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America Online Hits the Fast Lane with Unparalleled Daytona 500 Coverage Highlighting AOL'S TopSpeed Technology.


Business Editors/High-Tech Writers

DULLES, Va.--(BUSINESS WIRE)--Feb. 11, 2004

America Online See AOL. , Inc.

-- Initiatives Include: Best Daytona 500 Moments, Viewing and

Voting for Favorite Commercials, ZoomView(TM) Technology,

Daytona to Daytona Sweepstakes and Exclusive Clips from the

Upcoming Film, NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  3D: The IMAX IMAX
Noun

a film projection process that produces an image ten times larger than standard
 Experience

-- New Ad to Debut Featuring The Teutuls from Discovery Channel's

"American Chopper" and a Cameo by NASCAR Team Owner Richard

Childress

America Online, Inc., the world's leading interactive services company, announced a series of new initiatives launching today for NASCAR's Daytona 500 that gives fans unparalleled access to the kick off of the NASCAR season. This comprehensive race package, Daytona 500@AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , features video highlights of the best Daytona 500 moments, daily photos with ZoomView(TM) technology and exclusive clips from the Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. Pictures upcoming film NASCAR 3D: The IMAX Experience -- all available for viewing up to five times faster than on a standard dial-up connection and up to two times faster than on a standard high-speed connection with the new AOL(R) TopSpeed(TM) technology(1). AOL will also launch a new ad on behalf of the AOL TopSpeed technology featuring the Teutuls from Discovery Channel's "American Chopper."

Daytona 500@AOL continues AOL(R) Sports' new programming offerings that debuted with SuperBowl@AOL and includes innovative and engaging content, best experienced via AOL(R) for Broadband, that brings fans closer to major events. The content package builds upon the company's partnership with NASCAR and sponsorship of the Richard Childress Racing RCR Enterprises, LLC, doing business as Richard Childress Racing, is a NASCAR team fielding Chevrolets for Kevin Harvick, Clint Bowyer, Jeff Burton, and Scott Wimmer in the NEXTEL Cup Series as well as the #2 BB&T Chevy for Clint Bowyer, the #21 AutoZone Chevy for Harvick  #30 NASCAR NEXTEL Cup The NASCAR NEXTEL Cup Series is NASCAR's top racing series. It was formerly known as the Strictly Stock Series (1949), Grand National Series (1950-1971), and the Winston Cup Series (1972-2003).  Series race car.

During the Daytona 500, AOL will debut the latest commercial in a series of ads showcasing the popular Teutul family and the AOL TopSpeed technology that kicked off during the Super Bowl. The new ad will feature a cameo by NASCAR team owner Richard Childress Richard Childress (born September 21, 1945 in Winston-Salem, North Carolina) is a former NASCAR driver and successful team owner of Richard Childress Racing (RCR) in NASCAR NEXTEL Cup competition. .

In addition, AOL is sponsoring the "Daytona to Daytona" Sweepstakes for AOL members which features as the grand prize a custom built TopSpeed(TM) chopper built by "Monster Garage Monster Garage (2002–2006) was a popular television show for the Discovery Channel hosted by Jesse G. James. The show was an hour in length and was conceived and produced (along with Jesse) by reality automotive show mastermind Thom Beers. " star Jesse James (valued at $150,000) as well as $50,000 cash. The sweepstakes begins February 12 and runs through June 25. The winner will be announced at the Pepsi 400 in Daytona on July 3. For Official Rules, see AOL Keyword: Daytona Sweeps.

Also, on the heels of the Super Sunday The term Super Sunday may refer to the following
  • Super Sunday (TV series), a 1980s American cartoon multicharacter series from Marvel Entertainment
  • Super Sunday (phone-a-thon)
 AOL(R) Ad Poll, immediately following Super Bowl XXXVIII Super Bowl XXXVIII was the 38th championship game of the modern National Football League (NFL). The game was played on February 1, 2004 at Reliant Stadium in Houston, Texas following the 2003 regular season. , that generated a record 3.5 million votes on the AOL(R) and AOL.com(R) services, AOL will feature a selection of commercials that air during the 2004 Daytona 500 where fans can view the ads and vote for their favorite spot immediately after the race. The commercials will be available through February 22.

"The Daytona 500 is the biggest NASCAR race of the year and we want to put fans in the driver's seat for this exhilarating event," said Carlos Silva, Senior Vice President for AOL(R) News and Sports. "It's also a great event to continue to showcase our TopSpeed technology, that allows consumers to download Web pages faster, and our new innovative content that is taking online programming for major events to a new level."

Shift Into Gear with Daytona 500@AOL

AOL's comprehensive race package, Daytona 500@AOL, launches today and includes:

-- Daytona's Greatest Moments. AOL will showcase unique

highlights in Daytona 500 history and give members the ability

to see video and photos of great moments. Daytona's Greatest

Moments will also be available to non AOL members through the

AOL.com Web site.

-- Photo of the day featuring ZoomView(TM) technology. Each day,

Daytona 500@AOL will offer a Daytona race photo that will

include ZoomView(TM) technology, which provides an interactive

experience that allows members the ability to view

unprecedented detail in photographs by zooming into areas of

interest in the photograph.

-- Gender 500. A "battle of the sexes" where members of the

opposite sex can go head-to-head with their perspectives on a

variety of race topics.

-- "Under the Hood under the hood - [hot-rodder talk] 1. The underlying implementation of a product (hardware, software, or idea). Implies that the implementation is not intuitively obvious from the appearance, but the speaker is about to enable the listener to grok it. ." A one stop place for stats and fun facts

from the Daytona 500 covering newsmakers, history, food and

more.

-- Exclusive clips from the upcoming film NASCAR 3D: The IMAX

Experience. Members will be able to access a series of clips

from the highly anticipated upcoming IMAX 3D film, NASCAR 3D:

The IMAX Experience.

-- Daily news, commentary and a preview of the race, as well as

interactive polls on Daytona 500 topics.

AOL will introduce an expanded Mobile Marketing Unit which lets fans see, touch and interact with products and services available on the AOL(R) service and showcases AOL's cutting-edge technology, as well as the AOL(R) for Broadband service and AOL(R) 9.0 Optimized--all within a venue specifically designed for the Daytona 500. The Mobile Marketing Unit will have computer kiosks where consumers can see comprehensive and exclusive content available through the AOL service, including Sessions@AOL, NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
@AOL, and Broadband Rocks(TM) weekly concert series.

About America Online

America Online is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, web brands, Internet technologies and e-commerce services.

(1) AOL(R) 9.0 Optimized with TopSpeed(TM) technology can load

certain web page text and graphics faster than with a standard

56.6K dial-up Internet service or with a standard high-speed

cable or DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 service. Actual speeds may vary, and performance

on high-speed connections may vary depending on geographic

location, connection speed, and service provider. TopSpeed

technology is only available with AOL 9.0 software. Minimum

system requirements apply.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 11, 2004
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