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America Online Inc. Announces New Love.com Personals Service.


Business Editors/High-Tech Writers

DULLES, Va.--(BUSINESS WIRE)--Dec. 10, 2003

Service to Feature Seamless Integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation.  with the AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) Instant Messenger AOL's instant messaging service. See AIM and instant messaging. (TM) Service (AIM(R)) Giving Singles the Ability to Date on the Run

Limited Time Preview Gives Consumers Opportunity to Find Love Online - For Free

America Online See AOL. , Inc., the world's leading interactive services company, today announced the introduction of a free preview Free preview is a term, most commonly used by cable television, referring to when cable systems offer a pay-TV service to customers for free for a short period of time. History  of love.com(TM), a new real-time personals service available to Internet users and featuring the AOL Instant Messenger See AIM.  service, the largest and most active instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or  community in the world.

The love.com service fully integrates online presence and real time communications Instantaneous transmission. There is little or no network latency when transmitting in real time. See real time. , giving those looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 someone special the ability to browse through user profiles, see who's online, and quickly communicate with others via instant messages directly from the love.com site. Fun, comfortable and easy, love.com uses the power and reach of AIM to create the greatest opportunity to meet new people, those with similar interests, new friends or someone special.

"Online personals powered by instant messaging are a natural next-step in the evolution of online dating services," said Steven McArthur, Executive Vice President for AOL Messaging. "Everyone is looking for a way to make meeting people and dating less stressful. By their very nature, instant messaging conversations are more casual, spontaneous, and personal. By building AIM directly into love.com, online daters will be able to communicate with a large, active community of people in real time, adding additional elements of interaction, emotion and personality to the world of online dating."

Key features of love.com include:

-- Free Profile Postings: Love.com will allow users to post their

profiles on the site for free. Each profile provides the

opportunity for users to enter personal information on over 30

different subjects from age and occupation to the best/worst

lie ever told or most humbling moment. An advanced search

feature built into love.com helps users to find the exact

traits they are looking for. Those posting profiles also have

the ability to upload their photos to the service and indicate

what geographic area they live in.

-- AIM Account Linking: love.com members will be able to select

an AIM screen name unique to the service (screenname@love.com)

that can be linked to any other AIM screen name through a new

"account linking" feature within the AIM 5.5 Beta client. With

account linking, love.com members can chose to have their

love.com instant messages automatically and confidentially

forwarded to their regular AIM account, ensuring that they'll

never miss an opportunity to connect with a possible match.

-- Local Content and Information: love.com also provides a great

opportunity to meet interesting people with similar interests

in a specific area. In addition to instant access to the AIM

community, love.com features localized online presence and

event information on the site. For instance, with the site's

Online Presence Indicator, love.com members will know how many

members are online now in their local area and each member's

online presence (online or offline) will be posted within

their profiles. Localized programming, featuring local events

and cool places to hang out, will also be featured on the

site.

-- Wireless Access (in 2004): With AIM availability across the

six major wireless providers, online dating users will no

longer be tied to their PCs. Coming next year, love.com

members will have the ability to reach other members no matter

where they might be. By facilitating "dating on the run",

love.com users will be able to easily go out on a Friday night

without a date, receive an instant message from another member

on their cell phone or PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM).  and make plans to meet up that same

night, instant dating at its best.

Availability

A free preview of the service is available for a limited time starting today at www.love.com. During the sixty-day trial, users will be able to post a profile, view other profiles and contact other love.com users. Those using the love.com preview will also have the ability to test the account linking feature within the new AIM 5.5 Beta 2 client, which was also introduced today.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Time Warner, Inc. Based in Dulles, Virginia Dulles, Virginia is an unincorporated census-designated place located in Loudoun County, Virginia, part of the Washington Metropolitan Area. The headquarters of AOL, Orbital Sciences Corporation and ODIN technologies and the former headquarters of MCI Inc. are located in Dulles. , America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 10, 2003
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