America Online Inc. Debuts New AOL(R) Mobile Search Services; Optimizes Results for Mobile Phones.DULLES, Va. -- Teams with InfoGin Ltd. to Provide Mobile Users with Access to the AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) Search Service, Pinpoint(R) Shopping Search and AOL(R) Yellow Pages America Online See AOL. , Inc. today announced that it is testing a suite of new AOL(R) Mobile Search Services that give mobile users easy access to the AOL(R) Search service, Pinpoint(R) Shopping Search and AOL(R) Yellow Pages. Now available as a public beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the , the AOL Mobile Search Services let users search the Web, comparison shop for products and access local listings from their mobile phones, smartphones and PDAs. "At AOL, we are committed to providing people with easy access to the full range of information and services available on the Internet wherever they may go," said Himesh Bhise, vice president and general manager, AOL Mobile, America Online, Inc. "That's why we have 'Right-Sized the Internet' for mobile screens, giving users the power to search or shop for anything they need." Mobile AOL Search Services are made possible through AOL's new partnership with InfoGin Ltd., a mobile technology provider based in Israel. InfoGin's proprietary mobile transcoding and content analysis technology automatically adapts Web pages that were designed for the desktop so that they can easily be viewed on today's browser-enabled mobile phones. - The Mobile AOL(R) Search service gives users the ability to search the Web using any word or phrase, just as they would on the desktop. It lets users access all Web content, not just the WAP-enabled pages accessible through other mobile browsers A mobile browser (earlier referred to as a microbrowser or minibrowser) is a web browser designed for use on a mobile device such as a mobile phone or PDA. Mobile browsers are optimised so as to display Web content most effectively for small screens on portable . Search results are automatically formatted to the user's mobile screen size and links are clickable clickable adj (COMPUT) → cliqueable clickable adj → cliccabile , making mobile search actionable and useful. - Pinpoint Shopping is AOL's new shopping search service that gives users a fast and easy way to find and compare features and prices for millions of products from thousands of online merchants. With mobile Pinpoint Shopping, users can compare prices, products and merchant reputations on the fly before they buy, even if they are already in the store. - Mobile AOL Yellow Pages gives users the ability to not only search for local listings, but to take immediate action on their search results. With just one click, users can place a call to the local businesses they are seeking and instantly access a relevant MapQuest map with directions. Availability: Mobile users who would like to join the AOL Mobile Search Services beta test should visit http://beta.aol.com for instructions. To see AOL's new Mobile Search Services from their Web-enabled phones, users should launch their mobile browser and type in mobile.aolsearch.com. Carrier charges may apply. About AOL Mobile As the world's leading interactive services company, America Online, Inc. is a leader in the mobile services arena. AOL Mobile brings community and convenience to mobile users with an array of communications and content services supported by the top wireless carriers and device manufacturers. AOL Mobile makes it possible for members and Internet users alike to access their preferred content and services whenever and wherever they like, including the mobile AOL(R) Instant Messenger AOL's instant messaging service. See AIM and instant messaging. (TM) (AIM(R)), AOL(R) Mail and AIM(R) Mail services. About America Online, Inc. America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Time Warner Inc. Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. About InfoGin InfoGin has pioneered the field of mobile content adaptation Content Adaptation is the action of transforming content to adapt to device capabilities. Content adaptation is usually related to mobile devices that require special handling because of their limited computational power, small screen size and constrained keyboard functionality. to provide both a high quality content delivery infrastructure and services that enhance mobile browsing experience. InfoGin's mission is to bring the ultimate mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. experience to any mobile device. Established in April, 2000, InfoGin is headquartered near Tel Aviv Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest , Israel. To learn more, go to www.infogin.com |
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