1.4 billion in 1997.
Acer, Aspire, Acer America are trademarks of Acer Inc. All other products, brand names or companies are trademarks or registered trademarks of their respective companies.
CONTACT: America Online Inc.
Tom Ziemba, 703/265-3284
Chris McKie, 408/922-2989
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|Date:||Sep 10, 1998|
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