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America Online Announces the Return of the AOL Super Sunday Ad Poll as Part of Its Extensive Super Bowl XXXIX Programming Initiative.


DULLES, Va. -- America Online See AOL. , Inc.
--  AOL Super Sunday Ad Poll Lets Fans View and Vote For Their
        Favorite Super Bowl XXXIX Commercials on AOL and at AOL.com

    --  Dodge to be Presenting Sponsor of NFL Super Bowl on AOL, Other
        Sponsors Include CIBA Vision, Levitra (Vardenafil HCI), Pepsi,
        Powerbar, Reebok and Sam's Club


As football fans around the country gear up for Super Bowl XXXIX Super Bowl XXXIX was the 39th championship game of the modern National Football League (NFL). The game was played on February 6, 2005, at ALLTEL Stadium in Jacksonville, Florida, following the 2004 regular season. , America Online, the world's leading interactive services company, today announced the return of the AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Super Sunday The term Super Sunday may refer to the following
  • Super Sunday (TV series), a 1980s American cartoon multicharacter series from Marvel Entertainment
  • Super Sunday (phone-a-thon)
 Ad Poll, where fans can view every commercial that aired during the game and vote for their favorite spot. The AOL Super Sunday Ad Poll is available to both AOL members through AOL Keyword: Super Bowl and on the Web at AOL.com.

Last year, fans streamed commercials available through the AOL Super Sunday Ad Poll 9.2 million times and cast more than 3.5 million votes. In 2003, the commercials were streamed more than 5.6 million times in 36 hours.

The AOL Super Sunday Ad Poll is part of AOL's extensive interactive programming experience for Super Bowl XXXIX. Among the offerings: a wide range of video content, Instant Polling and Live Photos Galleries during the game, and special features through the Super Ticker, AOL Member Line and Fan Central. The programming initiative will be available at AOL Keyword: Super Bowl beginning January 25 and run through February 10.

"The Super Bowl is the year's biggest sports event and we have put together a programming package that will satisfy even the most diehard fan," said Carlos Silva Carlos Silva (born April 23, 1979 in Bolívar, Venezuela) is a starting pitcher in Major League Baseball who has played for the Minnesota Twins since 2004. Previously, he played for the Philadelphia Phillies (2002-03). He bats and throws right handed. , Senior Vice President for AOL News and Sports. "The industry leading sponsors we have lined up for our Super Bowl programming is a testament to the wealth of this content and its popularity among sports fans."

Industry-Leading Sponsors

In addition compelling content, NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 Super Bowl on AOL is being sponsored by a number of industry leading brands.

--Dodge is the presenting sponsor of NFL Super Bowl on AOL and will use it as part of their launch of the Charger. The company is also the sponsor of AOL's "Playoff Challenge" football fantasy game.

--AOL has developed a custom promotional campaign for O2OPTIX, a revolutionary new, breathable breath·a·ble  
adj.
1. Suitable or pleasant for breathing: breathable air.

2. Permitting air to pass through: a breathable fabric.
 contact lens contact lens, thin plastic lens worn between the eye and eyelid that may be used instead of eyeglasses. Actors, models, and others wear them for appearance, and athletes use them for safety and convenience.  from CIBA Vision. The company is conducting a simultaneous offline and online marketing campaign, which will includes a commercial during the Super Bowl. AOL is developing a special initiative "O2OPTIX Eyes on the Prize Eyes on the Prize is a 14-hour documentary series about the American Civil Rights Movement that aired in two parts. Part one, six hours long, originally aired on PBS in early 1987 as Eyes on the Prize: America's Civil Rights Years (1954-1965).  Sweepstakes" based on the commercial where members can win daily prizes and a grand prize of either a state of the art entertainment center or a refreshing spa getaway. AOL Sports has also created a new football video program that will be sponsored by O2OPTIX -- Visionary Plays -- which will showcase outstanding plays made on the field.

--Other sponsors of NFL Super Bowl on AOL include Levitra (Vardenafil HCI (Human Computer Interaction) Refers to the design and implementation of computer systems that people interact with. It includes desktop systems as well as embedded systems in all kinds of devices. ), Pepsi, Reebok Ree´bok`   

n. 1. (Zool.) The peele.
 and Sam's Club.

Comprehensive Programming Coverage

This year's programming includes the Super Ticker, with special features such as Today in Jacksonville, Facts that Figure(TM) area; AOL Member Line with polls and other content; latest news and videos and community offerings through Fan Central.

Complimenting this content will be a three-part Super Bowl XXXIX package that will give fans a unique perspective on Super Bowls past and present.

Part I: The Buildup - For the two weeks leading up to the game, key interactive features will include:

--Football's Top 5 Super Bowl Edition - This three-part segment lets members watch top plays and vote for their favorites:
--  January 27 - Top 5! Super Bowl Runs
        --  January 31 - Top 5! Super Bowl Catches
        --  February 3 - Top 5! Super Bowl Jaw Droppers


--Super Bowl Quiz - AOL Sports will host a series of quizzes leading up to the big game.

--Special historical features - Top 10 Greatest Super Bowl Moments, Top 10 Super Bowl Heartbreakers, Super Bowl Heroes and Goats, Super Bowl Most Shocking Moments.

--Where are they now - Segments featuring John Elway, John Riggins, Franco Harris, Dan Hampton, Steve McMichael, Ken Stabler, Lawrence Taylor and Jim Kelly.

--Super Bowl Party - Football fans planning to throw a Super Bowl party can find winning recipes from partner Southern Living for the ultimate game day feast. Plus, members can share their own favorite football treats with other fans.

Part II: The Game - AOL Sports will provide interactive gameday programming to complement what's on TV What's on TV is a weekly television listings magazine published by IPC Media, a Time Warner subsidiary. It is claimed to be the United Kingdom's best-selling magazine with over 4 million readers.

It was launched in 1991 after the monopoly on listings magazine ended.
.

--Insta-Polling - Fans can vote in live instant polling from the Pre-Game through the end of the Super Bowl. Questions will be asked about player performances, referee calls, coaches decisions, what teams should do, who will win the next quarter, commercials and other topics.

--Live Photo Gallery - Photos from the game as well as from Jacksonville and the home cities of the participating teams.

--Superbowl.com MVP (Multimedia Video Processor) A high-speed DSP chip from Texas Instruments, introduced in 1994. Officially introduced as the TMS320C80, it combines RISC technology with the functionality of four DSPs on one chip.  voting.

Part III: The After Party - Post game coverage will focus on the story of the game and the Super Bowl Commercials.

--News coverage will include game highlights, post-game audio, member comments and other content.

--Football Top 5! Super Bowl Edition - Fans can watch the top five plays of the game and vote for their favorite.

--Super Bowl Quiz - Questions will be related to plays and events during the game.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 19, 2005
Words:890
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